Steps To Create An Effective Digital Marketing Strategy

Steps To Create An Effective Digital Marketing Strategy

What is a digital marketing strategy?

A digital marketing strategy is a plan of action that describes how to use one or more online marketing channels to reach your target audience. It has a list of steps and specific digital marketing goals.

Having a digital strategy is important because it will help you orchestrate the different online marketing strategies so that they all work towards achieving your business goals.

The person responsible to design and execute a digital strategy is the digital marketing manager of a company.

Together with his team, they will make sure that every marketing activity is part of your digital marketing plan.

1. Define your brand

The first step to driving success with your digital marketing plan is defining your brand. It’s important to know the ins and outs of your brand so you can sell it to your audience.

Define what is unique about your business. What do you bring to the table that your competitors don’t? It’s important to understand what makes your business unique so you can market that to your audience.

These are facts about your business that are both unique to your company, but also convince someone to choose your team. USPs strengthen someone’s image of your brand and makes them feel more confident about choosing you over the competition.

Aside from your USPs (Unique Selling Points), you’ll want to define your brand’s mission and values. Define why you do what you do. What motivates your business to start up every day and provide for customers?

Many people define a business based on their values and mission. For example, Tom’s , a shoe company, is strongly characterized by its goal to provide people in Africa with shoes. Each time someone makes a purchase, Tom’s donates a pair to someone in Africa.

This is a strong USP for Tom’s. It motivates people to purchase from them because they know that there is a huge benefit to buying the company’s footwear. Tom’s generosity and mission to do good attracts people to the brand.

If you want to have success with your digital marketing business plan, start by defining your business’s brand and figuring out what makes your company unique.

Source: webfx.com

2. Determine What You Want to Accomplish

What do you want your digital marketing campaigns to accomplish? Do you want to build name brand recognition?

Generate leads? Get more sales, or email subscribers?

Great! Whatever it is that you want, though, you need to name it.

This is yet another way that marketing has an online dating crossover comparison . If you go on a bunch of blind dates with no idea what you’re looking for, you might settle down with the first person who you can tolerate. If you have an actual list of traits you want in a person, you’re much more likely to find your match.

Your goals matter, and you’ll need to take specific steps to accomplish each one. We’ll look at this more in-depth a little further down.

FOLLOW US

JOIN THE WAITLIST for the FREE video series to learn the strategies that are getting results now.
JOIN THE WAITLIST for the FREE video series to learn the strategies that are getting results now.
Google My Business Setup for ONLY $25 | Click the banner now to view this great deal!
Google My Business Setup for ONLY $25 | Click the banner now to view this great deal!

3. Understand Your Target Audiences

Create robust digital profiles (what they want, how they behave, how to engage with them and with whom else they interact), map the customer journey in detail and identify value exchanges all along it. These profiles often start with traditional segmentation, but you need to go steps further to recognize behaviors, interactions and content, functionality and experience needs.

With many clients, digital profiles aren’t necessarily built around precisely who the customers are, but rather which objectives the target audience is trying to solve. Goals versus roles. Doing this early on keeps you cognizant of customer needs and allows you to match your objectives to meet them.

Source: prophet.com

4. Implement Specific Guidelines to Reach Your Goals

You’ve got your marketing mix selected and you know how you expect your audience to react. Once you do this, it’s time to start tying everything together and create specific tactics that will help you reach those end goals.

A few of these tactics might include:

Placing lead generation widgets or lead magnets on the sides of all blog posts, along with featuring a CTA at the end of posts to get in touch.

Sharing influencer’s content on social media in order to build a relationship and increase visibility and brand recognition.

Encouraging testimonials with email plugins that you can then place on your site, or request that users submit reviews on Google business to improve your local SEO scores Again, specificity is key here. Map out very specific steps that you’re going to take in order to accomplish your goals. Go beyond “write blog posts to attract leads,” and include those CTAs and links back to a lead magnet or a webinar until you start to get results.

5. Measuring Results & KPIs

The work doesn’t stop after you’ve designed and implemented your digital marketing strategy. The next step is one of the most important: analyzing the results. Analytics has turned into a critical pillar for successfully optimizing digital marketing performance and spending.

