Instagram Marketing Services

Instagram Marketing Services

Importance of Instagram Marketing

Instagram has more than 1 billion active monthly users, with over 50% scrolling their feeds every day. If your brand doesn’t have an Instagram presence, it’s missing out on thousands of daily interactions with potential customers.

As the second-largest social media platform, Instagram’s popularity is quickly gaining on its parent company, Facebook. Its popularity is due to its intuitive mobile user experience and engaged communities. 

32% of marketers say visual images are the form of content most important to their strategy.

Source: brafton.com

Increase Your Engagement

One of the key factors to see Instagram growth is by having high-quality content. With our Instagram marketing services, we will boost your Instagram likes and comments through beautiful content.

Increase Your Brand Awareness

Get the attention of Instagram users and grow your Instagram followers using the most effective methods. We will help you entice more active users to check out and follow your Instagram profile.

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How Instagram Can Help You Succeed

Not only does Instagram have one of the greatest numbers of monthly users–ensuring that you’ll always have an audience on there–but its users are also highly engaged on the platform.

Out of Instagram’s one billion monthly users, about half of that base logs onto the app at least once a day. There’s no doubt that Instagram users are some of the most loyal out there. An overwhelming majority of the app’s users also follow at least one business account, which makes them the ideal group to whom to advertise.

Instagram ads are the perfect addition to your paid media services. Chances are, if you’ve looked into social media marketing before, you’ve already started to use Facebook advertising , or you’re at least familiar with it.

Facebook is the largest social media platform in the world by a significant amount, which means it’s another platform where you need to be active.

If this is something you’re already doing or looking to do, you’re in luck with Instagram advertising. Facebook owns Instagram, and advertising on the two is very similar. This makes investing in Instagram marketing the natural next step.

Instagram is a photo- and video-sharing app, so things are extremely visual there. That can benefit your business more than on any other social media platform.

Other channels only give you the option to create posts using text, whereas Instagram wants businesses to get creative visually. This can seem limiting as to what you can do at first, but it’s what has helped Instagram become so popular and engaging.

Compared to posts that only contain text, visual posts like photos and videos are easy for users to consume quickly. Of course, your posts still need to be well-crafted to catch a user’s eye. By working with us, you can have an enticing Instagram marketing campaign that, with the right audience, will help get you more exposure.

Source: lseo.com

Photo Ads

Photo ads on Instagram are the standard, and you can’t go wrong by choosing these. Your ad can be perfectly placed into someone’s feed, where they might not even notice at first that it’s an ad. The key is to stand out visually and communicate clearly what you want users to do.

Video Ads

While photo ads are simple and will get the job done, video ads can be even more engaging when made correctly. With an interesting video, it’s easy to get a user’s attention while they’re scrolling.

Profile optimization

A complete profile helps you to earn the trust of your followers. That includes a branded profile image, a descriptive bio, engaging story highlights and link to your website.

Keyword research

Instagram hashtags and keywords are how users find new accounts to follow.

Follower tactics

The growth of your account often depends on its relationships with others. Following, liking and commenting on posts from other accounts is essential. In addition, sharing user-generated content can boost engagement with potential customers.

Growth

At the end of the day, when you partner with us as your Instagram marketing agency, you’re getting ad campaigns designed to make your business increase its brand awareness and grow. If you want to increase your sales using one of the most inexpensive social ad platforms available today, give us a call.

How can we start growing your business?

We are ready to help your business not only get found online, but scale your business as fast as you’d like us to.

Contact us today for a free consultation!

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Online Marketing Strategies Every Entrepreneur Needs

Online Marketing Strategies Every Entrepreneur Needs

1. Invest in Web Design​​

We don’t often think about web design as a marketing tactic, but it influences the amount of time and attention a user will spend on your page, and what they will do while they are there.  User experience is also becoming a bigger and bigger factor in search engine rankings, so it can affect your top and bottom dollar. Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy development you’re still going to lose customers. It also needs to create a clear path of action for your potential customer so they know exactly what you want them to do when visiting your site.  If you don’t have the design skills to do it yourself, then it’s worth hiring someone to create a website that is modern, attention-grabbing, and mobile friendly…and gets people to take action.

2. Content marketing.

Content marketing takes a variety of forms, and depending on how you form your strategy it could accomplish a number of different goals. For example, you could use white papers, ebooks and other long-form content to attract downloads, signups and conversions, or you could use an on-site blog to attract more inbound traffic to your site.

You could even use content as a form of help and troubleshooting, or some combination of these applications. Content marketing is incredibly versatile and useful, and, if it’s valuable, your customers will expect you to have at least some of it in place for them.

Source:  entrepreneur.com

3. Blogging

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3. Blogging

Having an industry blog and company newsletter can be very helpful in connecting with current and potential customers.

According to WordPress , every month, more than 409 million people read over 23.7 billion blog posts on its platform.

That’s a lot of content, so you’re going to need a quality blog to draw attention to your site.

Hiring a content mill to fill pages with overstuffed keywords that provide no value to readers won’t do any good.

Blogs are the 5th most trusted online resource according to recent research, so your content needs to show people that they can trust your business.

Creating a blog should be an option within your website, but if it’s not, a separate blog hosted on WordPress or Blogspot can prove just as useful.

Just be sure your contact information is readily available, and your blog connects people easily to your website and primary marketing channels.

If you’re wondering how long it takes to write a quality blog post, nearly half of bloggers say they spend 1-3 hours on each post.

A blog is the foundation of a few other tactics we will discuss later in this list, so get started today.

Source: neilpatel.com

4. Search engine optimization (SEO).

SEO is the process of making your site more visible in search engines, so you get more traffic from people searching for the products or services you offer. Much of your organic search position ranking comes from the technical structure of your site and your ongoing content development strategy.

So, SEO is not much more of an investment if you’re already creating new content regularly — and it’s well worth that extra investment if for no other reason than to make sure your site is properly indexed.

5. Social media

Maintaining a presence on social media platforms can help your company connect with current and potential customers, making it a must-use online marketing strategy.

You can use social media to engage users, provide them with helpful information about your business, and develop relationships that encourage them to purchase. If anyone has questions about your business, they can contact you directly on social media, and you can help them take the next steps with your company.

 

Source: webfx.com

6. Email marketing

Email marketing allows you to connect with people right in their inboxes. And it can earn you an incredible ROI in fact, you have the potential to earn $44 for every $1 you spend on Email marketing.  Several services offer easy-to-use templates that you can easily customize to fit the needs of your business, and more email marketing services are popping up every day. You can also segment your email lists and personalize your emails based on a user’s behavior on your site.

For example, if someone downloads a guide about SEO, or your product catalog, or a coupon you can follow up with additional resources and helpful information to help them learn more about your services.

