Instagram Marketing Services

Instagram Marketing Services

Importance of Instagram Marketing

Instagram has more than 1 billion active monthly users, with over 50% scrolling their feeds every day. If your brand doesn’t have an Instagram presence, it’s missing out on thousands of daily interactions with potential customers.

As the second-largest social media platform, Instagram’s popularity is quickly gaining on its parent company, Facebook. Its popularity is due to its intuitive mobile user experience and engaged communities. 

32% of marketers say visual images are the form of content most important to their strategy.

Source: brafton.com

Increase Your Engagement

One of the key factors to see Instagram growth is by having high-quality content. With our Instagram marketing services, we will boost your Instagram likes and comments through beautiful content.

Increase Your Brand Awareness

Get the attention of Instagram users and grow your Instagram followers using the most effective methods. We will help you entice more active users to check out and follow your Instagram profile.

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How Instagram Can Help You Succeed

Not only does Instagram have one of the greatest numbers of monthly users–ensuring that you’ll always have an audience on there–but its users are also highly engaged on the platform.

Out of Instagram’s one billion monthly users, about half of that base logs onto the app at least once a day. There’s no doubt that Instagram users are some of the most loyal out there. An overwhelming majority of the app’s users also follow at least one business account, which makes them the ideal group to whom to advertise.

Instagram ads are the perfect addition to your paid media services. Chances are, if you’ve looked into social media marketing before, you’ve already started to use Facebook advertising , or you’re at least familiar with it.

Facebook is the largest social media platform in the world by a significant amount, which means it’s another platform where you need to be active.

If this is something you’re already doing or looking to do, you’re in luck with Instagram advertising. Facebook owns Instagram, and advertising on the two is very similar. This makes investing in Instagram marketing the natural next step.

Instagram is a photo- and video-sharing app, so things are extremely visual there. That can benefit your business more than on any other social media platform.

Other channels only give you the option to create posts using text, whereas Instagram wants businesses to get creative visually. This can seem limiting as to what you can do at first, but it’s what has helped Instagram become so popular and engaging.

Compared to posts that only contain text, visual posts like photos and videos are easy for users to consume quickly. Of course, your posts still need to be well-crafted to catch a user’s eye. By working with us, you can have an enticing Instagram marketing campaign that, with the right audience, will help get you more exposure.

Source: lseo.com

Photo Ads

Photo ads on Instagram are the standard, and you can’t go wrong by choosing these. Your ad can be perfectly placed into someone’s feed, where they might not even notice at first that it’s an ad. The key is to stand out visually and communicate clearly what you want users to do.

Video Ads

While photo ads are simple and will get the job done, video ads can be even more engaging when made correctly. With an interesting video, it’s easy to get a user’s attention while they’re scrolling.

Profile optimization

A complete profile helps you to earn the trust of your followers. That includes a branded profile image, a descriptive bio, engaging story highlights and link to your website.

Keyword research

Instagram hashtags and keywords are how users find new accounts to follow.

Follower tactics

The growth of your account often depends on its relationships with others. Following, liking and commenting on posts from other accounts is essential. In addition, sharing user-generated content can boost engagement with potential customers.

Growth

At the end of the day, when you partner with us as your Instagram marketing agency, you’re getting ad campaigns designed to make your business increase its brand awareness and grow. If you want to increase your sales using one of the most inexpensive social ad platforms available today, give us a call.

How can we start growing your business?

We are ready to help your business not only get found online, but scale your business as fast as you’d like us to.

Contact us today for a free consultation!

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Online Marketing Strategies Every Entrepreneur Needs

Online Marketing Strategies Every Entrepreneur Needs

1. Invest in Web Design​​

We don’t often think about web design as a marketing tactic, but it influences the amount of time and attention a user will spend on your page, and what they will do while they are there.  User experience is also becoming a bigger and bigger factor in search engine rankings, so it can affect your top and bottom dollar. Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy development you’re still going to lose customers. It also needs to create a clear path of action for your potential customer so they know exactly what you want them to do when visiting your site.  If you don’t have the design skills to do it yourself, then it’s worth hiring someone to create a website that is modern, attention-grabbing, and mobile friendly…and gets people to take action.

2. Content marketing.

Content marketing takes a variety of forms, and depending on how you form your strategy it could accomplish a number of different goals. For example, you could use white papers, ebooks and other long-form content to attract downloads, signups and conversions, or you could use an on-site blog to attract more inbound traffic to your site.

You could even use content as a form of help and troubleshooting, or some combination of these applications. Content marketing is incredibly versatile and useful, and, if it’s valuable, your customers will expect you to have at least some of it in place for them.

Source:  entrepreneur.com

3. Blogging

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3. Blogging

Having an industry blog and company newsletter can be very helpful in connecting with current and potential customers.

According to WordPress , every month, more than 409 million people read over 23.7 billion blog posts on its platform.

That’s a lot of content, so you’re going to need a quality blog to draw attention to your site.

Hiring a content mill to fill pages with overstuffed keywords that provide no value to readers won’t do any good.

Blogs are the 5th most trusted online resource according to recent research, so your content needs to show people that they can trust your business.

Creating a blog should be an option within your website, but if it’s not, a separate blog hosted on WordPress or Blogspot can prove just as useful.

Just be sure your contact information is readily available, and your blog connects people easily to your website and primary marketing channels.

If you’re wondering how long it takes to write a quality blog post, nearly half of bloggers say they spend 1-3 hours on each post.

A blog is the foundation of a few other tactics we will discuss later in this list, so get started today.

Source: neilpatel.com

4. Search engine optimization (SEO).

SEO is the process of making your site more visible in search engines, so you get more traffic from people searching for the products or services you offer. Much of your organic search position ranking comes from the technical structure of your site and your ongoing content development strategy.

So, SEO is not much more of an investment if you’re already creating new content regularly — and it’s well worth that extra investment if for no other reason than to make sure your site is properly indexed.

5. Social media

Maintaining a presence on social media platforms can help your company connect with current and potential customers, making it a must-use online marketing strategy.

You can use social media to engage users, provide them with helpful information about your business, and develop relationships that encourage them to purchase. If anyone has questions about your business, they can contact you directly on social media, and you can help them take the next steps with your company.

 

Source: webfx.com

6. Email marketing

Email marketing allows you to connect with people right in their inboxes. And it can earn you an incredible ROI in fact, you have the potential to earn $44 for every $1 you spend on Email marketing.  Several services offer easy-to-use templates that you can easily customize to fit the needs of your business, and more email marketing services are popping up every day. You can also segment your email lists and personalize your emails based on a user’s behavior on your site.