We have to measure every action using KPIs to figure out if we earned the expected ROI. Measuring the effectiveness of the strategies and activities we have implemented in our digital marketing strategy will help us correct what doesn’t work to achieve the goals we set.

Having tools that allow us to carry out this analysis is crucial.

Salesforce , for example, allows us to completely measure all the actions that are carried out and see how the user reacts and behaves on each step of the journey. Therefore, in addition to extracting valuable information, we also use the Al that Salesforce provides to improve the user experience and offer each lead the content they are looking for at the right time.

Make sure you have an effective, real-time data visualization system. The digital world evolves rapidly, so you need to be on the lookout at all times to identify opportunities and room for improvement in an instant. Data value is very important, because without it we are blind and it’s impossible to make logical decisions. We insist on the need to use tools that compile, process, and extract value from the data:

Mulesoft is an integration software used to connect systems with each other and ensure the exchange and use of as much data as possible. Together with the Salesforce ecosystem, it can be very helpful for you.

Keep these steps in mind when creating your digital marketing plan and don’t leave anything to chance; it’s your greatest enemy if you’re looking to position yourself and boost your presence in the digital space.

Likewise, keep in mind that technology can turn into your greatest ally when creating personalized, automated, and ultimately successful marketing campaigns. As the task gets complicated, the new tools out there let you simplify your work and boost your performance.

6. Measure results

A digital marketing plan should always have a strategy for measuring results . Measuring results is crucial in determining whether your business was successful with your efforts. It’s important to constantly monitor your results to ensure you’re putting out the best campaign.

You can use key performance indicators (KPIs) to determine your campaign’s success. KPIs are statistics that help you define whether you reached the goals you set.

If you aren’t meeting your goals, it provides you with the opportunity to restructure your campaigns to drive better results. You can alter and optimize your strategies to help you reach consumers better.

Source: webfx.com

OUR SERVICES

Ideation Digital Marketing and Advertising Agency
Advertising Campaign · Email Campaign · Marketing Consultant · Online Publications · Search Engine Marketing (SEM) · Search Engine Optimization (SEO) · Social Media Brand Monitoring · Video Marketing · Web Design · Web Development

Copyright © 2020 Ideation Digital · 222 Capitol St Suite 422, Charleston, WV 25301, USA · Privacy Policy

Instagram Marketing Services

Instagram Marketing Services

Importance of Instagram Marketing

Instagram has more than 1 billion active monthly users, with over 50% scrolling their feeds every day. If your brand doesn’t have an Instagram presence, it’s missing out on thousands of daily interactions with potential customers.

As the second-largest social media platform, Instagram’s popularity is quickly gaining on its parent company, Facebook. Its popularity is due to its intuitive mobile user experience and engaged communities. 

32% of marketers say visual images are the form of content most important to their strategy.

Source: brafton.com

Increase Your Engagement

One of the key factors to see Instagram growth is by having high-quality content. With our Instagram marketing services, we will boost your Instagram likes and comments through beautiful content.

Increase Your Brand Awareness

Get the attention of Instagram users and grow your Instagram followers using the most effective methods. We will help you entice more active users to check out and follow your Instagram profile.

FOLLOW US

JOIN THE WAITLIST for the FREE video series to learn the strategies that are getting results now.
JOIN THE WAITLIST for the FREE video series to learn the strategies that are getting results now.
Google My Business Setup for ONLY $25 | Click the banner now to view this great deal!
Google My Business Setup for ONLY $25 | Click the banner now to view this great deal!

How Instagram Can Help You Succeed

Not only does Instagram have one of the greatest numbers of monthly users–ensuring that you’ll always have an audience on there–but its users are also highly engaged on the platform.

Out of Instagram’s one billion monthly users, about half of that base logs onto the app at least once a day. There’s no doubt that Instagram users are some of the most loyal out there. An overwhelming majority of the app’s users also follow at least one business account, which makes them the ideal group to whom to advertise.

Instagram ads are the perfect addition to your paid media services. Chances are, if you’ve looked into social media marketing before, you’ve already started to use Facebook advertising , or you’re at least familiar with it.

Facebook is the largest social media platform in the world by a significant amount, which means it’s another platform where you need to be active.

If this is something you’re already doing or looking to do, you’re in luck with Instagram advertising. Facebook owns Instagram, and advertising on the two is very similar. This makes investing in Instagram marketing the natural next step.

