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9 Things To Consider Before Hiring A Web Design Firm

9 Things To Consider Before Hiring A Web Design Firm

Hiring Web Design Firm - Ideation Digital Marketing Agency 222 Capitol St, Charleston, WV 25301 https://ideation-digital.com/

Building a new website or an overhauling your old website is a lot of work. It’s can a huge undertaking depending on the amount of content you want to launch with and what you want that content to do. So Hiring A Web Design Firm or Web Developer is an important consideration.

There is a lot to consider when Hiring a Web Design Firm or Web Developer because there is a lot riding on it. The future of your business could depend on your website or your website might be your business. So when hiring a web design firm, consider all your options and remember it’s not all about up front cost. A web design firm that does it right might be expensive now, but a firm that takes shortcuts might seem cheap but will cost you in the long run.

Here are the 9 things your need to consider before hiring a web design firm or freelance web developer:

1. What do you need for your new website or redesign?

This is a topic that we could go in-depth with but to keep it high level for now, before you start looking for a web developer consider what your needs are. Are you starting out and on an extremely tight budget? Then you might want to consider Squarespace as an option, it has an easy monthly payment plan so cost might be easy for you especially if you are starting out and don’t need anything custom.
If you are looking for a big redesign or know that you need something more complex, custom will be your best bet. List out all the qualities you need for your site, whether it be e-commerce, an intense projects layout or a robust blog. Consider all your needs first so you can tell you prospective web firm exactly what you’re looking for.

2. How much time do you have to work on the project?

The overarching timeline of the project is important, but what is more important is the time commitment you have to work on the project. Depending on who you hire, you may need to do all the work or give a review and final approval.
Working with a Freelancer web developer may lead to you doing a lot of heaving lifting yourself and telling them exactly what you want. Whereas if you go with a Web Firm their dynamic team will be able to handle more of the workload freeing up more of your time. The more experience the person or team has the less timely the process will be, hopefully.

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3. Where is your web design firm located?

Location matters, because of time difference matters. Are you located in London and trying to build your business after your own workday is done? Instead of hiring a firm based in London whose hours are 9-5 (IE when you’re at work) Try looking at Vancouver-based Web Firms. 8 pm London Time is only Noon Vancouver time. Most of the work we do is based online and over the phone, so you don’t really need to worry about in person consultations.

4. What is web design firm’s process?

Here a Forge and Smith we pride ourselves on our process. We worked hard and used our years of experience to craft a process that helps streamline the work and meets all of your deadlines. Whoever you chose as your Web Developer, make sure they have a process in place, deliverables you can expect and a general timeline so you know when to expect things. If they don’t have these things in place you might be sitting and stuck at one step of the process without even realizing it. And wishing you were still in the Hiring A Web Design Firm phase.

5. What services do they offer?

After you look at the Process, check on what services they offer and what is included in your website redesign or new build. Do they look at User Experience, offer any Web Design Services, help you with your SEO Optimization, help you with your content strategy? Some web developers are just web developers, ours are and it works for us. This is a good and bad thing, good because they are able to specialize in what they are they best at, bad because you may not realize the difference, and then you might realize you wanted them to do more than just development, like design, but their skills lie in developing.

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6. What is the cost of the entire process?

Are you being charged by the hour or will there be a set budget in place with some room for negotiation if things take a longer or a shorter amount of time? Knowing the full cost of the project is very important. But more important is knowing what you get out of that cost. So ask for quotes when Hiring A Web Design Firm. But also ask for exactly what that cost is getting you.
Also, make sure that you are getting what you pay for. If you are paying the custom cost, but the firm you are using is using a prefabricated template they just bought themselves, make sure you are aware and that they tell you. Because when it comes a time that template is no longer compatible you will find yourself in a pickle.

7. Who’s on the team & personalities?

You need to be able to mesh with the team, your personalities may not match up completely (you aren’t looking for a soulmate) but you both need to respect each other and value the other person’s opinion. We understand that you know your clients and customer best just like we hope you understand that we know web best. Having that understanding and respect is the start of any strong and well-working relationship.
If you are going with a Web firm, knowing who is on the team and who you will be working with at every stage is great, you get to put a name to a face and understand how they fit into your web development process.

8. Their previous work: Websites and case studies

Check out their previous work, but don’t base who you contact for a quote on whether they have done a project exactly like yours or not. The Web works in wonderful ways, it’s so dynamic and purposeful that you might not think that an Ecommerce store and a law firm have anything in common, but they do. Instead of looking if they have done your exact project before, look at the elements they have in their previous sites and see if that matches your needs. Taking a look their previous website and case studies gives you a feel of their work and how they implement their process and how the services they offer fit in. Make sure your check their work our before Hiring A Web Design Firm.