For example, if someone downloads a guide about SEO, or your product catalog, or a coupon you can follow up with additional resources and helpful information to help them learn more about your services.

Email is a great way to keep in contact with current and potential customers and provide them with updates so they can stay in the know about your business.

Source: webfx.com

Combining everything – Decide how your marketing is going to make money

Once you’re clear on your business and marketing goals, who your customer is, the marketing channel that you’re going to use and how you’re going to use it, you then need to decide how you’re going to make money.

That’s a blunt way of defining how you’re going to take someone from searching around the internet, turn them into your customer and then eventually into proponents of your brand.

One of the best ways to achieve the above, is by bring everything together and creating a conversion funnel.

Having a conversion funnel is helpful, because it directs your inbound marketing efforts. It gives you a bird’s eye view of how your marketing machine is going to work.

It’s very easy to overcomplicate conversion funnels, but, essentially you’re looking to do the following.

You can learn more about marketing funnels in our article here:

Make people aware of you -> Build trust and authority –> Make an offer You can make people aware of you, by using the any of the marketing channels that we’ve discussed.

You can build trust and authority by using content, an autoresponder sequence, a webinar, a phone call – these would be your tactics.

Note: Similar to what we mentioned earlier, if you want to really build trust and authority, then you may need to combine marketing channels.

Now, this might sound contradictory, but stick with me for a moment.

As I mentioned, you should start with only one marketing channel that exposes people to the stages in which you build trust and authority.

You shouldn’t try to make people aware of you in different ways. So, in the beginning, don’t run YouTube Ads and Facebook Ads, in order to promote a piece of content – just pick one.

As an example, you might use PPC advertising as the channel that builds awareness, to expose someone to your content marketing that gets them on your email list and eventually sends them to a webinar that makes an offer.

As I mentioned before, once you’re generating a decent income from using one marketing channel to build awareness, you can then move on to other channels to achieve the same goal.

If you’ve really tried hard to make a certain tactic work, but you’re not achieving anything, then you’re free to move on to another one.

That’s the whole point of tactics.

That applies to the marketing channel that you’re using or the way that you’re presenting people with an offer.

Before you make a change, however, make sure that you’ve done everything in your power to understand how to get the best results from a specific tactic.

That includes studying your competitors, but also reading case studies that document how that tactic was successfully used by others.

Source: neilpatel.com

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Why you should get Instagram Marketing Services?

Why you should get Instagram Marketing Services?

What is Instagram Marketing?

Instagram marketing is how brands use the app to make connections with their target audience. It’s commonly used to market products and services as well as build brand awareness and loyalty. Its popularity has grown as marketers understand the power of visual content.

In fact, 32% of marketers say visual images are the form of content most important to their strategy.

The platform’s popularity with consumers makes it a massive opportunity for brands that are willing to dive in and start interacting. As with all forms of social media marketing, it always pays to build a sense of community.

Source: brafton.com

Why Market on Instagram?

Instagram’s primary advantage over other social media platforms is its visual nature. If you have a business that benefits from the design of your product or if you have a service that has a visibly noticeable end result, Instagram is the best platform to showcase that content.

Video, imagery, and illustration are all great content fits for this social media platform, but your marketing strategy will ultimately determine what type of content to publish and how often to post it. Establishing a strategy before diving right into a new social media platform, no matter how well it works for everyone else’s business, will keep you focused on your goals and most importantly your audience.

 

What should Instagram marketing services include?

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Companies struggle to manage every facet of digital marketing, from social media email marketing , which is why they partner with full-service digital marketing agencies, like WebFX, that offer specialized online marketing services, like Instagram management.

Our Instagram marketing services provide your business with everything these should include, like the following:

A complete audit of your Instagram account

A customized strategy tailored to your goals

A proactive management of your Instagram account

With Instagram marketing services from WebFX, your company receives everything it needs to succeed on Instagram.

Profile optimization:

A complete profile helps you to earn the trust of your followers. That includes a branded profile image, a descriptive bio, engaging story highlights and link to your website.

Follower tactics:

The growth of your account often depends on its relationships with others. Following, liking and commenting on posts from other accounts is essential. In addition, sharing user-generated content can boost engagement with potential customers.

Build Your Instagram Marketing Strategy

Set your goals for Instagram

Determine your Instagram target audience.

Conduct a competitive analysis.

Configure an editorial calendar

Build a consistent brand on Instagram

Grow your Instagram follower base.

Many businesses feel pressured to be present on every social media platform … and they forget about strategy. Don’t make this mistake.

Since Instagram is very different from other popular social sites, it requires a distinct marketing strategy . Start here to develop your brand’s own unique style.

Keyword research:

Instagram hashtags and keywords are how users find new accounts to follow.

A regular posting schedule:

It’s important to post with regularity so that your brand stays relevant.

Source: neilpatel.com

Want More Real Instagram Followers?

Gaining followers on Instagram can be hard and it’s only getting more difficult , which is where an Instagram growth service comes in.

Without help, getting more real followers for Instagram is often a tedious and time-consuming process. Going at it alone means adding more pesky tasks to your schedule that you never seem to have enough hours in the day for.

That’s why so many Instagram growth services and Instagram marketing services have begun popping up. These tools take on the burden of getting you more followers and let you reap all the benefits. Believe it or not, they are like top-notch backlinks for a new website that will guarantee you more traffic.

It’s a great idea. But with so many options out there, trying to determine the best Instagram growth service for your brand can be overwhelming.

Increase Your Brand Awareness

Get the attention of Instagram users and grow your Instagram followers using the most effective methods. We will help you entice more active users to check out and follow your Instagram profile.

Source: lyfemarketing.com

 

Instagram Marketing Strategy

The first step is to research your competitors to see how we can differentiate you in the market. Next, your marketing team should develop your customer avatar by pinpointing your ideal customer’s goals, values, pain points, challenges, and other demographics. Finally, cultivate all information gathered from you and your research about your business, competitors, and customers. Then, begin to create content and outline a winning Instagram management campaign strategy for you.

Instagram Content Development

Once you agree on the Instagram marketing strategy you develop, you will start the execution.  Using your Instagram marketing strategy as a guide, we will develop unique and quality content for your business. To make sure you are satisfied, provide a content calendar.

On-Brand Content

Start sharing objective oriented content that garners engagement, increases website traffic, and drives sales.

How can we start growing your business?

We are ready to help your business not only get found online, but scale your business as fast as you’d like us to.

Contact us today for a free consultation!

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Marketing Funnel Explained

MARKETING FUNNEL EXPLAINED

How the Marketing Funnel Works From Top to Bottom

There is a lot of debate surrounding the marketing funnel from who owns it, be it marketing or sales, to whether or not it’s still relevant to today’s consumer buying process.

