Digital Marketing Agency Charleston WV | Ideation Digital 222 Capitol St Suite 422, Charleston, WV 25301, USA +1 800-538-6950 https://ideation-digital.com/

Marketing Agency Update

Marketing Agency Update

Digital Marketing Agency Charleston WV | Ideation Digital 222 Capitol St Suite 422, Charleston, WV 25301, USA +1 800-538-6950 https://ideation-digital.com/

Social Media and Digital Marketing Updates

Social Media Marketing, Online Marketing, and Digital Marketing never stop evolving, here are the big changes you need to know about this week:

Digital Marketing Agency Charleston WV | Ideation Digital 222 Capitol St Suite 422, Charleston, WV 25301, USA +1 800-538-6950 https://ideation-digital.com/

Facebook marketing and advertising updates:

We’ve seen a lot of issues with group post reach, it’s very glitchy and inconsistent at the moment so keep an eye on the reach of important messages in your Facebook Groups.

BOF(Bottom of Funnel) type ads are stalling and failing to feed out consistently – could be an update, could be yet another fundamental change to the platform so keep an eye on your deeper retargeting ads.  Switch to impressions for 48 hours then play with manual bidding to test if it’s an auction issue or a platform issue.  Also look at updating your custom and retargeting audiences, many of them aren’t functioning properly after the recent category eliminations in the FB ads platform.

New “check setup button”:  This allows you to easily edit and manage ads and ad sets, and replaces some of the features that were lost in the change from power editor

Facebook Rolls out new “Brand Collabs Manager” tool to streamline influencer marketing efforts on Facebook.  As Facebook continues to try to make marketing both more transparent and easier, this tool will begin to make collaborating with influencers on your marketing efforts simpler and more effective.

Facebook rolls out “stories highlights” as a way to re-use your facebook stores content allowing you to showcase your best stories on your profile indefinitely.

Facebook adds functionality to events pages allowing the addition of a free or paid designation on the event as well as a breakdown of important schedule highlights within the event.

Facebook adds new authorization process for managers of pages with large potential reach requiring additional verification and two part authentication.

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Twitter Marketing And Advertising Updates:

Twitter introduces new API restrictions which may affect the way some of your Twitter apps are able to operate. Tweetbot announced the end of certain functionality this week in response until alternative solutions become available.  This move seems to primarily be limiting the power of outside apps and services to provide services that overlap Twitter’s own offerings

Twitter CEO Jack Dorsey announces that they are considering changes to the app to reduce mis-information and “echo chambers” and identify bot accounts pretending to be human users.

LinkedIN Marketing and Advertising Updates:

TechCrunch announced that LinkedIn is close to relaunching it’s LinkedIn groups platform with a range of new features focused on making that platform a great option again.

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Pinterest Marketing and Advertising Updates:

Pinterest quietly rolls out algorithm update which improves Pin recommendations and increases engagement for users

Instagram Marketing and Advertising Updates:

Instagram adds poll features to DM allowing you to privately poll friends and followers in smaller groups.

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Social Media Marketing Tips-5 Steps to turning events into social media gold

Social Media Marketing Tips-5 Steps to turning events into social media gold

Ideation Digital Marketing and Advertising Agency 222 Capitol St, Charleston, WV 25301 https://ideation-digital.com/

As Social Media Strategists, when we were present at a grand opening event yesterday and watching all the effort put into a traditional marketing and media blitz, we were thinking the whole time about how many opportunities to create social media content there are for a business in an average day.  With content being king in social media, and so many companies straining to come up with regular quality content, we decided to come up with a list of all the ways the grand opening could have been used in a social media campaign to further the company message and build on the TV, Radio, Newspaper, etc. exposure that the PR firm had setup as part of an exceptional traditional media blitz for the event.  While I’m sure we didn’t catch every opportunity, this list gives you a good idea of how many times a day you probably miss an opportunity to promote your business through social media just by not documenting what you are already doing and utilizing it in your social media marketing program.