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9. When is your deadline, how does your timeline fit into theirs?

Does your deadline fit into theirs? Were you hoping for a quick turnabout but you are you working with a freelancer what has a full-time job they are also balancing? Or a web firm that already has 10 projects on the go. Make sure you know what to expect and that they can promise to hit your deadline or give you realistic expectations of when things will be ready. A fully custom website won’t take just a week, just like a one pager shouldn’t take over a month.

Source: 9 Things To Consider Before Hiring A Web Design Firm

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Local SEO for WordPress: How to Improve Your Local Search Rankings

Local SEO for WordPress: How to Improve Your Local Search Rankings

SEO Charleston WV Search Engine Optimization | Ideation Digital 222 Capitol St Suite 422, Charleston, WV 25301, USA +1 800-538-6950 https://ideation-digital.com/

 

WordPress is one of the most flexible open source Content Management Systems (CMS) in the world.

Its rich functionality, low barrier to entry, and unbeatable price tag (it doesn’t get better than free, does it?) have all led to its meteoric rise as the web’s most popular CMS.

So it’s no surprise that WordPress has been downloaded more than 47 million times or that it powers 28.8 percent of all websites.

WordPress is also SEO-friendly, to the point where even non-techies can easily implement some simple optimization techniques. This is great news for small local businesses which may not have the budget for sweeping SEO improvements, but still want to rank better in local search.

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In this article, I’ll show you seven simple SEO improvements you can make to boost the local search ranking of your WordPress site.

    1. Optimize Your Content

      Your content offerings are the most important assets on your website. Having a great site structure, lightning-fast load times, and tons of security measures won’t help you if your content isn’t up to par.

      So, before you can think about optimizing your content, you need to start with something your audience finds valuable.

      To do this, you’ll need to understand your audience’s pain points and know how your products solve their problems. Once you understand this, you can turn your solutions into all sorts of compelling content, from videos to blog posts to infographics, which keep them coming back for more.

      Once you have great content, the next step can seem a little daunting: on-page optimization. Fortunately, we can enlist the help of some basic tools like the Yoast SEO plugin.

      While normally you’d need to consider up to 20 different SEO factors for each landing page, Yoast SEO simplifies your job by giving each page a color-coded score that will help you track your on-page optimization and pointing out areas for improvement.

      Yoast SEO also points out some important on-page factors such as word count and keyword occurrences.

    1. Review Your Link Profile

      We know from recent studies that links are still the #1 most important ranking signal when it comes to localized organic rankings.

      The number of domains linking to your site, the quality of your backlinks, and the optimization of your link anchor text are all strongly correlated to your local ranking.

      Move up the rankings! Contact us for SEO improvements

      Good organic link building takes time to cultivate, but here are a few simple steps you can start with:

      Focus on Quality over Quantity

      The number of domains, IPs, and C-blocks linking to your site are important, but one high-quality backlink from an industry leader in your niche is worth far more than dozens of irrelevant, low-quality links. Use link tracking software to find and eliminate low-quality links.

      Find & Fix Broken Links

      Use a plugin such as Broken Link Checker to identify and correct broken links. This plugin checks posts, pages, and even comments for broken links.

      Optimize Anchor Text

      Optimize some of your anchor text for local search by including your city’s name. Just be careful not to over-optimize (e.g., changing all of your anchor text, too many exact matches, etc.). There’s no ideal percentage for location-optimized anchors, so conduct some competitor analysis to figure out what’s generally accepted in your niche.

      Identify Potential Link Building Opportunities

      Use a competitive analysis tool to find potential link building opportunities, such as relevant sites in your industry that link to your competitors but not you.

    1. Speed up Your Website

      The tortoise may beat the hare in children’s tales, but you can’t say the same in the SEO world.

      Site speed remains one of Google’s most important “technical” ranking factors, and if you want to beat out your competitors in local search, then you’ll need to make sure that your site is as fast as possible.

      Move up the rankings! Contact us for SEO improvements

      Possible techniques include:

      Compressing Large Images

      Large image files are the biggest offender when it comes to slow websites. Use a plugin like WP Smush to compress and optimize your images.