Instagram is a photo- and video-sharing app, so things are extremely visual there. That can benefit your business more than on any other social media platform.

Other channels only give you the option to create posts using text, whereas Instagram wants businesses to get creative visually. This can seem limiting as to what you can do at first, but it’s what has helped Instagram become so popular and engaging.

Compared to posts that only contain text, visual posts like photos and videos are easy for users to consume quickly. Of course, your posts still need to be well-crafted to catch a user’s eye. By working with us, you can have an enticing Instagram marketing campaign that, with the right audience, will help get you more exposure.

Source: lseo.com

Photo Ads

Photo ads on Instagram are the standard, and you can’t go wrong by choosing these. Your ad can be perfectly placed into someone’s feed, where they might not even notice at first that it’s an ad. The key is to stand out visually and communicate clearly what you want users to do.

Video Ads

While photo ads are simple and will get the job done, video ads can be even more engaging when made correctly. With an interesting video, it’s easy to get a user’s attention while they’re scrolling.

Profile optimization

A complete profile helps you to earn the trust of your followers. That includes a branded profile image, a descriptive bio, engaging story highlights and link to your website.

Keyword research

Instagram hashtags and keywords are how users find new accounts to follow.

Follower tactics

The growth of your account often depends on its relationships with others. Following, liking and commenting on posts from other accounts is essential. In addition, sharing user-generated content can boost engagement with potential customers.

Growth

At the end of the day, when you partner with us as your Instagram marketing agency, you’re getting ad campaigns designed to make your business increase its brand awareness and grow. If you want to increase your sales using one of the most inexpensive social ad platforms available today, give us a call.

How can we start growing your business?

We are ready to help your business not only get found online, but scale your business as fast as you’d like us to.

Contact us today for a free consultation!

OUR SERVICES

Ideation Digital Marketing and Advertising Agency
Advertising Campaign · Email Campaign · Marketing Consultant · Online Publications · Search Engine Marketing (SEM) · Search Engine Optimization (SEO) · Social Media Brand Monitoring · Video Marketing · Web Design · Web Development

Copyright © 2020 Ideation Digital · 222 Capitol St Suite 422, Charleston, WV 25301, USA · Privacy Policy

Online Marketing Strategies Every Entrepreneur Needs

Online Marketing Strategies Every Entrepreneur Needs

1. Invest in Web Design​​

We don’t often think about web design as a marketing tactic, but it influences the amount of time and attention a user will spend on your page, and what they will do while they are there.  User experience is also becoming a bigger and bigger factor in search engine rankings, so it can affect your top and bottom dollar. Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy development you’re still going to lose customers. It also needs to create a clear path of action for your potential customer so they know exactly what you want them to do when visiting your site.  If you don’t have the design skills to do it yourself, then it’s worth hiring someone to create a website that is modern, attention-grabbing, and mobile friendly…and gets people to take action.

2. Content marketing.

Content marketing takes a variety of forms, and depending on how you form your strategy it could accomplish a number of different goals. For example, you could use white papers, ebooks and other long-form content to attract downloads, signups and conversions, or you could use an on-site blog to attract more inbound traffic to your site.

You could even use content as a form of help and troubleshooting, or some combination of these applications. Content marketing is incredibly versatile and useful, and, if it’s valuable, your customers will expect you to have at least some of it in place for them.

Source:  entrepreneur.com

3. Blogging

FOLLOW US

JOIN THE WAITLIST for the FREE video series to learn the strategies that are getting results now.
JOIN THE WAITLIST for the FREE video series to learn the strategies that are getting results now.
Google My Business Setup for ONLY $25 | Click the banner now to view this great deal!
Google My Business Setup for ONLY $25 | Click the banner now to view this great deal!

3. Blogging

Having an industry blog and company newsletter can be very helpful in connecting with current and potential customers.

According to WordPress , every month, more than 409 million people read over 23.7 billion blog posts on its platform.

That’s a lot of content, so you’re going to need a quality blog to draw attention to your site.

Hiring a content mill to fill pages with overstuffed keywords that provide no value to readers won’t do any good.

Blogs are the 5th most trusted online resource according to recent research, so your content needs to show people that they can trust your business.