Here, we’ll explain what you need to know about the marketing funnel, and dive into recent changes and rising challenges for marketers. I’ll compare B2C and B2B uses of the funnel, break down the hype around the marketing vs. sales ownership debate, explain how the funnel can be flipped to create more leads, and explore nonlinear approaches to the funnel.

First, let’s establish a basic framework for the funnel, so we can better address these issues.

Source: skyword.com

What is the marketing funnel?

The marketing funnel is a visualization for understanding the process of turning leads into customers, as understood from a marketing (and sales) perspective. The idea is that, like a funnel, marketers cast a broad net to capture as many leads as possible, and then slowly nurture prospective customers through the purchasing decision, narrowing down these candidates in each stage of the funnel.

Ideally, this marketing funnel would actually be a marketing cylinder , and all of your leads would turn into customers. Though this is not a reality for businesses, it is part of a marketer’s job to turn as many leads into customers as possible, thus making the funnel more cylindrical.

It’s important to note that there is not a single agreed upon version of the funnel; some have many “stages” while others have few, with different names and actions taken by the business and consumer for each. In the diagram below, we’ve done our best to pull out the most common and relevant funnel stages, terms, and actions so this information is useful to as many marketers as possible.

What is the marketing funnel?

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The marketing funnel is a visualization for understanding the process of turning leads into customers, as understood from a marketing (and sales) perspective. The idea is that, like a funnel, marketers cast a broad net to capture as many leads as possible, and then slowly nurture prospective customers through the purchasing decision, narrowing down these candidates in each stage of the funnel.

Ideally, this marketing funnel would actually be a marketing cylinder , and all of your leads would turn into customers. Though this is not a reality for businesses, it is part of a marketer’s job to turn as many leads into customers as possible, thus making the funnel more cylindrical.

It’s important to note that there is not a single agreed upon version of the funnel; some have many “stages” while others have few, with different names and actions taken by the business and consumer for each. In the diagram below, we’ve done our best to pull out the most common and relevant funnel stages, terms, and actions so this information is useful to as many marketers as possible.

The evolution of the marketing funnel

The marketing funnel is so mysterious that there’s not one model universally accepted by all business professionals. The most basic can be separated into three stages:

You’ll hear marketers talk a lot about “TOFU” (top of funnel), “MOFU” (middle of funnel) “BOFU” (bottom of funnel) metrics and processes. This is the model they’re referring to when they do.

In this three-stage model, the “interest” and “desire” stages from AIDA have been lumped together to form the “consideration stage.” The “awareness” stage remains the same (as it does in most models), and the “action” stage is identical to the “decision” stage in all ways except the name.

But if you examine the customer journey a little more closely, you’ll see the funnel is made up of more components than Elias St. Elmo Lewis initially proposed:

In this one from Aweber , you’ll notice the added “loyalty” and “advocacy” stages. Why? Because today’s businesses have finally realized the importance of customer lifetime value . Research shows that even a 5% increase in customer retention can boost a company’s profits by 95%.

A positive customer experience beyond the “action” (or “conversion”) stage results in not only repeat purchases, but glowing testimonials. And considering that almost 93% of consumers are more likely to purchase after reading trusted reviews , those two added stages are crucial to widening the top of that funnel to attract more potential customers.

That’s why more and more businesses are connecting an inverse funnel to the bottom of the traditional one. The folks at TrackMaven call it “ the customer experience funnel The result of combining the traditional funnel with this upside-down “customer experience” one is what Duct Tape Marketing’s John Jantsch calls “ the hourglass However, there’s something crucial to a business’s growth that this model doesn’t take into account.

Deconstructing the marketing funnel

Like an orchestra counts on each individual musician to play their part correctly, the marketing funnel’s success depends on each stage to contribute to the next. When it doesn’t, the end goal of turning prospects to customers to advocates becomes unattainable. Here’s what you need to know to guide your customer through each stage:

Marketing funnel stages and conversions

I’ll take you through the funnel stage by stage so you have a full understanding of how it works.

Awareness: Awareness is the uppermost stage of the marketing funnel. Potential customers are drawn into this stage through marketing campaigns and consumer research and discovery. Trust and thought leadership is established with events, advertising, trade shows, content (blog posts, infographics, etc.), webinars, direct mail, viral campaigns, social media, search, media mentions, and more. Here, lead generation takes place, as information is collected and leads are pulled into a lead management system for nurturing further down the funnel.

Interest: Once leads are generated, they move on to the interest stage, where they learn more about the company, its products, and any helpful information and research it provides. Here is an opportunity for brands to develop a relationship with the people in its lead database and introduce its positioning. Marketers can nurture leads through emails, content that is more targeted around industries and brands, classes, newsletters, and more.

Consideration: In the consideration stage, leads have been changed into marketing qualified leads and are seen as prospective customers. Marketers can send prospects more information about products and offers through automated email campaigns, while continuing to nurture them with targeted content, case studies, free trials, and more.

Intent: To get to the intent stage, prospects must demonstrate that they are interested in buying a brand’s product. This can happen in a survey, after a product demo, or when a product is placed in the shopping cart on an ecommerce website. This is an opportunity for marketers to make a strong case for why their product is the best choice for a buyer.

Evaluation: In the evaluation stage, buyers are making a final decision about whether or not to buy a brand’s product or services. Typically, marketing and sales work together closely to nurture the decision-making process and convince the buyer that their brand’s product is the best choice.

Purchase: You’re here! This is the last stage in the marketing funnel, where a prospect has made the decision to buy and turns into a customer. This is where sales takes care of the purchase transaction. A positive experience on the part of the buyer can lead to referrals that fuel the top of the marketing funnel, and the process begins again.

What Can You Use a Marketing Funnel For?

You aren’t limited to using a marketing funnel strictly for signing up and/or purchasing. You can put funnels all over your website to see how visitors move through a specific website flow.

You may want to track newsletter signup (Viewing newsletter signup form > Submitting form > Confirming email) or a simple page conversion (Viewing a signup page > Submitting signup).

Figure out what your goals are and what you want visitors to do on your site, and you can create a funnel for it.

Once you have the data, you’ll be able to see where roadblocks are and optimize your funnel. Let’s dig a little deeper into that.

Source: neilpatel.com

Why Are Marketing Funnels Are Beneficial?

Marketing funnels provide access to data, called a marketing funnel report, which lets you can see where you are losing customers. This is sometimes called a “leaky” funnel because it allows customers you want to keep to escape the funnel.