      Clean up Your WordPress Theme

      Get rid of outdated page elements (e.g., unnecessary data base calls, functions, JavaScript, etc.). And make sure you delete old themes — hackers may use these to infiltrate your site.

      Reduce Server Load with a Caching Plugin

      Caching plugins create state HTML versions of dynamic pages which significantly reduce server load times. There are a number of options for you to consider, including free options such as WP Super Cache and W3 Total Cache, and paid options such as WP Rocket.

      Don’t Go Too Plugin Crazy

      You can find a plugin for practically any function, but try to stick to essential plugins that provide real value to your site. Too many plugins will slow your site down.

      Alternatively, you could make your life easier by investing in website auditing software. Quality products will analyze your on-page speed factors for you and suggest ways to speed your site up.

    1. Optimize for Mobile

      A lot of your potential customers are looking for local businesses via mobile. This, coupled with the fact that Google will soon index mobile sites preferentially to their desktop counterparts, means that mobile optimization is more important than ever.

      The best thing you can do to improve your mobile site is focus on page speed and image compression.

      Move up the rankings! Contact us for SEO improvements

      Here are a few other tips and tricks:

      Use a Responsive Theme

      At the very least, you should make sure your WordPress theme is responsive and fits your content to all mobile devices.

      Design Specifically for Mobile Visitors

      Use the built-in wp_is_mobile() function to detect different devices on the server level and create custom experiences for your mobile visitors.

      Launch a Mobile App

      According to a Smart Insights study, 89 percent of mobile media time is spent on apps. Mobile users like apps that give them a comprehensive way to engage with their favorite brands.

      Create Accelerated Mobile Pages

      Accelerated Mobile Pages (AMP) are incredibly fast pages designed specifically for mobile. WordPress comes with a default AMP plugin you can use to create AMP pages that are listed at the top of SERPs when users search from mobile devices.

    1. Integrate Google My Business into Your WordPress Site

      Google My Business bundles together a number of key factors related to local rankings. Signals such as physical proximity, user reviews, and business descriptions and categories will all impact your position in SERPs.

      Once you’ve claimed your GMB page, make sure you add your WordPress site to your profile, plus other key information, such as hours of operation and a description of your business. Then look for plugins and widgets that will let you transfer key ranking signals such as photos, a business map, and customer reviews from your GMB page to your website.

      You should also install a plugin that lets you add your GMB review to your WordPress site, such as the Google Places Reviews plugin. These will help increase consumer trust in your business!

      You may also want to consider putting an intractable business map on your website via a plugin or widget. Google Maps Builder is one example that will help your customers find you.

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    1. Add Structured Data to Your Pages

      Ever wonder why some local business listings seem so rich — including reviews, star ratings, and robust descriptions — while others fall flat?

      The difference is structured data.

      Using plugins like Schema, you can feed Google additional information about your business. This will give your customers more detail when they find you in SERPs, including useful tidbits such as hours of operation, price range, and physical location.

      Note that while descriptions don’t inherently improve your web ranking, including more information does encourage higher click-through rates – and CTR can impact ranking on Google and other search engines.

    1. Include Location Keywords in Your URLs

      Generally speaking, URL structure plays a minor role in your page’s ability to rank.

      When it comes to local search, however, including location keywords in your URL can help improve the user experience. This is especially true if you have multiple landing pages targeting different locations and you want to assure your customers that they’re in the right place.

      Previous versions of WordPress didn’t give you a lot of flexibility when it came to your URLs. They were all “ugly permalinks,” which looked something like this: http://mydomain.com/?p=1354.

      However, the latest versions of WordPress default to “pretty permalinks,” which include the date and name of your posts. They might look like this: http://mydomain.com/2016/02/28/sample-post/.

      You can adjust your URL settings in your WordPress Admin panel by going to Settings > Permalinks. From there, you can click Custom Structure to add a location to your landing page URLs.

Conclusion

Want to take your SEO game even further? You can make even more improvements to your WordPress site beyond what I’ve suggested here by manually creating robots.txt files, generating XML sitemaps, optimizing your site structure, and more.

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Source: Local SEO for WordPress: How to Improve Your Local Search Rankings

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Get Customers to Take Action From Your Google My Business Listing

Get Customers to Take Action From Your Google My Business Listing

Google My Business Charleston WV | Get Customers To Take Action with GMB Listing | Ideation Digital 222 Capitol St Suite 422, Charleston, WV 25301, USA +1 800-538-6950 https://ideation-digital.com/

Google has introduced a new way for searchers to take action directly from a Google My Business listing.

