Digital Marketing Agency Charleston WV | Ideation Digital 222 Capitol St Suite 422, Charleston, WV 25301, USA +1 800-538-6950 https://ideation-digital.com/

Marketing Agency Update

Marketing Agency Update

Digital Marketing Agency Charleston WV | Ideation Digital 222 Capitol St Suite 422, Charleston, WV 25301, USA +1 800-538-6950 https://ideation-digital.com/

Social Media and Digital Marketing Updates

Social Media Marketing, Online Marketing, and Digital Marketing never stop evolving, here are the big changes you need to know about this week:

Digital Marketing Agency Charleston WV | Ideation Digital 222 Capitol St Suite 422, Charleston, WV 25301, USA +1 800-538-6950 https://ideation-digital.com/

Facebook marketing and advertising updates:

We’ve seen a lot of issues with group post reach, it’s very glitchy and inconsistent at the moment so keep an eye on the reach of important messages in your Facebook Groups.

BOF(Bottom of Funnel) type ads are stalling and failing to feed out consistently – could be an update, could be yet another fundamental change to the platform so keep an eye on your deeper retargeting ads.  Switch to impressions for 48 hours then play with manual bidding to test if it’s an auction issue or a platform issue.  Also look at updating your custom and retargeting audiences, many of them aren’t functioning properly after the recent category eliminations in the FB ads platform.

New “check setup button”:  This allows you to easily edit and manage ads and ad sets, and replaces some of the features that were lost in the change from power editor

Facebook Rolls out new “Brand Collabs Manager” tool to streamline influencer marketing efforts on Facebook.  As Facebook continues to try to make marketing both more transparent and easier, this tool will begin to make collaborating with influencers on your marketing efforts simpler and more effective.

Facebook rolls out “stories highlights” as a way to re-use your facebook stores content allowing you to showcase your best stories on your profile indefinitely.

Facebook adds functionality to events pages allowing the addition of a free or paid designation on the event as well as a breakdown of important schedule highlights within the event.

Facebook adds new authorization process for managers of pages with large potential reach requiring additional verification and two part authentication.

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Twitter Marketing And Advertising Updates:

Twitter introduces new API restrictions which may affect the way some of your Twitter apps are able to operate. Tweetbot announced the end of certain functionality this week in response until alternative solutions become available.  This move seems to primarily be limiting the power of outside apps and services to provide services that overlap Twitter’s own offerings

Twitter CEO Jack Dorsey announces that they are considering changes to the app to reduce mis-information and “echo chambers” and identify bot accounts pretending to be human users.

LinkedIN Marketing and Advertising Updates:

TechCrunch announced that LinkedIn is close to relaunching it’s LinkedIn groups platform with a range of new features focused on making that platform a great option again.

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Pinterest Marketing and Advertising Updates:

Pinterest quietly rolls out algorithm update which improves Pin recommendations and increases engagement for users

Instagram Marketing and Advertising Updates:

Instagram adds poll features to DM allowing you to privately poll friends and followers in smaller groups.

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Benefits of Social Media

Social Media Tips-Getting Started on LinkedIn

Social Media Tips-Getting Started on LinkedIn

In our experience we find the average person relates to LinkedIn a lot like they do to Twitter, in they know it has value, they just don’t know what it is or how to get started effectively.  In some ways Twitter and LinkedIn have similarities, targeted connections are easier than some other platforms, you can see who your competition is connected to or following in many cases, and you can group and be grouped into categories by people looking to follow specific interests they associate you with.

The main benefit of LinkedIn over twitter is the quality of its membership base.

The average income of a person on LinkedIn is now over $100,000, where many influential tweeters have very little influence in the business world or any world outside of twitter.  Here is a brief video explaining the basics of LinkedIn for those of you looking for a (less than) 2 minute introduction:

The bottom line:

If you are a professional looking to connect with influencers, or you have a high value product or service you are looking to sell, you need to be on LinkedIn.

Here is a brief checklist for getting a basic profile setup on LinkedIn:

  • Turn off Broadcast Activity: you don’t want to annoy everyone by showing them all 70 profile pictures you go through before you find the one you are happy enough  with to leave it for now.
  • Make your activity feed visible: this way the people that do want to see what you are doing are able to.
  • Adjust anonymity appropriately: we generally recommend letting people see when you visit their profile, even if it’s your competition, but you know what’s best, especially if you won’t be able to resist checking up on old flames or nosy neighbors.
  • Decide who can see your connections:  Just like you can follow your competition, they can follow you, and see who you are interacting with.  Just remember, if you block someone from seeing who you are connected with, they will probably turn around and do the same, sometimes it’s better to just lay your cards on the table.
  • Add all of your email addresses:  This way your employer from 15 years ago (when you were still using AOL) can still find you when he needs a consultant, or so Aunt Hilda can connect with you with her new profile, ok maybe you can leave off the email that you created just for her cat pictures…
  • Add a profile picture:  Not a bathroom selfie, or a vacation picture no matter how impressive you think your chugging four margaritas at once in Cabo was.  Try to avoid any picture that isn’t just you, looking relatively clean and professional.  If you are in a laid-back industry like say marketing, you don’t have to go full suit and fresh haircut, but bed-head and your Starbucks cup can stay out of the picture.

Now you have addressed the basic points you need to in order to get started and look (relatively) professional on LinkedIn.  Go connect!

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Liked this post? Read our next post: Social Media Marketing Tips – 5 Steps To Turning Events Into Social Media Gold

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Advertising Campaign · Email Campaign · Marketing Consultant · Online Publications · Search Engine Marketing (SEM) · Search Engine Optimization (SEO) · Social Media Brand Monitoring · Video Marketing · Web Design · Web Development

Copyright © 2020 Ideation Digital · 222 Capitol St Suite 422, Charleston, WV 25301, USA · Privacy Policy