Let’s take your average SaaS business as an example. Here’s how a funnel may look for them:

Visited site

Signed up for a trial

Used product

Upgraded to paying

Do people have to use the product before paying? They don’t, but it’s a good idea to track it so you can see if it’s a roadblock.

For example, if you are losing a lot of conversions after the trial stage, you might need to update your onboarding process so people understand how to use the tool or even adjust the top of your funnel so you aren’t attracting people outside of your target audience.

The Importance of a Marketing Funnel

The way in which consumer behaviors are changing in terms of their purchasing decisions makes it nearly impossible for businesses to experience growth without a marketing funnel online. Business leaders and consumers are on the web every day looking for solutions to their problems, and your digital funnel is the key to placing your business right in front of them.

An effective marketing funnel cultivates trust between the customer and business. It is very unlikely that a prospect will be motivated to buy from you after seeing your business for the first time. There is no trust and you haven’t given them a reason to want or feel like they need your product or service.

You have to convince customers that they are making a good investment when choosing your business. This can ultimately be done through an inbound marketing funnel.

With that said, it is through this marketing funnel that prospects will get to know your business.

How Does a Marketing Funnel Connect with a Sales funnel?

Many businesses get confused about the difference between marketing and sales funnel. These two funnels are alike in a lot of ways. However, a marketing funnel increases your business’s visibility by introducing it to a diverse audience. In the end, the marketing funnel works to identify those who are interested in your product or service. Once this has been initiated, the sales funnel process can begin.

Essentially, the bottom of the marketing funnel marks the beginning of the sales funnel. Without nurturing prospects, it will be significantly difficult to convince prospects to engage with your sales team. You want to garner qualified leads because, without this, a lot of your sales time and money will be wasted.

How a Marketing Funnel Help Businesses Grow

For one, a marketing funnel will increase sales through personalized nurturing of leads. Offering content and messaging that is tailored to your audience’s interests and actions make it easier to move them along your funnel. This personalization gives you an opportunity to learn more about your audience and ensures that your products or services are suitable for them, as well as, addressing any pain points they may have.

Another benefit of a digital marketing funnel is that businesses can gain more insights into their target audience’s behavior, making it easier to close deals. However, in order for that to happen, the company must have the right analytics and automation tools in place to gain that visibility. The more you know about your customers’ interests, where they spend their time, and what type of buyer they are, you will see an increase in how many prospects you can convert into customers.

With that said, marketing funnels don’t just work to nurture people through the sales process but it also brings awareness to your brand, which is extremely important to develop and maintain a competitive advantage. The internet is home to so many businesses trying to connect with customers. For this reason, businesses need to focus on increasing their visibility and cultivating trust among their audience. This helps create brand value that not only leads to a sustainable business but much higher business growth.

How Google Analytics Marketing Funnels Work

Google Analytics offers funnels, and I’ve written extensively about it in the past . This is an incredibly simple way to track the path prospects take before they convert. Sign in, then head to Admin > Goals > +New Goal > Choose a Goal to create a Google Analytics goal.

Here are a couple of things you’ll need to know when creating funnels in Google Analytics:

It’s a pretty basic funnel: If you don’t want to dive deep into the data and optimize, you can go with this.

You cannot go back and retroactively view data: Once you create your funnel, you’ll only be able to the funnel going forward as the data comes in.

Overall, if you are just getting started with marketing funnels, Google Analytics is a solid place to start.

Learn how to set up a conversion funnel in Google Analytics.

What is a marketing funnel?

A marketing funnel is a visual representation of the steps a visitor takes from first finding out about your brand until they convert.

What are the different types of marketing funnels?

Sales funnels

Webinar funnels

Email funnels

Video marketing funnels

Lead magnet funnels

Home page funnels

Why do marketing funnels matter?

Marketing funnels provide access to data, called a marketing funnel report, which lets you can see where you are losing customers.

What is an example of a marketing funnel?

Visited site > Signed up for a trial > Used product > Upgraded to paying customers How to use Google Analytics to create a funnel Sign in, then head to Admin > Goals > +New Goal > Choose a Goal to create a Google Analytics goal.

Source: neilpatel.com

Conclusion

We’ve covered just about everything you need to know about marketing funnels. Here’s a quick recap:

When someone on your website does something you want them to do (i.e., sign up, make a purchase, fill out a form, etc.), it is known as a conversion.

A funnel tracks the steps that lead up to that conversion. For example, e-commerce companies want people to purchase products on their website. Their funnel may have these steps: visited site > viewed product > placed product in cart > purchased.

A funnel report shows you where people are dropping off in the path to conversion so you can optimize your conversion path and drive revenue.

Google Analytics provides funnels as part of the free Google Analytics software. It’s a simple and free way to get started with marketing funnels.

Have you created a marketing funnel in Google Analytics? What did you learn?

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Steven Patzer | Digital Marketing Agency Charleston WV | Ideation Digital 222 Capitol St Suite 422, Charleston, WV 25301, USA +1 800-538-6950 https://ideation-digital.com/

Personal Branding Strategies That Work With Steven Patzer and Sean Hyde

Personal Branding Strategies That Work With Steven Patzer and Sean Hyde

Personal Branding Strategies

About Steven Patzer and Personal Branding Success

 

Sean Hyde: Okay Steven we’re really grateful to have you here. For anyone that’s not familiar with you, why don’t you just tell everyone a little bit about who you are what you’ve been doing and what you’re going to talk to us about today?

Steven Patzer: So my name’s Steven Patzer and I’m based here in New York City. I’m the author of six-figure secrets, it’s a book on taking just an idea and building it into a real personal branding, a credible entity and I got the idea for that years ago when people ask me how I did it and instead of telling everybody individually I figured I just write a book on it and I’m also the radio show host of six-figure secrets on 94.3 in Manhattan New York and the host of six-figure secrets podcasts on iTunes stitcher and tune in radio.

Sean Hyde: So you’re in a few different places?

Steven Patzer: Yeah, I have an outreach in a lot of different areas.

Personal Branding

Sean Hyde: I think that’s a smart plan so we’re gonna jump on each topic one at a time. So one of the things we do like to focus on is building a brand, building a personal brand, building an image and I think that’s one thing a lot people are missing like I know, actually after my first business I realize it was kind of important I so find a style blog, let me just kind of get a gist of you know basics that I may need to be familiar with. So when it comes to personal image and personal branding as a business owner, where do you think you need to start like what’s the first thing that someone needs to consider when you’re trying to figure out how to do that?