Business owners can now add links to specific actions, such as creating an online order or making a reservation. The links will appear on their GMB listing within Google Search and Maps.

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Possible action URLs can include:

  • Booking an appointment
  • Placing an order
  • Reserving a table
  • Searching for items
  • Viewing the menu

Adding URLs to a GMB listing can be accomplished by following the steps below:

  • Sign in to Google My Business.
  • Choose the listing you want to
  • Click into the URLs section.
  • Enter your URLs in the appropriate fields.
  • Click Apply.

Google notes some non-editable, third-party links may also appear in business listings – such as other booking and ordering services.

The company says links may be added automatically because “Google works with select third-party providers that provide booking and ordering services for local businesses.”

There is no way to edit or remove these links through Google My Business. Business owners do have the option of reaching out directly to the third-party provider and requesting the link be removed or edited. However, there is no guarantee the request will be honored.

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Source: Get Customers to Take Action From Your Google My Business Listing

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Video Marketing: The Future Of Content Marketing

Video Marketing: The Future Of Content Marketing

Video Marketing Charleston WV | Ideation Digital 222 Capitol St Suite 422, Charleston, WV 25301, USA +1 800-538-6950 https://ideation-digital.com/

In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.

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As such, the landscape of content marketing has changed, as well. Today, content only succeeds if it delivers what consumers want, when and how they want it.

Fortunately, it’s easy to keep up with the changing landscape when you invest in cutting-edge forms of content, such as video marketing. In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want.

Here’s everything you need to know about video marketing and why it’s being hailed as the future of content.

Video Marketing By The Numbers

Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot:

  • Video is projected to claim more than 80% of all web traffic by 2019.
  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • Embedding videos in landing pages can increase conversion rates by 80%.
  • 90% of customers report that product videos help them make purchasing decisions.
  • According to YouTube, mobile video consumption grows by 100% every year.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • 87% of online marketers are currently using video content in their digital marketing strategies.
  • A third of all the time people spend online is dedicated to watching videos.
  • Video ads now account for more than 35% of all ad spending online.
  • 59% of company decision makers would rather watch a video than read an article or blog post.
  • Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.

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Five Smart Reasons To Start Using Video Marketing

As one of the fastest-growing and most in-demand forms of marketing out there, video marketing stands out as one thing all marketers should be using right now. Here are the top five benefits of video marketing:

    1. Video content promotes brand recall.

      According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.

      To make your videos as memorable as possible, ensure that you’re keeping them in line with your brand strategy. This means keeping colors, fonts, logos and voice the same in your video marketing as they are in your blogs and articles. While videos do things text content doesn’t, users should still be able to recognize the style and format of your brand’s videos online.

    1. Video marketing can boost your site’s SEO.

      Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.

      By adding video to your landing pages, website and content offers, it’s easy to improve your company’s SEO value and improve your click-through rates across the board.

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    1. Video content performs well on all devices.

      Today, one of the biggest trends driving the digital marketing world is responsive design. When a company’s content doesn’t perform well on a given device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused.

    1. Video marketing can help strengthen your brand message.

      When you use online video in your digital marketing strategy, you have the perfect opportunity to enhance your brand’s message and drive your company persona home. Through simple features like design and branding, to more advanced features like voice and content, video marketing is the ideal tool to strengthen your brand identity and make sure that your customers know who you are.

  1. Video content wants to go viral.

    It is estimated that 92% of people who consume mobile videos share them with other people. This is a massive portion and is higher than the share rate of many other types of content out there. Simply Measured discovered that video is shared 1,200% more than both links and text combined. Also, 60% of viewers will engage in a video post before a text post, according to Diode Digital. Because of this, video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.

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By creating information-dense, accessible, easy-to-interact-with video content, brands can develop a substantial online following and promote customer recall. For an example of a company that’s done this particularly well, consider Headspace, a meditation app that became a $250 million business. The app offers multiple levels of meditation, employing gamification to increase engagement. Users must complete and master each meditation level before advancing. Most sessions are in video format, beautifully crafted with illustrations and layouts true to the brand. It is elegant, consistent and engaging, heavily relying on video.

Video Marketing: A Valuable Content Approach For 2017

Thanks to its viral nature, simple accessibility and built-in value, video marketing stands out as a smart way to approach content marketing in 2017 and beyond. Video marketing is an incredible way to create content that is personal and has a real impact on your audience. It has an incomparable ability to create emotion driven sales – and sales are always personal on some level. Buyers want to feel good about their choice, and video marketing, when done correctly, is the best way to create this feeling.