Email is a great way to keep in contact with current and potential customers and provide them with updates so they can stay in the know about your business.

Source: webfx.com

Combining everything – Decide how your marketing is going to make money

Once you’re clear on your business and marketing goals, who your customer is, the marketing channel that you’re going to use and how you’re going to use it, you then need to decide how you’re going to make money.

That’s a blunt way of defining how you’re going to take someone from searching around the internet, turn them into your customer and then eventually into proponents of your brand.

One of the best ways to achieve the above, is by bring everything together and creating a conversion funnel.

Having a conversion funnel is helpful, because it directs your inbound marketing efforts. It gives you a bird’s eye view of how your marketing machine is going to work.

It’s very easy to overcomplicate conversion funnels, but, essentially you’re looking to do the following.

You can learn more about marketing funnels in our article here:

Make people aware of you -> Build trust and authority –> Make an offer You can make people aware of you, by using the any of the marketing channels that we’ve discussed.

You can build trust and authority by using content, an autoresponder sequence, a webinar, a phone call – these would be your tactics.

Note: Similar to what we mentioned earlier, if you want to really build trust and authority, then you may need to combine marketing channels.

Now, this might sound contradictory, but stick with me for a moment.

As I mentioned, you should start with only one marketing channel that exposes people to the stages in which you build trust and authority.

You shouldn’t try to make people aware of you in different ways. So, in the beginning, don’t run YouTube Ads and Facebook Ads, in order to promote a piece of content – just pick one.

As an example, you might use PPC advertising as the channel that builds awareness, to expose someone to your content marketing that gets them on your email list and eventually sends them to a webinar that makes an offer.

As I mentioned before, once you’re generating a decent income from using one marketing channel to build awareness, you can then move on to other channels to achieve the same goal.

If you’ve really tried hard to make a certain tactic work, but you’re not achieving anything, then you’re free to move on to another one.

That’s the whole point of tactics.

That applies to the marketing channel that you’re using or the way that you’re presenting people with an offer.

Before you make a change, however, make sure that you’ve done everything in your power to understand how to get the best results from a specific tactic.

That includes studying your competitors, but also reading case studies that document how that tactic was successfully used by others.

Source: neilpatel.com

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Why you should get Instagram Marketing Services?

Why you should get Instagram Marketing Services?

What is Instagram Marketing?

Instagram marketing is how brands use the app to make connections with their target audience. It’s commonly used to market products and services as well as build brand awareness and loyalty. Its popularity has grown as marketers understand the power of visual content.

In fact, 32% of marketers say visual images are the form of content most important to their strategy.

The platform’s popularity with consumers makes it a massive opportunity for brands that are willing to dive in and start interacting. As with all forms of social media marketing, it always pays to build a sense of community.

Source: brafton.com

Why Market on Instagram?

Instagram’s primary advantage over other social media platforms is its visual nature. If you have a business that benefits from the design of your product or if you have a service that has a visibly noticeable end result, Instagram is the best platform to showcase that content.

Video, imagery, and illustration are all great content fits for this social media platform, but your marketing strategy will ultimately determine what type of content to publish and how often to post it. Establishing a strategy before diving right into a new social media platform, no matter how well it works for everyone else’s business, will keep you focused on your goals and most importantly your audience.

 

What should Instagram marketing services include?

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Companies struggle to manage every facet of digital marketing, from social media email marketing , which is why they partner with full-service digital marketing agencies, like WebFX, that offer specialized online marketing services, like Instagram management.

Our Instagram marketing services provide your business with everything these should include, like the following:

A complete audit of your Instagram account

A customized strategy tailored to your goals

A proactive management of your Instagram account

With Instagram marketing services from WebFX, your company receives everything it needs to succeed on Instagram.

Profile optimization:

A complete profile helps you to earn the trust of your followers. That includes a branded profile image, a descriptive bio, engaging story highlights and link to your website.

Follower tactics:

The growth of your account often depends on its relationships with others. Following, liking and commenting on posts from other accounts is essential. In addition, sharing user-generated content can boost engagement with potential customers.

Build Your Instagram Marketing Strategy

Set your goals for Instagram

Determine your Instagram target audience.

Conduct a competitive analysis.

Configure an editorial calendar

Build a consistent brand on Instagram

Grow your Instagram follower base.

Many businesses feel pressured to be present on every social media platform … and they forget about strategy. Don’t make this mistake.

Since Instagram is very different from other popular social sites, it requires a distinct marketing strategy . Start here to develop your brand’s own unique style.

Keyword research:

Instagram hashtags and keywords are how users find new accounts to follow.

A regular posting schedule:

It’s important to post with regularity so that your brand stays relevant.

Source: neilpatel.com

Want More Real Instagram Followers?

Gaining followers on Instagram can be hard and it’s only getting more difficult , which is where an Instagram growth service comes in.

Without help, getting more real followers for Instagram is often a tedious and time-consuming process. Going at it alone means adding more pesky tasks to your schedule that you never seem to have enough hours in the day for.

That’s why so many Instagram growth services and Instagram marketing services have begun popping up. These tools take on the burden of getting you more followers and let you reap all the benefits. Believe it or not, they are like top-notch backlinks for a new website that will guarantee you more traffic.

It’s a great idea. But with so many options out there, trying to determine the best Instagram growth service for your brand can be overwhelming.

Increase Your Brand Awareness

Get the attention of Instagram users and grow your Instagram followers using the most effective methods. We will help you entice more active users to check out and follow your Instagram profile.

Source: lyfemarketing.com

 

Instagram Marketing Strategy

The first step is to research your competitors to see how we can differentiate you in the market. Next, your marketing team should develop your customer avatar by pinpointing your ideal customer’s goals, values, pain points, challenges, and other demographics. Finally, cultivate all information gathered from you and your research about your business, competitors, and customers. Then, begin to create content and outline a winning Instagram management campaign strategy for you.

Instagram Content Development

Once you agree on the Instagram marketing strategy you develop, you will start the execution.  Using your Instagram marketing strategy as a guide, we will develop unique and quality content for your business. To make sure you are satisfied, provide a content calendar.

On-Brand Content

Start sharing objective oriented content that garners engagement, increases website traffic, and drives sales.

How can we start growing your business?

We are ready to help your business not only get found online, but scale your business as fast as you’d like us to.

Contact us today for a free consultation!

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Marketing Funnel Explained

MARKETING FUNNEL EXPLAINED

How the Marketing Funnel Works From Top to Bottom

There is a lot of debate surrounding the marketing funnel from who owns it, be it marketing or sales, to whether or not it’s still relevant to today’s consumer buying process.

Here, we’ll explain what you need to know about the marketing funnel, and dive into recent changes and rising challenges for marketers. I’ll compare B2C and B2B uses of the funnel, break down the hype around the marketing vs. sales ownership debate, explain how the funnel can be flipped to create more leads, and explore nonlinear approaches to the funnel.