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Steven Patzer: It starts with personal engine that leans into the brand. A lot of people will start the opposite, “oh well I can make a logo first and my website” but it’s really, you are the face of your business. In the beginning you got to look good, you got to sound good and you got to have advocates for you and that leads into credibility for your entity and your brand. So it yeah starts there. It’s a funny story on how I got started in brand and this really can add some value to anybody listening. I started out in high school where I would just wear a suit every day and I couldn’t really afford a suit at the time and my mom told me Steve if you want to wear a suit every day, when you get a job and you move out you can afford to do so, so I found these thrift stores and these Salvation Army shops and I bought these suits and I wore them to high school every day and give us a “Wow Stevens dress, it’s sharp!” and I would watch these YouTube videos on how to do it better and all of a sudden people would say “Well Steven knows what he’s talking about. He’s reading The Wall Street Journal every day and he’s wearing a suit.” and it’s funny you know I didn’t really know what I was talking about. I’ll give you a Steve Jobs quote, “The smallest company in the world can look like the largest company in the world on the internet.” and that has to do with a lot of the way you present yourself. If you make a website and it looks a lot greater than everybody else’s, people are going to stay on it more and they’re going to talk about it more. So it has a lot to do with what you’re giving off and what people are talking about you. A big quote I heard, I don’t know who said it, “Success is defined by others opinions of you.” Now a lot of people just say “Well, no way! I don’t care what he or she said. Why does that bother me? It shouldn’t.” Well, in fact in this competitive marketplace, it very much should. You should be trying to please that customer who isn’t entirely honest with their review, even though they’re not entirely honest with it, which is the inconvenient truth for many.

Dealing with Negative Reviews

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Sean Hyde: You know what? That little part, I think it’s a mistake a lot of people make. There’s a “Hug your haters” book, by Jay Baer, and he talks about people that leave less than honest reviews or negative reviews but actually by dealing with them and talking to them, even though all you do is address it, that image you create of a person that wants to solve problems as a business owner will improve your advocacy like forty percent or something pretty significant. So to your point you know even just having that image of “Hey! I want to fix it even if we didn’t really screw up, we’re still trying to fix it for you anyway.” can give you a lot of positive benefits.

Steven Patzer: That’s right. I’m going to tell you a story that might have some people listening rolling or asking “Did you really do that?” and it’s a true story. When my book came out it’s all about reviews on Amazon. You’re constantly asking the people who bought it “Leave a review please, just make it honest.” You know you can write a good book, it’s going to be a good review. so I know I figured I had a good book at this point and I was getting five-star reviews left and right which is fantastic and then I see my first one-star review and I said “Wait a minute, something’s not right here.” So I click on the review, it had the person’s name on the review, you know it didn’t just say Amazon customer but it also said that it wasn’t a verified purchase, meaning the person never actually bought the book and at this point the book was only out a week so I said to myself “There’s no way you could have received it and read it by this point.” You know other than Amazon. I don’t sell it personally, I have a contract with Amazon that was otherwise so this was falsified. I copy the name, I paste it into Facebook and it was a mutual friend of somebody who knew me so I add them on Facebook and did accepted my request, that’s great and turns out they were a young entrepreneur. A young girl and she would sell these little pins, she was a little artist and I bought 10 of her pins that day and I actually saw her in the street two weeks later and she didn’t send my pins out yet. She saw me and said “Wait you’re Stevens” and I said yes, that word pinched from you, you know I really like what you’re doing so she gave me the pins and she saved on the postage and I had just made a friend and that review never got removed nevertheless I got a new advocate for whatever reason, she didn’t like me, now she does and she turned out to be a journalist later on and now is trying to cover things I do. You never know which direction that took, that could have been a complete waste of time and a waste of $10 but it’s stories like that that make personal brands grow.

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Turning enemies into advocates

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Sean Hyde: Well I think you know to your point, I forgot the author but in the “>48 laws of power(Robert Greene) he talks about how enemies actually can become much better advocates for you than your friends a lot of times because if you can turn an enemy around or someone that’s you know hurt you or done wrong to you, they all feel obligated now because you’ve given them another chance to prove themselves to you. So they’re actually better advocates a lot of times If you can make that happen and the people that were friends or like you all along but don’t feel like they owe you anything so I think there’s some validity to that.

Steven Patzer: I can definitely agree to that. If they’re willing to go out of their way to leave a negative review, they’re willing to go out of their way to tell their friends about you as well, and it could be it’s up to you, positive or negative, depending on how you push it. You got to control the image at the end of the day for your brand and that leads me to the next thing I want to talk about which is the, Internet. If you mean I’m just going to use myself as an example, I’m not gonna bring my clients into this, but let’s just talk about Steven Patzer on Google. I dominate the first two pages of the search result whether it’s my personal website that ranks number one, my LinkedIn that has maxed out, my website, my company that comes up to the right of Google. It’s all about controlling the image of what people are going to say at the end of the day and if you can dominate the top 30 Google Images which is not difficult to do. The first two pages of search results people are going to think to hire you and they’re going to offer you an interview opportunities, like this one, I don’t know how you guys found me but I mean, just saying, you know, but that’s just how it works in the industry.

How important is consistency in personal branding?

Sean Hyde: So let me ask you a question now. Consistency, like you talked about your suit every day, you mentioned Steve Jobs wear the same clothes every day, I know that is the thing they talk about. A lot of successful people basically have the same wardrobe that they wear every day. I know someone in our marketing round buy and ice digital marketer, he wears the same white shirt you know dark sport coat every day they told me why because we had discussions about that. Do you feel that you always need to have almost same appearance personally for your personal brand?

Steven Patzer: Yeah, absolutely because it’s all about like this deep ingrained nature and people of predictability. If they want to be able to predict you’re going to follow through on your commitments and if you can follow through to a simple as looking good every day or coming in four days of the week and then one day in sweatpants, then they can predict that hey you might be somebody who keeps their word, just at the very basic level and then even deeper, you wouldn’t believe the opportunities that I’ve gotten from just wearing a suit. I wrote about it in my book one of the craziest stories, I’m in the airport coming back from Poland, a lot airlines back to New York and there’s the area where the VIP said, I don’t have a VIP card at that time now I do, I haven’t even used it yet to be honest with you I’ve had it for a year but I have a suit on and I have a Gucci bag and got on eBay like 1/10 of its original price and I go over to the guy and I’m like and I just pretty much walk through. I didn’t even have, to I pulled my ticket out and put it back in my bag before you got to see anything. I just want to see if it was going to work, I was a young kid at the time. It could have just backfired tremendously and just the way I looked, he really believed I belong there that’s just one story and scratching the surface in regards to personal branding or image on how far you can get and it can take you that way in business. I could talk about Donald Trump and I hate to bring it up because of the political turmoil that’s going on right now but in one of his book I never actually read I heard from somebody and then I fact check that when I wrote my book was he was trying to close a really big real estate deal and the first thing he did was come into the real estate office with like five or six people he had hired to look good and stand behind him and take notes from whisper nadir and at this table seemingly nobody, he was a nobody at a time they took him very seriously and he cut the deal. I don’t know how true that truthful that is nothing Donald Trump’s stance on things but you know I think there’s some truth to it you know regardless.