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Source: Video Marketing: The Future Of Content Marketing

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Why Effective Social Media Management Starts and Ends with Campaigns

Why Effective Social Media Management Starts and Ends with Campaigns

Social Media Management Charleston WV | Effective Campaigns | Ideation Digital 222 Capitol St Suite 422, Charleston, WV 25301, USA +1 800-538-6950 https://ideation-digital.com/

Let’s talk about ‘Campaigns’ – a term, which in the B2B marketing world, guides almost every activity you do.

Good marketing campaigns force you to back up your activities with a coherent plan. They make you go through the process of researching your market, establishing clear goals and objectives, articulating compelling messaging and buyer personas, methodically choosing your best channels, and finally, measuring your overall performance.

The purpose of using campaigns emerged from the need to group things together under a common theme, idea, or goal – one that can be easily managed and measured later on.

If you think about it, almost every B2B marketing technology functions according to a campaign structure: this includes paid advertising, email marketing, marketing automation, and even your CRM platform.

However, when it comes to social media marketing – and social media management platforms, in particular – things work a little differently. Suddenly, there aren’t any campaigns.

Why Should Social Media Be Any Different?

Beyond the basic social posting and social monitoring, your marketing team should also develop unique social media campaigns. In this case, I’m referring to organic social media campaigns, not paid campaigns.

Social media campaigns play a significant role in helping you organize and measure your social posts around a specific marketing activity. The activity can be anything from promoting a webinar to hosting events and distributing blog posts. In other words, every post that you publish or schedule should be assigned to a specific campaign.

Similar to building a campaign in marketing automation or email marketing, a feasible social media campaign isn’t something you whip up in a few hours. It involves three advanced stages: planning, executing, and maintaining. Each stage is an integral pillar that ensures your campaign is successful; take one out and your campaign will fall apart.

You can use this checklist to kick-off your social media campaign:

  • Define your campaign goals
  • Choose your main social media networks
  • Understand your audience’s needs and wants
  • Create the right content that evokes emotion and engagement
  • Schedule the content across your social editorial calendar
  • Launch the campaign

Looking at the B2B sphere, there are two main reasons why social media marketing thrives with a campaign structure:

Heavy Content Sharing

Unlike B2C brands, B2B companies create and share far more content. From whitepapers to webinars, and blog posts, the average B2B marketer has a plethora of content types to choose from. The difference is even more striking when considering the variations in audio, visual, and interactive content produced by B2B companies.

Working with social media campaigns supports rich distribution of B2B content, enabling you to ramp up a number of posts you schedule and recycle across multiple social channels. You can easily map out your content strategy weeks or even months in advance, ensuring that your editorial calendar is always full with a variety of topics and content types.

Along with this, you can enforce the “10/30/60 rule” – the rule which says that for every 1 promotional content piece, you should publish 3 curated and 6 original pieces.

Even when you’re promoting the same piece of content across various networks, a campaign structure serves as a system of record. So if you have a webinar coming up – and you want to promote it on Twitter, Facebook, and LinkedIn – you can easily track when and where this webinar is being promoted. Additionally, this allows you to quickly decipher whether you’re distributing enough webinar-related content, and ultimately ensure that your strategy is coming to play throughout the month.

As basic as it may sound, having a campaign structure makes it possible for you to efficiently arrange, classify, and categorize such large volumes of colorful social media content. The campaign serves as the common denominator among all of the content you’re promoting within a given campaign.

Measurability

Moreover, structuring marketing activities at a campaign-level allows you to effectively optimize and measure their performance. Take Facebook Ads as an example. When setting up a Facebook campaign, you have three basic levels: ad, ad set, and campaign.

The advert is the meat (or the creative piece) of your campaign, the advert set defines your targeting, budget, placement etc., while the campaign groups everything together. All of the adverts inside the campaign share the same objective, where one campaign can focus on increasing page likes and another campaign can focus on increasing website conversions.

Similarly, having the right social campaign structure allows you to measure the outcome of a group of content pieces, all of which share a common goal.

For instance, a social campaign promoting a webinar will contain a series of social posts or messages, which effectively add up to promote one piece of content (in this case, the webinar). Individually, each post is made up of unique and creative properties such as a video, image, or perhaps text only.

Essentially, managing social content at a campaign-level serves the following use-cases:

    • Track campaign results:

      As mentioned above, each campaign is guided by a specific objective. After hitting ‘launch’ on the campaign, you can easily review that everything is running smoothly and apply new insights to future campaigns.