First, let’s establish a basic framework for the funnel, so we can better address these issues.

Source: skyword.com

What is the marketing funnel?

The marketing funnel is a visualization for understanding the process of turning leads into customers, as understood from a marketing (and sales) perspective. The idea is that, like a funnel, marketers cast a broad net to capture as many leads as possible, and then slowly nurture prospective customers through the purchasing decision, narrowing down these candidates in each stage of the funnel.

Ideally, this marketing funnel would actually be a marketing cylinder , and all of your leads would turn into customers. Though this is not a reality for businesses, it is part of a marketer’s job to turn as many leads into customers as possible, thus making the funnel more cylindrical.

It’s important to note that there is not a single agreed upon version of the funnel; some have many “stages” while others have few, with different names and actions taken by the business and consumer for each. In the diagram below, we’ve done our best to pull out the most common and relevant funnel stages, terms, and actions so this information is useful to as many marketers as possible.

What is the marketing funnel?

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The marketing funnel is a visualization for understanding the process of turning leads into customers, as understood from a marketing (and sales) perspective. The idea is that, like a funnel, marketers cast a broad net to capture as many leads as possible, and then slowly nurture prospective customers through the purchasing decision, narrowing down these candidates in each stage of the funnel.

Ideally, this marketing funnel would actually be a marketing cylinder , and all of your leads would turn into customers. Though this is not a reality for businesses, it is part of a marketer’s job to turn as many leads into customers as possible, thus making the funnel more cylindrical.

It’s important to note that there is not a single agreed upon version of the funnel; some have many “stages” while others have few, with different names and actions taken by the business and consumer for each. In the diagram below, we’ve done our best to pull out the most common and relevant funnel stages, terms, and actions so this information is useful to as many marketers as possible.

The evolution of the marketing funnel

The marketing funnel is so mysterious that there’s not one model universally accepted by all business professionals. The most basic can be separated into three stages:

You’ll hear marketers talk a lot about “TOFU” (top of funnel), “MOFU” (middle of funnel) “BOFU” (bottom of funnel) metrics and processes. This is the model they’re referring to when they do.

In this three-stage model, the “interest” and “desire” stages from AIDA have been lumped together to form the “consideration stage.” The “awareness” stage remains the same (as it does in most models), and the “action” stage is identical to the “decision” stage in all ways except the name.

But if you examine the customer journey a little more closely, you’ll see the funnel is made up of more components than Elias St. Elmo Lewis initially proposed:

In this one from Aweber , you’ll notice the added “loyalty” and “advocacy” stages. Why? Because today’s businesses have finally realized the importance of customer lifetime value . Research shows that even a 5% increase in customer retention can boost a company’s profits by 95%.

A positive customer experience beyond the “action” (or “conversion”) stage results in not only repeat purchases, but glowing testimonials. And considering that almost 93% of consumers are more likely to purchase after reading trusted reviews , those two added stages are crucial to widening the top of that funnel to attract more potential customers.

That’s why more and more businesses are connecting an inverse funnel to the bottom of the traditional one. The folks at TrackMaven call it “ the customer experience funnel The result of combining the traditional funnel with this upside-down “customer experience” one is what Duct Tape Marketing’s John Jantsch calls “ the hourglass However, there’s something crucial to a business’s growth that this model doesn’t take into account.

Deconstructing the marketing funnel

Like an orchestra counts on each individual musician to play their part correctly, the marketing funnel’s success depends on each stage to contribute to the next. When it doesn’t, the end goal of turning prospects to customers to advocates becomes unattainable. Here’s what you need to know to guide your customer through each stage:

Marketing funnel stages and conversions

I’ll take you through the funnel stage by stage so you have a full understanding of how it works.

Awareness: Awareness is the uppermost stage of the marketing funnel. Potential customers are drawn into this stage through marketing campaigns and consumer research and discovery. Trust and thought leadership is established with events, advertising, trade shows, content (blog posts, infographics, etc.), webinars, direct mail, viral campaigns, social media, search, media mentions, and more. Here, lead generation takes place, as information is collected and leads are pulled into a lead management system for nurturing further down the funnel.

Interest: Once leads are generated, they move on to the interest stage, where they learn more about the company, its products, and any helpful information and research it provides. Here is an opportunity for brands to develop a relationship with the people in its lead database and introduce its positioning. Marketers can nurture leads through emails, content that is more targeted around industries and brands, classes, newsletters, and more.

Consideration: In the consideration stage, leads have been changed into marketing qualified leads and are seen as prospective customers. Marketers can send prospects more information about products and offers through automated email campaigns, while continuing to nurture them with targeted content, case studies, free trials, and more.

Intent: To get to the intent stage, prospects must demonstrate that they are interested in buying a brand’s product. This can happen in a survey, after a product demo, or when a product is placed in the shopping cart on an ecommerce website. This is an opportunity for marketers to make a strong case for why their product is the best choice for a buyer.

Evaluation: In the evaluation stage, buyers are making a final decision about whether or not to buy a brand’s product or services. Typically, marketing and sales work together closely to nurture the decision-making process and convince the buyer that their brand’s product is the best choice.

Purchase: You’re here! This is the last stage in the marketing funnel, where a prospect has made the decision to buy and turns into a customer. This is where sales takes care of the purchase transaction. A positive experience on the part of the buyer can lead to referrals that fuel the top of the marketing funnel, and the process begins again.

What Can You Use a Marketing Funnel For?

You aren’t limited to using a marketing funnel strictly for signing up and/or purchasing. You can put funnels all over your website to see how visitors move through a specific website flow.

You may want to track newsletter signup (Viewing newsletter signup form > Submitting form > Confirming email) or a simple page conversion (Viewing a signup page > Submitting signup).

Figure out what your goals are and what you want visitors to do on your site, and you can create a funnel for it.

Once you have the data, you’ll be able to see where roadblocks are and optimize your funnel. Let’s dig a little deeper into that.

Source: neilpatel.com

Why Are Marketing Funnels Are Beneficial?

Marketing funnels provide access to data, called a marketing funnel report, which lets you can see where you are losing customers. This is sometimes called a “leaky” funnel because it allows customers you want to keep to escape the funnel.

Let’s take your average SaaS business as an example. Here’s how a funnel may look for them:

Visited site

Signed up for a trial

Used product

Upgraded to paying

Do people have to use the product before paying? They don’t, but it’s a good idea to track it so you can see if it’s a roadblock.

For example, if you are losing a lot of conversions after the trial stage, you might need to update your onboarding process so people understand how to use the tool or even adjust the top of your funnel so you aren’t attracting people outside of your target audience.

