That’s where Google My Business comes in. It’s a service that allows the physical location of your business to be found in Google Search and on Google Maps, letting customers find you and find out about your business more easily. If you don’t have your business listed on Google My Business, you need to put this on the top of your “to do” list immediately. Perhaps most importantly, your Google My business listing is one of the primary factors in determining where your business appears in search results in Google. It’s one of the best things you can do to expand your customer base.
WHAT ARE THE BENEFITS OF GOOGLE MY BUSINESS?
IT’S THE “NEW YELLOW PAGES”
Gone are the days when people reached for a phone book if they needed a specific service. Even my grandmother looks up businesses phone numbers online now. Google My Business serves as the Yellow Pages today, especially for local businesses. Even if you don’t have a website, customers can search for your category (e.g. plumber, bakery, or photographer) and see a list of local businesses in that field. Perhaps most importantly is search intent for local businesses. According to Google more than half of people that search for a local business on their phone visit that business within 24 hours. How much is it costing you to not be that business they are finding first?
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YOU’RE EASIER TO FIND
When your business is listed with Google My Business and Google Maps, your exact address and location is given to customers. They don’t have to wade through the “contact us” section of a website or click through your Facebook profile to find out where you are. If customers are searching using their mobile device, Google Maps includes GPS navigation, providing turn-by-turn directions to your door. It also gives them quick access to the other important information they want like the hours you are open, click to call capabilities, and an overview of your services.
IT’S FREE ADVERTISING
What’s the only thing better than advertising for a small business? Free advertising! And that’s what you’re getting with Google My Business. Even if your small business does have a budget for advertising, it may not be large and every dollar counts! Take advantage of everything you can, and advertise to customers in your area for no charge.
WHY DO I NEED A PROFESSIONAL TO SET UP MY GOOGLE MY BUSINESS LISTING?
Here are just a few things from your Google My Business Listing that can positively or negatively affect your business’ search engine results: Putting your address in exactly the right way, picking the correct priimary category, picking the correct and the correct number of secondary categories, using the right keywords in your description, getting your business verified, making sure your Google My Business listing data matches the data of all of your other directory listings across the internet, making sure the information on your website presents in the right way to agree with your Google My Business information, etc. etc.
What should be a very simple thing to do like listing your business online can actually hurt how your business appears online a great deal if you don’t do it right, so why not do it the right way? How many customers is not showing up at the top of Google costing you? How much is each of those customers worth to you? Even if you already listed your business on Google, reach out to us to have your Google My Business listing audited and make sure it isn’t helping your competition by pushing you further down in the search results.
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