    • Optimize content performance:

      Create multiple campaigns that promote the same content piece to identify which one is performing better based on variations in messaging, visuals, and CTA’s.

    • Test different audiences:

      Run multiple campaigns (with identical content) targeting different audience segments to determine the most responsive audience.

  • Synchronize social data with other platforms:

    Your social data shouldn’t live in a silo. Using social campaigns gives you the opportunity to import all of your social data with other platforms that also operate at a campaign-level, including marketing automation, CRM, and BI solutions. The result is a deeper analysis of your social media marketing performance in the context of other marketing initiatives.

More Sharing, Better Measurement

In many ways, using a social media campaign structure keeps everything organized for better management and measurement. Campaigns clearly separate one marketing activity from another, allowing you to neatly tie individual content pieces under a common goal or theme. This is a clever and efficient way to scale, promote, and measure your social content across multiple networks, over an extended period of time.

 

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Source: Why Effective Social Media Management Starts and Ends with Campaigns

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Benefits of Advertising with Google AdWords

Benefits of Advertising with Google AdWords

Google Adwords | Digital Marketing Agency Charleston WV | Ideation Digital 222 Capitol St Suite 422, Charleston, WV 25301, USA +1 800-538-6950 https://ideation-digital.com/

Google AdWords allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out folks who aren’t. And you can track whether those people clicked your ads, and then use Google Analytics or a behavior recorder like Hotjar to see how they behave once they visit your site. Online advertising with Google AdWords also gives you the opportunity to reach potential customers on almost any devices — desktops, laptops, tablets, and smartphones.

Benefits of Google AdWords

AdWords allows you to take advantage of one of the major benefits of online advertising: being able to use targeting to show your ads to the right people, in the right place, and at the right time. AdWords offers several benefits, but here are some of the key ones:

    1. Target your ads in Google AdWords

      Targeting gives you the ability to show your ads only to people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.

      AdWords offers different ways of targeting, which we’ll go over in more detail later. For now, here’s a look at the choices that you have with online ads that can make your marketing campaigns even more targeted:

      Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.  The main benefit of advertising in this manner is that you know people are interested in your product or service or at least something related to it at the time they are seeing your ad.

      Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.

      Age, location, and language: Choose the age, geographic location, and language of your customers.  This allows you to drill down even further to target only the people you think are the best leads for your business.

      Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.  If for example, you are a restaurant that closes for dinner, paying to show up in search results right before dinner time may be a waste of your budget, so this option would allow you to be more efficient with your paid advertising.

      Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.  If you know your market fits a certain demographic or lifestyle, you can narrow down the newest devices, or if you know most people who purchase from you do so on a desktop computer, you can eliminate advertising to mobile devices and hard-earned earned advertising dollars to better use.

      Get a free Google AdWords Consultation. Contact Us!

    2. You can control your advertising costs

      AdWords gives you control over how you spend your money. There are very small minimum spending requirements to begin advertising your business, and you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad, so you know you are only paying for results unlike many other advertising mediums.

    3. You can Measure your success

      With AdWords, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business — purchased your product, downloaded your app, or phoned in an order — you can track that, too.  You can also see how often they didn’t take the action you want which provides valuable feedback about your ads and website.

      By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest more in your campaign,and where you need to make adjustments. That, in turn, can massively boost the return on your investment.

      You can get other valuable data, including how much it costs you, on average, for advertising that leads to your customers’ online purchases or phone calls. And you can also use analytical tools to learn about your customer’s shopping habits — how long, for instance, they tend to research your product before they buy.  Using this data to figure out your average cost of acquisition for a new customer, as well as the length of acquisition can help you create more effective campaigns, that bring you customers on auto-pilot.

    4. Manage your campaigns

      AdWords also offers you tools to easily manage and monitor accounts.

      If you manage multiple AdWords accounts, a My Client Center (MCC) manager account is a powerful tool that could save you time. It lets you easily view and manage all of your AdWords accounts from a single location.

      You can also manage your AdWords account offline with AdWords Editor, a free, downloadable desktop application that allows you to quickly and conveniently make changes to your account. With AdWords Editor, you can download your account information, edit your campaigns offline, and then upload your changes to AdWords. You can use AdWords editor to manage, edit, and view multiple accounts at the same time, copy or move items between ad groups and campaigns, and undo and redo multiple changes while editing campaigns.

Looking to really get all the benefits of advertising with Google AdWords? Contact Us!