The Importance of a Marketing Funnel

The way in which consumer behaviors are changing in terms of their purchasing decisions makes it nearly impossible for businesses to experience growth without a marketing funnel online. Business leaders and consumers are on the web every day looking for solutions to their problems, and your digital funnel is the key to placing your business right in front of them.

An effective marketing funnel cultivates trust between the customer and business. It is very unlikely that a prospect will be motivated to buy from you after seeing your business for the first time. There is no trust and you haven’t given them a reason to want or feel like they need your product or service.

You have to convince customers that they are making a good investment when choosing your business. This can ultimately be done through an inbound marketing funnel.

With that said, it is through this marketing funnel that prospects will get to know your business.

How Does a Marketing Funnel Connect with a Sales funnel?

Many businesses get confused about the difference between marketing and sales funnel. These two funnels are alike in a lot of ways. However, a marketing funnel increases your business’s visibility by introducing it to a diverse audience. In the end, the marketing funnel works to identify those who are interested in your product or service. Once this has been initiated, the sales funnel process can begin.

Essentially, the bottom of the marketing funnel marks the beginning of the sales funnel. Without nurturing prospects, it will be significantly difficult to convince prospects to engage with your sales team. You want to garner qualified leads because, without this, a lot of your sales time and money will be wasted.

How a Marketing Funnel Help Businesses Grow

For one, a marketing funnel will increase sales through personalized nurturing of leads. Offering content and messaging that is tailored to your audience’s interests and actions make it easier to move them along your funnel. This personalization gives you an opportunity to learn more about your audience and ensures that your products or services are suitable for them, as well as, addressing any pain points they may have.

Another benefit of a digital marketing funnel is that businesses can gain more insights into their target audience’s behavior, making it easier to close deals. However, in order for that to happen, the company must have the right analytics and automation tools in place to gain that visibility. The more you know about your customers’ interests, where they spend their time, and what type of buyer they are, you will see an increase in how many prospects you can convert into customers.

With that said, marketing funnels don’t just work to nurture people through the sales process but it also brings awareness to your brand, which is extremely important to develop and maintain a competitive advantage. The internet is home to so many businesses trying to connect with customers. For this reason, businesses need to focus on increasing their visibility and cultivating trust among their audience. This helps create brand value that not only leads to a sustainable business but much higher business growth.

How Google Analytics Marketing Funnels Work

Google Analytics offers funnels, and I’ve written extensively about it in the past . This is an incredibly simple way to track the path prospects take before they convert. Sign in, then head to Admin > Goals > +New Goal > Choose a Goal to create a Google Analytics goal.

Here are a couple of things you’ll need to know when creating funnels in Google Analytics:

It’s a pretty basic funnel: If you don’t want to dive deep into the data and optimize, you can go with this.

You cannot go back and retroactively view data: Once you create your funnel, you’ll only be able to the funnel going forward as the data comes in.

Overall, if you are just getting started with marketing funnels, Google Analytics is a solid place to start.

Learn how to set up a conversion funnel in Google Analytics.

What is a marketing funnel?

A marketing funnel is a visual representation of the steps a visitor takes from first finding out about your brand until they convert.

What are the different types of marketing funnels?

Sales funnels

Webinar funnels

Email funnels

Video marketing funnels

Lead magnet funnels

Home page funnels

Why do marketing funnels matter?

Marketing funnels provide access to data, called a marketing funnel report, which lets you can see where you are losing customers.

What is an example of a marketing funnel?

Visited site > Signed up for a trial > Used product > Upgraded to paying customers How to use Google Analytics to create a funnel Sign in, then head to Admin > Goals > +New Goal > Choose a Goal to create a Google Analytics goal.

Source: neilpatel.com

Conclusion

We’ve covered just about everything you need to know about marketing funnels. Here’s a quick recap:

When someone on your website does something you want them to do (i.e., sign up, make a purchase, fill out a form, etc.), it is known as a conversion.

A funnel tracks the steps that lead up to that conversion. For example, e-commerce companies want people to purchase products on their website. Their funnel may have these steps: visited site > viewed product > placed product in cart > purchased.

A funnel report shows you where people are dropping off in the path to conversion so you can optimize your conversion path and drive revenue.

Google Analytics provides funnels as part of the free Google Analytics software. It’s a simple and free way to get started with marketing funnels.

Have you created a marketing funnel in Google Analytics? What did you learn?

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Lawyer SEO marketing:  How it works and how to make it work for you

Lawyer SEO marketing:  How it works and how to make it work for you

Lawyer SEO marketing:  What you need to know

First let’s start with what SEO is. 

At it’s most basically level, SEO or Search Engine Optimization is the process of formatting your business information online in a way that appeals to search engines.  By following best practices as laid out by search engines and working with their algorithms, your law firm or practice appears first in the organic results when someone types “divorce lawyer” or “accident attorney” into Google, Bing, or Yahoo(do people still use Yahoo?).  Organic results are anything results that weren’t bought or paid for and aren’t directly related to an ad or ad campaign.  Many consumers consider these more valuable and will bypass ad listings as they feel that organic results are more authentic.  For more information we have a get the idea video that gives an overview of the topic here:  or a more in-depth blog post here:

So why is SEO marketing important as a law firm? 

Digital Marketing Agency Charleston WV | Ideation Digital 222 Capitol St Suite 422, Charleston, WV 25301, USA +1 800-538-6950 https://ideation-digital.com/

SEO is what is referred to as search or intent marketing. That means that people only see your brand when they are intentionally searching for a company like yours.  if someone is seeking out a service like the one you offer, there is a high intent to purchase, so it is one of the best time to get in front of a prospect.  In other words if you utilize proper lawyer SEO marketing, a person who just got into an accident will see your practice first when they type “accident lawyer near me” into their cell phone while waiting for the police, or while waiting for a loved one to get treatment from the accident they just had, etc.  Being first isn’t the only thing that matters, but showing up in the first few results in Google or any other search engine will get you most of the clicks.  If you get the click, and your website is good you will get the call or the email, or at the very least be able to follow up with that prospect in a meaningful way.

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Is SEO marketing worth the investment? 

If you aren’t already convinced at the power of showing up first when someone is searching for your service, you can look at what your competitors are willing to pay to show up first with ads.  Major terms related to being an accident lawyer will set you back between $150-$250 per click…with 22,200 searches a month on average for “car accident lawyer” alone, you do the math on what showing up as the number one result organically is worth to your firm.  Here’s a hint:  it’s a lot.

Lawyer SEO Marketing:  Do it yourself or hire someone? 

There are parts of SEO you should 100 percent hire out.  We do SEO work for many of our clients and there are parts that we hire out because they just aren’t worth it.  This includes things like setting up directory listings(go try to get setup on yellow pages online and then tell me you want to do that 200 more times), on page SEO(setting up your website backend exactly the way the search engines want it), creating sitemaps, setting up your GMB(Google business listing), and internal and external link-building in general.  If you own a law firm, or any business for that matter, there is no way doing those tasks is a productive or profitable use of your time unless you are already an SEO expert.