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Do you modify your personal brand to suit the masses?

Sean: Alright, I can say that being true, it mean a lot of influence folks also you know going back to some of those. A lot of it get people look at you, get people talk about you even if it’s negative sometimes. You know if you’re relevant and your current then that matters so I mean I wouldn’t be shocked if that was a technique that he employed or someone it doesn’t make sense. So on the point of politics, Donald Trump, with your image, polarizer don’t polarize, we try to please the masses or be okay with being who we are and getting our, you know, advocates that really like us?

Steven Patzer: It depends what your industry is, that is completely contingent on that. I’m going to give you an example of former clients of mine, Obie Pearson.  He’s a YouTube celebrity, three million subscribers, and he did some pretty unethical or questionable things on YouTube to gain popularity nevertheless he has a fleet of supercars now all wrapped in gold totaling 2.5 million dollars. He’s 21 years old. Would you do that? Oh well that depends on you. So he was able to go into low-income neighborhoods along with other pranksters and provoke the locals, you know, they’re already on edge poor people that have to grow up like that. It’s not their fault and they’re taking advantage of the situation. A lot of questionable things in the media about it and then he had his breakthrough when he posted a video that got a hundred million views in 24 hours just tricking all of the mass media. CNN covered it, Forbes covered it, everybody covered it in 24 hours and it completely was trickery. So his image would be doing that, my image would be to gain new clients is looking good, sounding good at obviously performance and a track record. So it depends on yourself I looked at Lil’ Wayne yesterday on the award show and this guy’s like 30 years old or something. I don’t even know. He’s like older and he’s dressed like some kids you might find in high school. So I mean, me personally I might do that on the weekend but when it comes down to business I couldn’t possibly wear a sweat pants or a sweat shirt.

Sean: Okay, so you think if you’re in a more conservative industry, stay conservative, you can polarize to some extent, but if you’re not in a conservative industry, stand out. That’s basically the gist of it?

Steven Patzer: Yeah, it’s very straightforward. Business is a lot more action than thinking, don’t try to overthink stuff that looking good is looking good, sounding good is sounding good. It can all be approved upon, just take diligent action around what you’ve done.

Getting started with personal branding as a local business

Sean: Perfect! Okay so back to online and personal branding, let’s get something out a little bit. Where did you start? You’re a business owner, you’ve been in business 30 years, you know about this online stuff and your grand kids do it, you kind of understand Google, you don’t know what to do, you don’t know who to trust, or who to hire to do it because there’s all sorts options out there. What do you think is the most important and where to start?

Steven Patzer: I would just say list yourself on Google right off the bat. All locals are going to be able to see you when they research things and keywords for things in your area, free to do. They send you a postcard in the mail with a pin on it and you push it into Google and now you’re verified on Google, you can upload pictures, you completely troll controlling the image of how you look on the Internet and that is so easy to do. It’s just a simple Google search away. That would be the first thing to do. I think the second thing is and I hate to say this but you know join a Wix website or something or a Squarespace and I’m adamantly against the Squarespace and Wix platforms unless you’re really out of touch with the internet but you really want to have something at least like a wordpress because you can really control everything you do the SEO benefits, really down to the T whereas the Squarespace another place they’ll overcharge you and get less but it’s for people that aren’t too familiar with the internet so you can you can drag and drop a decent-looking website in probably half an hour or an hour. So I’d say definitely get that out there because you got to get in there you got to get in the the search rankings and a running for the Internet in that respect so that would be two major things you can do. You got to have a website that’s the first chapter my book, I gave a talk in Queens a couple months ago 540 students and I’m up there on the stage and I’m talking about why everybody in the audience should have a website. Now you’re probably thinking yourself “Wait you kidding me? I’m going to be a nurse why do I need a website?” you know and that question came up a girl said she’s going to be a police officer all the way the back and she’s telling me this question “Why do I need a website?” and it just comes down to professionalism and an opportunity. So I’ll give you an example of Rochelle, she’s a news anchor from New York one Queen and she was on my radio show and I said that statement that everybody should have a website and she kind of laughed at me she said “Steve, I’m a professional, okay? I’m on the news every day. I don’t need to have a website. Let’s be honest here.” and this is a true story four months later she calls me outta nowhere I haven’t heard from her for four months, she is a news anchor, very popular in New York and she says “Steve, I need a website.” I said “Why do you need a website all of a sudden? You literally turn me down my radio show. I have the recording of it.” and she said “Because a co-worker of mine just got promoted because she had a website and she had some of the story she covered on there and was more about her and when the executives up at New York one wanted a researcher there was something to read and the same thing goes for a police officer or nurse. The promotions are available, opportunities are available, BOD seats are available if there’s enough on you that looks good out there.” that’s just one example about probably hundred and fifty I can give you but keep it short for that.

Sean: No, I think that’s absolutely fair and on the other side you can control your brand, if something unfortunate happens or something bad happens like you said if you just hang on, you could push yourself at the top of the search results still. As example I remember there’s an MMA school actually that had a fighter that assaulted someone and it was seen, again talking about your friends on youtube but what they ended up doing is actually they’ve bought the URL for the name of their brand “An Assault” and they showed up at the top of all these people trying to find out what happened and turned it into a self-defense course that they were selling online. So all these people that were going there to find out about this MMA fighter that assaulted somebody, I think with a girl actually like a guy assaulted a girl ended up seeing all the ads for like self-defense classes for women instead and it completely did the shady thing and turned it around but I mean you have the opportunity. So back to the website for brands, a resume still relevant?

Do you still need a resume for personal branding in the digital world?

Steven Patzer: Online resumes irrelevant. My website is nothing more, it started out as an online resume in 2013. I had a link to download my resume on my website because you never knew where you were gonna be where you needed a printer resume quickly and you don’t always have one on you so it’s funny you ask that. Now it’s a full-fledged place where you can see the publicity I’ve got you can get a copy of my book, you can see my clients, my testimonials, there is references, there are tools, there’s a detailed blog, that I’m getting so many unique visitors to every day. It’s so yeah resumes are irrelevant but in the online sense you should have a regular resume of course. I say a nine-to-five job is still relevant you should have one as a backup until you can fully commit yourself to your business but never be too good for a job and always have a resume.