Grow your business with Google AdWords

Online advertising lets you target your ads to the type of customers you want, and filter out those you don’t. When you advertise online with AdWords, you can use different targeting methods to reach potential customers right when they’re searching for your products or services.

Reach your marketing goals

Take advantage of different ad formats and features to customize your ads to your different business goals, like adding a clickable “Call” button to your ads to get more phone calls, or using video ads to showcase your brand. Here are some common marketing goals that could work for you:

  • Take action on your website
  • Visit your store
  • Call your business
  • Install your app

Target your ads with keywords

When you advertise alongside search results on the Google Search Network, you select keywords to help target your ads to people searching for related terms. You can also choose to show your ads at certain times of day, and specify a location and language.

Looking for Google PPC Service? Contact Us!

Get specific about your target audience

When you advertise on websites and mobile apps that show Google ads (called the Google Display Network) and YouTube, you can get even more specific by choosing the age of the people you want to reach, the types of sites they visit, and their areas of interest.

Only pay for results in Google AdWords campaign

You decide how much you want to spend, and pay only when someone interacts with your ad, like clicking your text ad or watching your video ad. You base your bids on whatever is best for your business.

Measure your ad’s performance

Quickly track your ad’s effectiveness and easily make changes to improve results.

Advertise across platforms

Connect with customers no matter where they are—on their computers, tablets, mobile phones, even in apps.

Looking for Google PPC Service? Contact Us!

Source: Google AdWords Advertising Benefits

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The Million Dollar Question – How To Pick The Right Digital Marketing Agency For Your Business

The Million Dollar Question – How To Pick The Right Digital Marketing Agency For Your Business

Pick the right Digital Marketing Agency Charleston WV | Ideation Digital 222 Capitol St Suite 422, Charleston, WV 25301, USA +1 800-538-6950 https://ideation-digital.com/

 

Remember, the marketing agency you select could make or break your business online. That’s why you should take the time to exercise due diligence.

I’ve seen companies make people rich and others waste precious time and money.

Contact us for a consultation!

Here’s what you should look for in a digital marketing company.

    1. Make Sure You Review Results

      Above all else, you want a company that gets results.

      Go over the company’s history. How long has it been around? During that time, what’s its track record of success?

      If the company you’re considering can’t point to a string of victories in digital marketing, look for a company that can.

    1. The More Experience The Better (In Your Niche)

      Although success is important, it’s also a great idea to work with a company that has a lot of experience.

      At least a few years…

      Why? Because every situation is different. A company that’s successful with e-commerce sites might not necessarily be right for your local brick-and-mortar business.

      Unless, of course, the company has experience with Local SEO.

      When you’re considering a digital marketing agency, go over the resumes of the people who you’ll be working with. Make sure they have the breadth of experience that you need to reach your goals.

 

Contact us for a consultation!

 

    1. References Really Matter

      Another thing you should do: check references.

      Even a company with a variety of wins in digital marketing and a staff with plenty of experience can still practice poor customer service every now and then. That’s why you should talk to past and present clients.

    1. How Does Their Marketing Look?

      Fortunately, there’s a really great way to determine how any digital marketing company you’re considering will market your brand. You can take a look at how the company markets its own brand.

      A good bit of your due diligence time should be spent looking at the company’s website. Is it easy to navigate? Does it effectively promote the company’s services? Does it look professional?

      If the agency’s own website doesn’t convince you that should become a client, then it’s not likely that the agency can market your products or services, either.

      Also, take a look at the company blog. Is it updated frequently? Does it have fresh, relevant content? Is that content well-written?

      In most cases, content marketing will probably be a part of your online marketing strategy. That’s why you should sign on with a company that markets its own brand with original content.

      Browse through the site and look for calls to action as well. Make sure the agency is doing a great job at reeling in clients online.

      And what about the company’s social media marketing? Go through its various social media accounts to see how often the agency posts updates. Look at the engagements, shares, and likes to be certain that the company is an influencer in digital marketing.

      Finally, pay attention to how well the company uses multimedia on its own website. You should see images, infographics, and videos sprinkled around.

Contact us for a consultation!

    1. Do They Have Specialization You Need?

      You might not need an entire portfolio of digital marketing services. Indeed, your business might be too small to afford multiple services.

      In that case, it’s best to specialize.

      For example, you might just want Local SEO for your brick-and-mortar business. In that case, you’re probably not interested in conversion rate optimization or even pay-per-click services.