Things you might consider doing yourself, but probably still shouldn’t, are items like creating content, doing keyword research, issuing online press releases, doing guest posting, etc. etc.  Even if you are amazing on camera, you probably still want to pay someone to transcribe your videos so they can be turned into blog posts, edit them, upload them onto youtube with the right keyword rich descriptions, etc. for example.  And it is probably a good idea for you to be involved in the keyword strategy process, but it’s unlikely that doing actual keyword research is a good use of your time.  Use your time for closing the clients your marketing efforts bring in, not on becoming a marketing expert, unless you just don’t like making money.

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The other major benefit of SEO marketing as a law firm is that once the foundation is set up, you can stay relatively uninvolved and simply reap the benefits.  Social media marketing, Facebook Ads, Youtube marketing, etc. are all great tools, but they require content and participation on your part to be effective.  This is particularly true in the legal sector where you have to be particularly conscious of your marketing messages and strategies.  SEO marketing is about consistency and continuing to build a stronger program on top of the foundation you have created.  It’s not as much about creativity, copywriting, and offers that require your ongoing attention.

How to get started with your law firm SEO marketing: 

As I mentioned before, this is really a place where you want to hire a professional, if you want a free consultation, contact us here, but I know there are always a few DIYer’s reading these posts so I’ll give you a solid overview of where to start even though I don’t recommend it.

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Set up your GMB Listing: 

The first place to start is your Google My Business listing. With a really well created GMB page it’s possible to rank organically even without a website, not likely, but possible.  Make sure you add as much information to your GMB listing as possible, give them what they ask for when it comes to images, descriptions, and business information.  One word of caution, make sure your business information is consistent across the internet.  Don’t use different phone extensions on your website than you do on Yelp or on your GMB page, same goes for the address you use.  if you are unsure which categories to select, look at your top competitors(the ones showing up at the top of search results for your industry, not the ones that keep beating you at softball) and copy their categories.  Make sure to use the category keywords in your description for some added power and congruency.  Search engines love congruency.

Structuring Your Website: 

The biggest things on legal websites that will hurt you in search engine results are slow website speed(despite what you want to believe, those fancy videos aren’t worth showing up on page 12 of Google I promise), lack of keyword related content, bad meta-data and/or schema, poor URL structure(hint: name your services pages after the keywords people are typing into Google), and a bad linking strategy(think not enough links to your website, or too many links from bad websites)  There are twenty other things to consider in your law firm website SEO but those are the biggies that will keep you out of the top search results.

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Get links to your website: 

This includes directories like yellow pages and yelp, social media pages, industry related directories and publications, guest blog posts, and even Youtube videos.  Next to congruency, search engines favorite thing is relevance.  Having your business listed consistently all over the internet with links back to your website makes you look relevant, at least to an algorithm.

That’s enough to keep you busy for a while if you are crazy enough to try and tackle all of your lawyer SEO marketing yourself. We will still talk to you about it, for free, if you want to talk to a professional first though(seriously, do it, it’s free).  Just click here to schedule a consultation.

So what SEO services do we offer?

Our done-for-you SEO services improve your search engine ranking, your online visibility, and the number of leads coming into your business.  We utilize only white-hat(officially acceptable) strategies that build long-term success for your business.  Our SEO processes are outlined below, and contact us any time to clarify terms or questions you might have.

SEO Services Outline

Each month we work on your campaign tasks according to our published SEO and Online Visibility strategy for the campaign. Our service is comprehensive and moves from technical SEO to on-page SEO to off-page SEO.

As tasks are started and completed you can follow along with the progress with real-time access to the project workbook. We monitor your keywords closely and provide a view key that you can access to see your rankings at a glance. Every asset or deliverable that we create comes with a complete report and 100% access.

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Month 1 SEO Process Overview

Set Up Keyword Tracking and Campaign Reporting

We track up to 5 main keywords and 25 Longtail and Buyer Intent Variations every month. You’ll get a private view key so you can log in anytime and see the site rankings.

We track the overall progress of our monthly campaign through Google Sheets. We use a dedicated Drive folder to store all of the monthly deliverables and reports and creatives. You will have shared access to all campaign files and reports. And as each month comes to an end we will send you a monthly summary of your campaign at a glance.

Site Health Check and Technical Audit

We check for 404 errors, proper robots.txt, and XML sitemaps. We look at any 301, 302, and canonicalization issues. And finally, we do a broken link check.

Anchor Text and Semantic Audits

In order to create the best link building strategy, we first need to analyze the existing anchor text of the website. We compare the existing anchor text against the top competitor’s anchor text.

Next, we run a Competitor Analysis on your target pages and prepare an action plan on those pages.

Competitor Analysis

We look at the top ranking competitor for the keyword to get an insight into what Google Search is preferring to rank for that search term. We look at links, anchor text, semantic phrases, brand mentions and profiles, social media activity, and any paid promotion activities. Once we have a holistic view of what the number 1 competitor is doing we are equipped to begin our own optimization efforts.

Site-Level Optimization

This is the technical SEO and best practice site settings. Briefly, these tasks include Robots.txt File Update, Connect Google Search Console, Google Site Verification, install SEOPress Pro, No Index Author Archives, Sub Archives, and Tags, Submit Updated XML Site Map, and use Data Highlighter.

Page-Level Optimization

We perform advanced on-page optimization beginning in month 2 based on the action plans developed during month 1. Tasks include Optimizing Title Tags, Metas, H1 and H2 Tags, Image Alt Text, Inner Linking Structure and Anchor Text, Outbound Link Structure and Anchor Text, Create and Validate Organizational Schema Script and Implement our TF-IDF Action Plan on one main targeted page.

Social Essential Optimization

We optimize the brand’s top 15 social and brand profiles and create any that are missing. Optimization includes ensuring correct business details, adding a website link, keyword optimized descriptions and tags, uploading logos, photos, and videos, and interlinking existing accounts.

Write and Syndicate a Premium Press Release

This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Datafeatures services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.

Real Social Signals Drip

Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.

5 Niche Link Placements

Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

Authority Niche Placements
for mid and elite level campaigns

Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Month 2″ tab_id=”month-2″][vc_column_text]

Month 2 SEO Process Overview

Social Fortress Optimization

In month 2 we continue creating and optimizing the brand’s social profiles including 25+ more must have accounts for your digital brand. Optimization methods are completed just like in month 1.

Social Power-Ups

We create 4 hub profiles for the brand and use those to interlink the created social accounts together. This results in a powerful branded network that we promote using tier 2 link building methods.