Here are some tips on how to take advantage of a grand opening and/or a lunch and learn session, and end up with tons of usable social media  content for the day of the event and many future marketing efforts.

  1. Live tweet/Instagram set-up pictures and notes:  not only does this create value for people who had to miss your event, it also helps people relate to your company and employees on a personal level, and creates added value for anyone looking to hold a similar event as they get to learn through your experience.  #ProTip: there are many photo editing apps you can add to your smartphone to turn an average picture into an exceptional picture on the fly for immediate publication to social media.  You can also use these same pictures later for a Facebook, website, LinkedIn, Google+ post, etc. Get in the habit of recording even mundane events, if reality tv has taught us nothing, it’s that snapshots of real life are popular no matter how boring they seem to you.
  2. Live tweet/Instagram pictures of important moments:  This event brought photo-ops with important businessmen, politicians, and press, all with a backdrop of the  brand, creating excellent brand recognition pictures and moments that are easy to share.  Similarly to the setup pictures, these can also be used later for websites, Facebook pages, or any social media posts that would benefit from social proof or a personal note.
  3. Use the opportunity of a public event to get site, staff, and team pictures:  If you are in a business that operates remotely or has multiple locations, never miss an opportunity to get some pictures of a client’s office, the client themselves if they will allow it, or of your other locations and their employees.  These are great to have on hand for future posting and will save you time and expense on stock photos or sending a photographer out to get pictures later when you need them, and eventually you will.
  4. Have your lunch and learn/Q&A video broken down into short informative videos useable for websites and social media content:  Posts like: Top ten ways to save money with “our brand”, or top 5 reasons to switch to “our brand” would do very well from an internet marketing standpoint, and the lunch and learn, which was recorded, provided a perfect way to create this content.  It’s no secret that video is becoming dominant in the world of social media, so take advantage of any opportunity you can to get some quality video that you can use in the future, or upload to YouTube right now.
  5. Get customer and employee testimonials on video: An event like this brings together customers, prospective customers, salespeople, and key employees.  There is no better time to get 30 seconds of a customer review, customer impressions after their questions have been answered, or to have key employees introduce themselves or answer common questions on video while you already have a videographer on hand.   Store the footage away for your website, facebook page, PPC campaigns, etc.or even possible video tutorial programs that could create additional revenue depending on your industry.

Keep these real world examples in mind the next time your company holds an event, and reap the rewards for many years to come.

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Liked this post? Read our next post: Social Media Marketing Tips – Measuring ROI With Social Media Marketing

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Benefits of Social Media

Social Media Tips-Getting Started on LinkedIn

Social Media Tips-Getting Started on LinkedIn

In our experience we find the average person relates to LinkedIn a lot like they do to Twitter, in they know it has value, they just don’t know what it is or how to get started effectively.  In some ways Twitter and LinkedIn have similarities, targeted connections are easier than some other platforms, you can see who your competition is connected to or following in many cases, and you can group and be grouped into categories by people looking to follow specific interests they associate you with.

The main benefit of LinkedIn over twitter is the quality of its membership base.

The average income of a person on LinkedIn is now over $100,000, where many influential tweeters have very little influence in the business world or any world outside of twitter.  Here is a brief video explaining the basics of LinkedIn for those of you looking for a (less than) 2 minute introduction:

The bottom line:

If you are a professional looking to connect with influencers, or you have a high value product or service you are looking to sell, you need to be on LinkedIn.