      If you find yourself in that type of situation, sign on with a company that specializes in exactly the kind of marketing assistance you need.

      Keep in mind, though, that there are plenty of large marketing companies with a variety of specialists on staff. Don’t be reluctant to engage with one of them, even if you don’t need all of their services.

    1. Understand The Full Value

      If you’re running a small-to-medium-sized business (SMB) that’s operating on thin margins, then you might be tempted to hire the cheapest digital marketing company you can find. Resist that temptation.

      Why? Because the cheapest is very rarely the best. That’s especially true in digital marketing.

      Instead, find a company that offers value. Sure, you’re going to fork over a little more cash, but you should also get much more bang for your buck.

      If you go cheap, you’ll likely just waste money.

    1. Prestige Matters On Some Level (But It Is Not Everything)

      Visit the company’s home page and scroll down slowly. Look for a list of high-profile clients.

      If you don’t see such a list, it’s probably best to find another agency.

      Why? Because you can be sure that an agency with at least a few well-known clients knows how to deliver results.

Contact us for a consultation!

    1. How Do They Rank?

      Another easy way to test the digital marketing capabilities of any company: Google keywords related to its services. Does the company show up on the first page of Google? Does it rank well at all? Are they running ads?

      Keep in mind, there are countless companies that are trying to rank for “SEO.” Don’t hold it against an agency that’s only a few years old if it didn’t rank on Page 1 for a generic search term.

      Instead, Google relevant keywords plus the name of the city where the company is located (for example, “SEO in Memphis, Tennessee”). That will also give you an idea about how good the company is with Local SEO.

  1. Get A Few Sample Reports

    Finally, any great digital marketing agency will deliver reports. Ask about the types of reports you can expect to see and how often you’ll receive them.

    Be sure to ask for sample reports as well.

Find Your Perfect Digital Marketing Agency

There is a reason why most businesses use marketing agencies.

Marketing often achieve big results, help with expansion and overflow. In many cases, they are also less expensive than trying to build a team in house.

In addition, a digital marketing agency almost always brings additional expertise to the table.

Contact us for a consultation!

Source: The Million Dollar Question – How To Pick The Right Digital Marketing Agency For Your Business

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Brilliant SEO Tips & Tricks That Every Awesome Web Design Firm Knows

Brilliant SEO Tips & Tricks That Every Awesome Web Design Firm Knows

Web Design and SEO Charleston WV | Products | Ideation Digital

Search engine optimization (SEO) isn’t dead — in fact, it has a stronger heartbeat than most of the other strategies that your friendly neighborhood web design firm uses to optimize your site.
Creating a website serves as step one in the online marketing process. The second step is to ensure that prospective customers can find your site. This is where SEO excels.

Update your methods and technology

While SEO hasn’t diminished in importance over the years, its role in web design continues to evolve. Even if your SEO strategy is just a year or two old, you’re behind the times. To catch up, work with your web design firm to implement updated SEO technologies and strategies.

For instance, a custom CMS (content management system) allows you to set up the ideal SEO infrastructure for your business. You can also change the back end of the CMS whenever you want to adapt to industry changes. Alternatively, if you’re using WordPress as your CMS, investigate plugins (or update existing ones), such as Yoast SEO and the All in One SEO Pack. You can also subscribe to the premium versions of these plugins to gain access to more advanced features.

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Zap dead links

Google frowns on dead links because they reduce usability. Visitors get frustrated when every click leads to that obnoxious 404 page, so if you have dead links, you’ll watch your site’s position drop like a stone to the bottom of the SERPs (search engine results pages). If you remove dead links, though, you’ll see a corresponding boost to your rankings.

A dead link is a link that no longer takes visitors to the original page. The author might have removed that one page or disabled the entire site. Whatever the case, you must snip them out of your content to avoid SEO penalties.

Refresh old content

Maybe you wrote a post a year ago or even 10 years ago that still attracts steady traffic from the search engines. Or perhaps you published a post two years ago that never gained much traction. SEO doesn’t always involve creating new content. You can refresh old content with better information, updated news, or extra materials to generate traffic.

Brian Dean of Backlinko tried this strategy and boosted traffic to one of his older blog posts by more than 111 percent. If you promote that content through your email list and social media platforms, you’ll gain even more eyes on the page.

When you need brilliant SEO strategies like these, your web design firm can swoop in like a superhero and help you rank better in the search engines.

Check out our Website Development Service

Source:Brilliant SEO Tips & Tricks That Every Awesome Web Design Firm Knows

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