Essential Business Citations

Top 42 Business Directories that every business should be listed in, includes all of the top national sites, including Yelp, 2 Find Local, Angie’s List, City Insider, and Chamber of Commerce. These listings are equally important for national and eCom sites as they are for local.

Real Social Signals Drip

Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.

5 Niche Link Placements

Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

Authority Niche Placements
mid and elite level campaigns

Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Month 3″ tab_id=”month-3″][vc_column_text]

Month 3 SEO Process Overview

Optimized Blog Post

We start month 3 with another high-quality 500-word blog post, thoroughly optimized to target longtail and buyer intent keywords. We submit the post for approval by you before posting. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand’s Facebook (If granted access), Twitter and Google+ profiles.

Deep Linkbuilding

We use the optimized blog post as the target for additional link building, to help funnel link equity to our targeted pages. This promoted blog post strategy helps to capture even more keywords and traffic because the posts will often rank for longtail keywords while serving as a gateway for our link equity.

Branded Link Building

We continue building brand links to help diversify anchor text and gain links from high authority sites safely. We build about 40 branded links this month spread across 4 target pages of the website on platforms such as web 2.0’s, social sharing sites, media sharing sites, industry directories, and online community profiles.

Real Social Signals Drip

Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.

5 Niche Link Placements

Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

Authority Niche Placements
mid and elite level campaigns

Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Month 4″ tab_id=”month-4″][vc_column_text]

Month 4 SEO Process Overview

Optimized Blog Post

We start month 3 with another high-quality 500-word blog post, thoroughly optimized to target longtail and buyer intent keywords. We submit the post for approval by you before posting. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand’s Facebook (If granted access), Twitter and Google+ profiles.

Deep Link Building

We use the optimized blog post as the target for additional link building, to help funnel link equity to our targeted pages. This promoted blog post strategy helps to capture even more keywords and traffic because the posts will often rank for longtail keywords while serving as a gateway for our link equity.

Write and Syndicate a Premium Press Release

This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Datafeatures services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN-TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.

Real Social Signals Drip

Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.

5 Niche Link Placements

Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

Authority Niche Placements
for mid and elite level campaigns

Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.

Month 5 SEO Process Overview

Google Site Microsite

We create a custom Google Site’s Site with optimized embeds, media, and interlinked to a network of other relevant Google properties. These Google sites are effectively used to push rankings to other brand properties such as the website, a My Map, or an important industry listing or citation.

Branded Link Building

We continue building brand links this month to help diversify anchor text and gain links from high authority sites safely. We build about 40 branded links this month spread across 4 target pages of the website on platforms such as web 2.0’s, social sharing sites, media sharing sites, industry directories, and online community profiles.

Google Network Link Building

This strategy expands upon the Google Site created above and includes an interlinked network of Google assets that are publicly indexable and can be used for brand mentions and keyword relevancy including 12+ Interlinked Public Google Drive Properties that funnel SEO value back to the optimized Google Site.

Tier 2 Google Network Links

We promote the entire Google Microsite Network with quality tier 2 links designed to safely boost the Google properties while funneling additional relevance and equity to our target pages.

5 Niche Link Placements

Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

Authority Niche Placements
for mid and elite level campaigns

Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.

Month 6 SEO Process Overview

Blog Post

We start month 6 with a quality 500-word blog post, thoroughly optimized to target longtail and buyer intent keywords. We submit the post for approval before posting to the blog. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand’s Facebook (If granted access), Twitter and Google+ profiles.

Deep Linkbuilding

We use the optimized blog post as the target for additional link building, to help funnel link equity to our targeted pages. This promoted blog post strategy helps to capture even more keywords and traffic because the posts will often rank for longtail keywords while serving as a gateway for our link equity.

Page-Level Optimization (2nd Round)

We perform advanced on-page optimization beginning in month 2 based on the action plans developed during month 1. Tasks include Optimizing Title Tags, Metas, H1 and H2 Tags, Image Alt Text, Inner Linking Structure and Anchor Text, Outbound Link Structure and Anchor Text, Create and Validate Organizational Schema Script and Implement our TF-IDF Action Plan on one main targeted page.

Real Social Signals Drip

Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.

5 Niche Link Placements

Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

Authority Niche Placements
for mid and elite level campaigns

Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.

Month 7+ SEO Process Overview

Alternate Between: Premium Press Release, Blog Posts and Brand Link Building

Month 7 starts with a Premium Press Release, and then each month after that we alternate the services between 3 options. Press Releases and Brand Links ensure that we continue some link velocity using branded anchors to pillow and diversify our contextual posting and authority placements if ordered. And our blog post helps continue to capture long-tail keywords, internal linking opportunities, and adds to the site’s total number of indexed pages.

Blog Post

Month 7 features another quality 500-word blog post, thoroughly optimized to target longtail and buyer intent keywords. We submit the post for approval before posting to the blog. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand’s Facebook (If granted access), Twitter and Google+ profiles.

Deep Linkbuilding

We use the optimized blog post as the target for additional link building, to help funnel link equity to our targeted pages. This promoted blog post strategy helps to capture even more keywords and traffic because the posts will often rank for longtail keywords while serving as a gateway for our link equity.

Real Social Signals Drip

Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.

5 Niche Link Placements

Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.

Index Links

Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.

Authority Niche Placements
for mid and elite level campaigns

Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.

Outside of that, here are some tools to help you figure out where your SEO stands now, and where you should put your resources first:

SEMrush.com:  keyword research, competitive research, and ranking tracking all in one place.  The free version gives you some decent data it you just want to see where you stand.

GTmetrix.com:  site speed analyzer that will show you how your site is performing, and what do change if the performance is poor.

Google webmaster tools:  All the tools google thinks you need to figure out how your website is performing, this speed analyzer will be particularly useful on this endeavor:  https://developers.google.com/speed/pagespeed/insights/

Those are just enough tools to make you dangerous, if you want more, get our comprehensive recommended tool list for online marketing here:

As always if you have any questions, just reach out, now go grow your practice!

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Digital Marketing Agency Charleston WV | Ideation Digital 222 Capitol St Suite 422, Charleston, WV 25301, USA +1 800-538-6950 https://ideation-digital.com/

How to Make Youtube your Social Media Marketing Tool

HOW TO MAKE YOUTUBE YOUR SOCIAL MEDIA MARKETING TOOL

Digital Marketing Agency Charleston WV | Ideation Digital 222 Capitol St Suite 422, Charleston, WV 25301, USA +1 800-538-6950 https://ideation-digital.com/

How to make Youtube the best social media marketing tool for your business

The basics of making Youtube your social media marketing tool

Unless you’ve been living under a rock, you already know that Youtube is a social media channel/search engine for sharing video content.  That means you need to be ready to produce video if you want to utilize it.  If you aren’t ok with that, you need to find someone to produce videos for you,or just do it anyway.  Before you start shrinking into the shadows at the thought of being on video, realize that not all videos have to be close-ups of you or even have you in them at all.  For many businesses, the ideal videos range from testimonial videos from customers, to how-to videos showing your computer screen the whole time, or slideshow videos that showcase your best products or talents.  The best way to get started if you aren’t used to making videos?  Just get started. We have a whole series of videos called “Get the Idea” that were recorded in mass while working abroad, using construction paper as a green screen background.  No joke I used the drawer on my hotel nightstand to hold the microphone.  You don’t need production quality video to get started making Youtube a powerful marketing tool for your business.  Here’s what you do need:

Only have a minute?  You can Get the Idea of How to Make Youtube your Social Media Marketing Tool with our Get the Idea video HERE.