Here is a brief checklist for getting a basic profile setup on LinkedIn:

  • Turn off Broadcast Activity: you don’t want to annoy everyone by showing them all 70 profile pictures you go through before you find the one you are happy enough  with to leave it for now.
  • Make your activity feed visible: this way the people that do want to see what you are doing are able to.
  • Adjust anonymity appropriately: we generally recommend letting people see when you visit their profile, even if it’s your competition, but you know what’s best, especially if you won’t be able to resist checking up on old flames or nosy neighbors.
  • Decide who can see your connections:  Just like you can follow your competition, they can follow you, and see who you are interacting with.  Just remember, if you block someone from seeing who you are connected with, they will probably turn around and do the same, sometimes it’s better to just lay your cards on the table.
  • Add all of your email addresses:  This way your employer from 15 years ago (when you were still using AOL) can still find you when he needs a consultant, or so Aunt Hilda can connect with you with her new profile, ok maybe you can leave off the email that you created just for her cat pictures…
  • Add a profile picture:  Not a bathroom selfie, or a vacation picture no matter how impressive you think your chugging four margaritas at once in Cabo was.  Try to avoid any picture that isn’t just you, looking relatively clean and professional.  If you are in a laid-back industry like say marketing, you don’t have to go full suit and fresh haircut, but bed-head and your Starbucks cup can stay out of the picture.

Now you have addressed the basic points you need to in order to get started and look (relatively) professional on LinkedIn.  Go connect!

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Social Media Tips-Before you buy your domain

Social Media Tips-Before you buy your domain

Five Day Solution | Social Media Marketing

Social Media Strategy and Integrated Marketing can be challenging, and seeing a return on your investment, even if it’s just your time, can be even more challenging. With ever changing rules and algorithms across so many different social media sites, there is an overwhelming amount of information to keep up with on your own. If you are brave enough to attempt to manage your social media marketing on your own, you need to start with an effective website, and coincidentally enough, this is where we see most people and businesses make their biggest mistakes.

Without a doubt, the number one problem we see when helping business owners with their social media strategy is that they failed to do some important planning and research before getting started.

And we mean before doing anything, don’t even buy your domain or URL before this stage, even if you think it’s obvious what it should be. Now, you might have thought your website developer had you covered, but this is a lot like hiring a graphic designer to manage your entire ad campaign. Six months down the road you have these beautiful ads, but nobody is seeing them, because he is a graphic designer, not a specialist in ad placement or getting press exposure, or optimizing your keywords.

If you are planning a new website for your business, or already have one, but are starting to wonder why you paid a lot of money for no visible results, read on. Starting from the beginning, let’s start with how to plan the content and location of your website, the step that most people miss when beginning their integrated marketing plan or social media strategy.

Five Day Solution | Online Marketing

    • Know your keywords: This is by far the #1 most frequently skipped step in small business social media strategy. The main benefit of your website should be that people can find it, and you, when they don’t know they are looking for you. If I already know that you own Mike’s Autobody or Joe’s Family Restaurant, and I like you enough to do business with you, I’m probably not searching generic terms like Autobody, or restaurants near me, I’m just going right to your page, or better yet just showing up at your door. The way you benefit from your website most, however, is getting it out in front of the people that don’t know you are there, and just want to know what restaurants are near them, or who can fix the ding they just put in their wife’s car at poker night before she finds out.  For example, we recently analyzed a local gym chain that didn’t show up in the local search results for a gym until every other gym showed up three times, guess who is losing all of their potential new members to the competition?

      The first step in any social media campaign should be finding the appropriate keywords for your business, finding out which ones get the most traffic or searches, and creating a plan to place yourself in front of the people looking for what you are offering.

      Finding your keywords should be part of your strategy for planning everything from your URL to your website content and your profiles and content across other social media platforms as well. If 5000 people are searching for Paint Job a month in your area, but you never use those terms on your website because you prefer auto-body, you are missing 5000 potential customers who are looking for your product. The same goes for Facebook, Twitter, LinkedIn, Pinterest, etc. because search engines are using all social media platforms for content and ranking now.

  • Make sure your long-term content strategy also includes using those keywords regularly. If your blog never mentions those words, and neither do any of your other social media pages, you will eventually lose ranking to someone else who does, so do a little research and planning up front, and you will reap big rewards over the long term.

    Now that you’ve figured out what your customers are actually looking for, use your URL, website content and other social media pages to get out in front of those search terms and actually bring customers through the door.

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Liked this post? Read our next post: Social Media Tips – Getting Started on LinkedIn

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