As we’ve just mentioned, publications expire after 7 days so, you should post on your listing often, or at least at a pace that you can keep overtime. That is, you should be constant, don’t publish three days in a row and then, wait one month to post something again.
Type of Google My Business posts On Google My Business, there are 4 different types of post depending on your content marketing strategy:
Would you rather put the focus on your calendar of events? Or on a product offer?
Let’s review the options that we have with Google My Business:
✅ WHAT’S NEW The most recent news about your business: Change of address, special open hours, new product releases, etc.
✅ EVENT You organize a new event and you want to reach as many people as possible. It will allow you to publish the date, time and place of the event so your public won’t miss anything!
✅ OFFER This a great option if you want to promote an offer and encourage potential customers to visit you.
✅ PRODUCT Do you have a retail business? Then, this is the type of publication for you. You will be able to show a catalog of the products you choose to your audience.
Each Google My Business post has a limit of 1,500 characters. The ideal length is between 150 to 300 characters.