Understand that Youtube is a search engine

One mistake that many businesses make when starting out marketing through Youtube is that they forget that Youtube is the number one search engine in the world.  It is also owned by the number two search engine in the world, Google.  That means it’s not just about putting up entertaining videos, it’s about helping the search engines understand what those videos are about so they can put them in front of the right people.  In this case, the right people are people who will use your business services.  This means when you put up a video, the description is important, the tags are important, adding links to your website and other social media channels is important.

That also means like other search engines and social media networks the algorithm is judging the quality of your content.  If people aren’t watching more than a few seconds of your videos, if nobody is liking them or sharing them, and if nobody is subscribing to your channel, you will get moved to the back of the line.  That’s where nobody sees your business.  You don’t want that.  Create engaging content, give it a keyword rich description, and share it with the world every chance you get, and Youtube will reward you as a very effective marketing tool for your business.

Finally, this means that creating quality content on YouTube the right way, can help everything from your SEO to your reputation management online.  Paired with the right Google My Business category and listing, YouTube can be a very powerful tool to make sure that you control what people see first when searching for your business online.  One of the other reasons YouTube should your social media marketing tool of choice.

Contact us for a consultation

Have a plan for creating content

Of course, you are going to make 20 videos a day, every day, rain or shine, just like everybody else does…right?  If you don’t have a content creation plan when you are using social media networks as marketing tools, you have a plan to fail.  Social media networks are supposed to be social.  That means you need to regularly engage with your customers, leads, and even critics on them if you want to be successful.  Starting a Youtube channel, adding three videos, and then never coming back is the equivalent of leaving the closed sign-up and the lights off at your business 24 hours a day.  If someone finds your business on a social media network and it hasn’t been active in years, at best they will assume you aren’t relevant, at worst they will think you are out of business or lazy.  Everyone has a phone that can make videos these days, there’s no excuse for not making regular content, but I promise if you don’t have a plan, you will manage to find excuses.  Create a plan you can stick to, or someone you delegate it to can stick to and then do it.  Even if the content isn’t good (our Get the Idea videos are sometimes downright awful), you will get better just by doing it regularly, I promise.

READY TO TAKE YOUR ONLINE MARKETING TO THE NEXT LEVEL?  SCHEDULE A FREE CONSULTATION HERE

Have a plan for sharing your content

There isn’t a lot of point to making content nobody will ever see.  It always amazes me when I see people posting daily, or paying someone else to post daily to a social media channel that gets literally zero engagement.  While it’s important to keep an active presence online, it’s more important to keep an engaging presence online.  In the beginning, that means annoying your friends and family, existing clients and customers, and other people in your industry to get their support.  As your content gets better, your following gets bigger, and the search engines start to notice you more, you can be less annoying.  The other side to this is that if nobody sees your content, you don’t get feedback.  Yes, for some of you that sounds great, but it’s not productive.  Feedback is what makes your business and your marketing improve and grow.  Get out in front of the world!

Contact us for a consultation

Re-Purpose all of your YouTube content

The really great thing about videos is that they are easy to repurpose.  A ten-minute video can easily be turned into 5 two minute videos highlighting specific topics, one long and two short blog posts, several gifs, a short podcast, a new cover video for your Facebook page, 10 Instagram and Twitter videos, and a ten minute Facebook video.  Do not share your YouTube videos on Facebook, upload them directly.  Facebook and Google are the big dogs in this arena, and they fight like it.  Sharing content from YouTube on Facebook is a really great way to see your Facebook page tank.  Take advantage of the transcription tool on Youtube to convert your video to written content.  From there you can easily edit it into those blog posts and long Facebook posts.  Back to the whole search engine thing, if you want to show up number one in Google for basket weaving, posting your basket weaving video to Youtube, then sharing it in your blog post about basket weaving on your website that links to your social media pages with a lot of posts about basket weaving, is a really good start.  Re-purposing your content makes that much easier and more efficient.

Remember that your YouTube videos don’t have to be amazing, but they can’t suck

Amateur looking videos go together with social media like peanut butter and jelly.  Here are some things that will move you from amateur to annoying really fast though:

  1.  Bad sound:  like nails on a chalkboard or loud chewers, bad sound on a video is one of the most annoying things to many people.  It’s also one of the fastest ways to lose your audience.  Invest in a decent portable microphone, talk into it, and stay out of the wind.  The video from your phone will be just fine, the sound from its’ microphone will not.
  2. Bad lighting:  People want to be able to see what’s going on.  Low lighting, poor lighting, or obtrusive shadows will drive people crazy and make them quickly give up on your content.  Get a basic lighting kit, Amazon has tons of them, or use natural light from big windows or being outdoors on sunny days.
  3. Bad angles:  Nobody wants to see up your nose or only see one side of your face.  Just like selfies, don’t shoot video from underneath and try to center yourself in the video.  It’s ok to be slightly off to one side if you have something else to get in the shot, but if you are the focus, keep yourself the focus.
  4. Self-Serving topics.  You wouldn’t sign up for a TV station that was all commercials, so don’t ask your customers and fans to.  Social media videos should provide value, education, or entertainment.  They should not be all about how to buy your products and how great they are or your most recent sale.  Stay social, not salesy.
  5. Being fake:  people go to social media networks to get to know other people.  Unless you are a great actor, your acting will show through in your video.  Be real, connect like you would with real people, and you will be rewarded.  That also means mistakes are ok and sometimes even endearing, so go with them.  Nobody expects or wants you to be an actor on social media.

Have a plan for paid advertising online

YouTube advertising is connected to the Google network, so you have a lot of power in that platform.  If you create your content strategy correctly, your videos on YouTube will help you identify your best potential customers.  Use that knowledge to follow up with them in a meaningful way with paid advertising.  That doesn’t mean follow them around with the same annoying product image EVERYWHERE they go, nobody likes that.  But if someone watched your basket weaving basics video, following up with them for an ad for you online intermediate basket weaving e-course, or downloadable suppliers list, or anything that will further your relationship with them and bring them closer to becoming a customer is just common sense.  There is still nowhere you can put your advertising dollars that will be the ROI of online marketing when done correctly, remember that.  Don’t believe anyone that says the Google, YouTube, or Facebook ads don’t work.