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Does everyone need a side hustle?

Sean: Well there’s another good point, I don’t think you promote having a job as a general rule so where do you draw that line between who should have a job and who should be starting on business or going on business? Should everyone be having some sort of their own businesses like a Robert Kiyosaki Rich Dad Poor Dad thing for everyone should have at least something on the side is that your beliefs or do you think some people are perfectly fine with a nine-to-five forever?

Steven Patzer: you can become rich from a nine-to-five job, don’t let that fool you. If you are diligent around your money and you understand the financial market and I’m not just talking stocks and bonds here, I’m way past that
already. You can very well become rich from a $15 an hour job, don’t kid yourself. That combined with a business that you take seriously, you can become rich a lot sooner. So it depends on your values and how far you want to expend yourself. I know people that took jobs that only pay $40,000 because they want to spend time with their kids or I know people that don’t really care so much for their kids and take $125,000 dollar job. It all comes down to the line and if you’re willing to cross it or not and it’s not a bad thing if you cross the line. That’s your personal preference, if there are consequences or if there are no consequences you’ll deal with them later. It’s just you need to understand what you’re willing to do for success at the end of the day or your definition of it at least.

Where to start on social media

Sean: Fair enough. There’s always a price for everything so you know what the price is. Okay so your six steps you reference, the last one is social intelligence let’s go again to your average business owner that’s not a millennial or a younger person that grew up with it that’s still trying to kind of figure that out. Where do they start? How do you get a little smarter when it comes to social networking, when it comes to this online perception stuff that all they know is that their kids on snapchat too much and you know they don’t know what it holds?

Steven Patzer: Right and just a touch on snapchat for a second, just for bragging rights, three months ago or that was actually a year ago I said snapchats going under and everybody laughed at me even Gary Vee laughed at me and where’s snapchat now? Yeah, they’re about to go public but nobody uses it anymore.

Sean: Well, they had problems, they admitted they missed earnings by a lot, right? I think it just came out but they took a pretty big hit you know there’s a financial issue but you know I’m pretty sure when that came out they missed revenue by quite a bit so if that’s what you’re talking about.

Steven Patzer: Knowing the people at NASDAQ because I did a talk there, they’re going to still make them go public for the money. The underwriting is just too good to pass up but personal image? Sorry, social intelligence? I’m going to give away a secret I never talked about in my book because I didn’t want people to know about this. It was my little secret and I don’t even think I’m gonna talk about that. I think this is an exclusive here. I got so famous on Instagram and I get like 30 messages a day because of something that doesn’t exist anymore. All of these algorithms, these social media algorithms starting with Mass planner, Instagram follow liker and they do a lot more than follow unfollow people in your related industry. They do the auto comment, they do the auto like, they do the auto direct message, they do the auto post and oh Instagram just took it down three weeks ago and I’ve been able to get so much better variety from that and translate it over to Twitter and translate it over to Facebook and translate it at the book sales and now there’s only one company on the market that does it and I know the founder of it. I’ve been using it for two weeks now it’s called viral beast media, you can’t even google it, like an invite-only sort of deal. Where if you post something on this software you will be automatically pushed to the top post on Instagram. So you have 30 followers, don’t matter, you will be on the top hashtag for Instagram and I mean I’ve been using it and I’ve been using things like it and I think if you can just go out of your way and find those you can be a social media rockstar 55 years old. It doesn’t matter where you come from, what you’ve done in your life but social media algorithms have greatly contributed to the success I’ve had now.

Sean: Okay, so learn what the relevant algorithms are, learn basically what’s going on now and try and leverage as best you can.

Steven Patzer: Yes and they’re very straightforward. It’s as simple as clicking on or off if not, you don’t need to know code for this. It’s very easy and it’s like it’s inexpensive $10 a month or $49 a month, you know the different platforms there but if you can find the you know up-and-coming ones that aren’t getting sued by Instagram because they’re using rate okay then I think you’ve got something great going to yourself.

Does your personal brand need automation to make it more effective?

Sean: Okay I think that leads into another good question, Automation. They were seeing a lot now, CRM and Infusionsoft and entrepreneurs, HubSpots, you know these softwares out there that maybe really work upfront. They can automate a lot like you’re saying they can automatically send out emails and messages and follow-ups. Should every business be doing this? How important is it that they’re doing it? What are your pains that they should be doing it?

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Steven Patzer: Yeah it’s important. When my book came out I wanted to get real book reviews, not like the one where you buy it and leave a review, like actual reviewers that do this for a living to review. So I bought a list online for like 15 bucks of the top 2,000 per view or something and it had their email, their phone numbers, everything. Now, how was I going to reach out to 2,000 book reviewers? Just wasn’t happening so I went through the list, I said okay well we’ll bring some interns in for like 12 weeks we had interns here emailing these people and it worked, very slow and then I said to myself you know I shouldn’t really be automating this and we started to do it and we got. It didn’t work as well as the interns did because it wasn’t the genuine. The interns were able to go to the respective book reviewers website and pull one or two facts and just drop it into the template we had but nevertheless it’s like a value to time, you know sort a deal while I was buying them pizza every week these interns and they were learning a lot about the industry but you know just having them there and having myself there to oversee them was time compromise so I think automation is important not so easy to do though you know you have all these platforms to do it but it’s just, it’s not as easy as people would like to think you got to have a good copywriter, things like that there’s a lot of details and variables involved.

What does every business owner need to know about personal branding?

Sean: Of course, yeah and there’s a lot of softwares to copy everything else and I’m pretty sure Brit just consider you a backup job because you’re paying pizzas so just watch out you know that’s all it takes to steal her so be aware. All right so I think we probably have time for one last question so what’s the one thing in 2017 every business owner needs to know in your opinion?

Steven Patzer: You give me a minute to think about that one. I want to make it good. The one thing? All right. This is going to seem a little straightforward but you got to stay on top of it the one thing I didn’t expect to really work for me was a blog it’s just I mean you write a couple articles up and you expect to do nothing maybe your friends and family or read them right but on WordPress it gives you there’s a plug-in called Yoast SEO and combined with your articles you can put in the keywords for these articles and some of my articles are popping up number one on google for things like “What makes an entrepreneur unique?” or “How to turn networking into success?” I’m just read right off my website and it dries traffic oh boy does it drive traffic. I thought I’d just be another business blog out there but it added to my credibility in my brand so much for just to have a blog that I stayed on top of and when it came time that I didn’t even have like enough of persistence to keep writing blog posts, I would hire people who were experts in the industry to write about this stuff and I combined my own knowledge with it and you know you’d pump out posts you know, just keep pumping out posts, there’s no secret to it. So I would say go ahead create a blog in 2017, you got to have a voice on where you stand on certain things and this is the way to do it without getting political. You’re going to end up giving back to your community by writing a blog, people are going to be growing because you and it might not be so evident at first but a year later
when somebody reaches out to an Instagram and say “I just lost my job and you’ve kept me going.” it makes all the difference and that translates to real brand loyalty and I’ve gotten messages like that all the time you know they’re not as frequent as message to just get every day but they happen and then they happen often.

