Maybe you’re wondering: What are some of the specific strategies that are helping retail marketers drive sales and revenue with email marketing?
One of the most effective ways marketers are boosting sales within email is by ditching the mass-message email blast of the old days. Instead, they’re opting for a more customized approach–which helps ensure subscribers are getting the right message at the right time.
But what’s truly surprising about this tactic is that it’s still largely under-utilized. Media Post found that only 21% of marketers were using real-time personalization or A/B testing, and only 56% were using segmentation-based targeting as a top tactic within their email strategy.