The Wrap Up

We could go on for hours about How to Make Youtube your Social Media Marketing Tool of choice, but hopefully, now you have some solid strategies in place to make it a powerful tool for your business.  As always if you have questions email us with them, or visit our knowledge center for more free tutorials, videos, and blogs on marketing and business success.

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Facebook Advertising – Get The Idea

Facebook Advertising – Get The Idea

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Drop shipping Success

Drop shipping Success

5 Steps to Dropshipping Success

What is Dropshipping?

Dropshipping has become both more popular and more challenging than ever.  At it’s simplest form, dropshipping is essentially creating yourself a sales position online.  You find a company that is willing to let you tie directly into their fulfilment system, and allow people to order their products directly from your website.  In exchange, you are given a fixed fee or percentage for each sale you produce for the company actually fulfilling the order.  The main challenges with dropshipping lie in the ever-increasing competition, and the low profit margins in creating sales.  You can’t beat Amazon on product offerings or fulfilment so putting up a massive online mall doesn’t cut it like it did ten years ago.  And even if you specialize it can be challenging.

Although there are some more involved strategies to finding success in dropshipping like finding your own fulfilment centers to increase profit margins, white-labelling products to increase perceived value, and creating authority for yourself and your brand in a given niche, here are some simple tactics that can make any dropshipping site more effective.

 

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Master advertising, particularly Facebook Ads

There are several advertising options available for drop-shippers but in most cases organic content and Facebook ads are going to be your most effective. The issue with both of these mediums is that event though they are a virtual requirement in the drop-shipping world today, they are also complex and constantly evolving marketing platforms that take a lot of expertise to be successful with.  Take the time to really master content creation and the FB ads platform, or hire a professional to guide you through the processes.  Then be prepared to spend some money on testing out your ideas.  Even the most effective FB ads strategies need to be tested with some actual ads to hone them into profit machines for your business.

Also, be prepared for the fact that modern online advertising platforms are more dependent on data than creativity.  The power and the profit are in the data you get in the form of behavior based analytics and contact information.  If you are not prepared to be analytical with your marketing and your marketing dollars, find someone who is.  Financial analysts, accountants, and really anyone in your life who is data-driven will be an asset to you if you are a DIY’er, but also consider investing in professional help.  The rules on these platforms change almost daily so having someone who is immersed in them AND data-driven will turn your advertising spend into advertising profits. (yes we know this sounds self-serving, and yes it’s still true)

With the right data and the right understanding of benchmarks and profitability, you can both outsmart and outwork your competition with online marketing.  You can also guarantee that you aren’t selling products at a loss. (you’d be surprised how many businesses do this without realizing it, don’t be one, know your numbers.)

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Learn from people smarter than you

Learning from others will shorten the learning curve for you and exponentially increase your chances of success in dropshipping. It will also expose you to many strategies that you can implement and improve upon for your business, that way when FB kills your current strategy, you don’t lose your whole business. Join 10 Facebook groups related to dropshipping, Facebook marketing, and content creation and get active in them.  Also, Youtube is your friend, and check out our learning center to steal a lot of the tools and strategies we use every day for our clients.

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Also, use these groups and experts to create a peer network for yourself.  Having a network of other people in your industry is as valuable as your customer list when you face challenges, need inspiration, or just need someone to vent to that understands what the heck you are talking about when your CPM goes to crap and your conversions go out the window.

Do the research and find reliable suppliers

Do yourself a favor early on and ensure that you’re working with reliable vendors that can scale to your needs and won’t create a customer service nightmare for you. This means that 𝐲𝐨𝐮𝐫 𝐬𝐮𝐩𝐩𝐥𝐢𝐞𝐫 𝐧𝐞𝐞𝐝𝐬 𝐭𝐨 𝐛𝐞 𝐬𝐨𝐮𝐫𝐜𝐢𝐧𝐠 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐢𝐧 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧 𝐭𝐨 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 𝐭𝐡𝐞𝐦 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝟗𝟗% 𝐨𝐟 𝐭𝐡𝐞 𝐭𝐢𝐦𝐞…I can’t tell you how important this is.  This also means that you should constantly be looking for more reliable suppliers with new and better products and systems.  If your business is 100% reliant on one supplier, guess what happens if that supplier goes to crap, goes out of business, or becomes unable to supply your customers anymore…

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If using Ali Express, ensure that your products have at least 4.8 star reviews. Anything less and you can bet that the quality isn’t high or consistent enough to keep your customers happy. I highly recommend working with Ali Express suppliers that have been around for a minimum of 2 years or longer. Anything less and you will have reliability issues when you scale(i.e. grow your business so big it takes over Amazon, or at least grow your business big enough that supplier needs to be able to keep up).

Understand the importance of your hook and your offer

First, make sure your offer(product) is something good that people want.  You can’t successfully market a crap product that nobody wants no matter how much of a genius you are.  Then figure out who your ideal buyer is by creating your customer avatar(more on that here).  Knowing who you’re marketing to is essential. 𝐊𝐧𝐨𝐰𝐢𝐧𝐠 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐥𝐢𝐤𝐞𝐬 𝐭𝐨 𝐛𝐞 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡𝐞𝐝 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞𝐬 𝐰𝐢𝐥𝐥 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐚d copy that kills, and ad copy that kills your business.

If your messaging sounds like a college kid wrote it for a college kid, it won’t resonate with the target audience for your Rolex Watches.  And once you figure out that nobody wants your “Rale-ex” watches, you’ll realize you have nobody to write ads for, so you might as well just not try.

Develop exceptional customer service

If you’re drop shipping from overseas like most people are, between 30-50% of customers will email you or message you regarding some detail of their order. Things like; order tracking, returns, exchanges, poor quality and long shipping time concerns will be coming regularly, be prepared for that.

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To many people, dropshipping is synonymous with poor quality items, long shipping times, and getting ripped off.  Because of this the post-order regret and stress will frequently be higher than other types of purchases, and you need to be well prepared to calm that concern and get that customer back to the excited state they were in when they hit the order button.

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Use customer service as a way to differentiate your site and your brand from all the other dropshippers out there, and remember that no response is a response, so don’t ignore your customers(more on that here)

You also need to have a plan in place to deal with customer service issues out of your control.  They are seeing your brand and your site, the fact that someone else is doing all of the legwork doesn’t matter to your customer when they gave YOU their money.

Dropshipping is not a get rich quick miracle business model that it once was and frequently is still marketed as so think carefully before getting into this business because it needs to be run like a business, not a hobby.  But like any other business, if you are going to start, there is no better day than today, find a product or two you can sell at will, and build the rest of your business off of those products.

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