Sean: Messages like that are big impact. It doesn’t happen everyday. I know we’re going the way of video blogs now, podcasts are kind of becoming yeah, algorithm I think are going to go way to become a thing again. Do you think the media matters for the blog you need to have a voice out there consistently? Media, podcast versus video blog versus written blog versus..

Steven Patzer: Yeah I mean an entire book, an entire chapter, my book is all about creative content, you know starting with your infographics and your vlogs and your written content and your maybe a book or your podcast. Everything is valuable.
You’re building an audience in 20 different places. My mom always said “Steven stick to one thing.” I said “How could I? There’s always great platforms I can use.” and she might be right, I might have a bigger audience on one platform if I did it as consistent but if I have 25 I think it just bumps my credibility up and the risk to reward sort of deal plays out very nicely.

Sean: But you don’t see one having shoulders above the rest just whatever works for you to be consistent put your voice out there?

Steven Patzer: I would say Instagram. There’s all these I just gonna say that magazines and online advertisers are pulling their money and they’re putting it into people like me and other people with following, sorry very targeted followings because we have a real voice. We’re not a brand like coca-cola posting something. This is like really reaching your audience you give me 500 bucks instead of giving it to a website to run your ad for a week. You probably wouldn’t even get that long out of me but you’d get conversions, I tell you that much and it’s because of that personalized connection Instagram and sort of Twitter can give to those brands and those companies. So as they take those seriously it’s an additional source of income. Why not? It pays my car insurance.

Sean: Sure, there you go. Okay so for the people that have been watching that want to keep following you, where do you prefer them to go?

Steven Patzer: They can visit Stevenpatzer.com. All my social media links are there or they can reach out to me at info@Stevenpatzer.com and i’ll be happy to answer your questions and my famous saying “Have a dream and make it happen.”

Sean: And when’s your new book expected to come out?

Steven Patzer: Well I just started writing it so it’s going to be at least a year and a half until it get passed the publishing stages and copywriting and stuff.

Sean: Okay well we appreciate you taking some time out of your writing schedule to talk to us and everyone here so thank
you very much.

Steven Patzer: No, thank you so much for having me and uh let me know in this post I’d love to share to my audience.

Sean: Absolutely, we’ll follow up with you let you know when everything start to get promoted and then when it’s gonna go live and we’ll let you see everything and how we’re promoting you so that you can approve or not approve. We won’t do anything else over.

 

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6 Ways to Tell if Your Digital Marketing Agency is the Right Fit

6 Ways to Tell if Your Digital Marketing Agency is the Right Fit

Digital Marketing Agency Charleston WV | Ideation Digital 222 Capitol St Suite 422, Charleston, WV 25301, USA +1 800-538-6950 https://ideation-digital.com/

Today’s increasingly competitive landscape requires that marketers focus on activities that will have the biggest impact in order to capture and keep the attention of potential customers. With over 200 million people utilizing ad blocking technology, it’s clear that an integrated digital marketing strategy has to be implemented in order to reach target customers.

 

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To develop and execute a successful marketing program, many brands large and small look to digital marketing agencies to help guide their strategy and execution to maximize the impact of their efforts. However, as most of you have discovered at some point, those agency relationships don’t always work out as you anticipate. Once the wooing stage has passed, you may find that you have more work and results aren’t meeting expectations.

Part of the issue is that you may not be exactly sure what you’re looking for in an agency partner.

To help you on this journey, we’ve outlined some key characteristics that you should look for in an agency partner.

    1. Integrity

      An essential part of any business (or personal) relationship is that it is built on a foundation of trust. A lack of trust makes for a shaky foundation that lead to miscommunication and ultimately end the relationship.

      You have to expect that your agency will share the good news, and the tough news with you in a way that helps you make decisions to evolve your approach to digital marketing. As it relates to your agency relationship, which situation would you prefer?

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    1. Stellar Communication

      Good communication isn’t just based on frequency, it’s also the type of communication that can have an impact (positively or negatively) on your relationship.

      We have found that each of our clients will have a slightly different preference for how, when and what we communicate but at the core it’s all the same: make sure that all essential information is shared in a timely manner. What is your communication preference?

    1. Understanding

      Time needs to be invested by your agency in order to understand your marketing needs, preferences, brand voice and more. Additionally, there will be times that you’re working under a series of tight deadlines, spending time in meetings or are otherwise preoccupied. And it’s important that your agency be understanding of these different factors and work with you to help make sure things stay on track.

      In working with different agencies, you may find that some strictly stay on course with the timeline while others want to experiment based on the overall performance of the program. Which is more important to you?

    1. Creativity

      There are so many opportunities to be creative with your marketing, no matter what industry you’re in. Everything from marketing strategy to content direction and asset design all play a part in the creativity of a program.

      Because of the sheer amount of competition for the attention of your customers, finding creative ways to stand-out in a sea of brands is no longer a luxury, it’s a necessity. When it comes to creativity, what is your preference?

 

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    1. Focus on Results

      This one might seem like a no-brainer, but you’d be surprised! In the same way that you as marketers are held to a series of goals and business objectives to show success, your agency should be held at the same (or a higher) standard.

      While it’s true that many factors will impact the success of your marketing and there will be times where results ebb and flow, a steady focus on results and the ability to correct the course when needed is incredibly important. When you look at the nature of your business and how you’d like to see your marketing perform, which situation below is more attractive?

  1. Striving for Excellence

    Working with an agency that constantly strives to innovate and get you the most bang for your marketing buck might not be a fit for everyone. What? How could that be?

    When you work with an agency partner that strives for excellence, that means that they will likely push boundaries and the status quo which is sometimes out of your comfort zone. While these partners should absolutely maintain professionalism at all times, there may be some difficult conversations that you need to have. In the grand scheme of things, what does excellence mean to you?

My hope is that you may have learned something about your marketing preferences that you didn’t know before. The next step in your journey is to assess your current solution and see if your agency is helping you reach your goals, or not hitting the mark.

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Source: 6 Ways to Tell if Your Digital Marketing Agency is the Right Fit

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