Creating a blog should be an option within your website, but if it’s not, a separate blog hosted on WordPress or Blogspot can prove just as useful.

Just be sure your contact information is readily available, and your blog connects people easily to your website and primary marketing channels.

If you’re wondering how long it takes to write a quality blog post, nearly half of bloggers say they spend 1-3 hours on each post.

A blog is the foundation of a few other tactics we will discuss later in this list, so get started today.

Source: neilpatel.com

4. Search engine optimization (SEO).

SEO is the process of making your site more visible in search engines, so you get more traffic from people searching for the products or services you offer. Much of your organic search position ranking comes from the technical structure of your site and your ongoing content development strategy.

So, SEO is not much more of an investment if you’re already creating new content regularly — and it’s well worth that extra investment if for no other reason than to make sure your site is properly indexed.

5. Social media

Maintaining a presence on social media platforms can help your company connect with current and potential customers, making it a must-use online marketing strategy.

You can use social media to engage users, provide them with helpful information about your business, and develop relationships that encourage them to purchase. If anyone has questions about your business, they can contact you directly on social media, and you can help them take the next steps with your company.

 

Source: webfx.com

6. Email marketing

Email marketing allows you to connect with people right in their inboxes. And it can earn you an incredible ROI in fact, you have the potential to earn $44 for every $1 you spend on Email marketing.  Several services offer easy-to-use templates that you can easily customize to fit the needs of your business, and more email marketing services are popping up every day. You can also segment your email lists and personalize your emails based on a user’s behavior on your site.

For example, if someone downloads a guide about SEO, or your product catalog, or a coupon you can follow up with additional resources and helpful information to help them learn more about your services.

Email is a great way to keep in contact with current and potential customers and provide them with updates so they can stay in the know about your business.

Source: webfx.com

Combining everything – Decide how your marketing is going to make money

Once you’re clear on your business and marketing goals, who your customer is, the marketing channel that you’re going to use and how you’re going to use it, you then need to decide how you’re going to make money.

That’s a blunt way of defining how you’re going to take someone from searching around the internet, turn them into your customer and then eventually into proponents of your brand.

One of the best ways to achieve the above, is by bring everything together and creating a conversion funnel.

Having a conversion funnel is helpful, because it directs your inbound marketing efforts. It gives you a bird’s eye view of how your marketing machine is going to work.

It’s very easy to overcomplicate conversion funnels, but, essentially you’re looking to do the following.

You can learn more about marketing funnels in our article here:

Make people aware of you -> Build trust and authority –> Make an offer You can make people aware of you, by using the any of the marketing channels that we’ve discussed.

You can build trust and authority by using content, an autoresponder sequence, a webinar, a phone call – these would be your tactics.

Note: Similar to what we mentioned earlier, if you want to really build trust and authority, then you may need to combine marketing channels.

Now, this might sound contradictory, but stick with me for a moment.

As I mentioned, you should start with only one marketing channel that exposes people to the stages in which you build trust and authority.

You shouldn’t try to make people aware of you in different ways. So, in the beginning, don’t run YouTube Ads and Facebook Ads, in order to promote a piece of content – just pick one.

As an example, you might use PPC advertising as the channel that builds awareness, to expose someone to your content marketing that gets them on your email list and eventually sends them to a webinar that makes an offer.

As I mentioned before, once you’re generating a decent income from using one marketing channel to build awareness, you can then move on to other channels to achieve the same goal.

If you’ve really tried hard to make a certain tactic work, but you’re not achieving anything, then you’re free to move on to another one.

That’s the whole point of tactics.

That applies to the marketing channel that you’re using or the way that you’re presenting people with an offer.

Before you make a change, however, make sure that you’ve done everything in your power to understand how to get the best results from a specific tactic.

That includes studying your competitors, but also reading case studies that document how that tactic was successfully used by others.

Source: neilpatel.com

OUR SERVICES

Ideation Digital Marketing and Advertising Agency
Advertising Campaign · Email Campaign · Marketing Consultant · Online Publications · Search Engine Marketing (SEM) · Search Engine Optimization (SEO) · Social Media Brand Monitoring · Video Marketing · Web Design · Web Development

Copyright © 2020 Ideation Digital · 222 Capitol St Suite 422, Charleston, WV 25301, USA · Privacy Policy