online marketing

Social Media Marketing Tips-Measuring ROI With Social Media Marketing

Social Media Marketing Tips-Measuring ROI With Social Media Marketing

When discussing Social Media Marketing with a client, a traditional marketing or ad agency, or when giving social media marketing tips to anyone really, we are frequently asked how you can actually measure the value of social media marketing endeavors.  Traditional ad agencies in particular like to fall back on their belief that you can’t actually measure results from social media marketing like you can from traditional advertising i.e. billboards, newspaper, tv etc. but nothing could be further from the truth.

First, social media marketing offers a bevy of advantages when it comes to measuring results over any traditional form of marketing because any social media platform now gives you insights that provide immediate feedback on efforts.  If you buy a billboard, an analyst can tell you how many people will drive past that billboard on an average day, and maybe a customer will mention they saw you advertise on your billboard giving you some feedback on your efforts, but that’s pretty much where it ends, and the same really goes for print advertising, television, etc. You can put that same advertisement on Facebook for example, and within 24 hours, see how many people saw the ad, AND, how many people interacted with it, whether they tell you or not, as well as how many liked your page, started following your business or clicked through to your offer or website because of your ad.

If you really want definitive measurement, you can create online only coupons or offers that must be redeemed so you can track the actual usage, but the social nature of social media generally creates an atmosphere where people will tell you they saw your message.  This week alone I received messages from two different clients ecstatic about the sales and response created by the social media marketing campaigns we designed for them: “The last wine post got a great response all week!  People were saying I want that Cabernet I saw on Facebook!” Rashaun Brown, Manager, Paterno’s at the Park Restaurant, and “I just wanted to let you know how many compliments I’m getting on everything you are doing!  5000 times improvement over what we were doing before you! Compliments need to be paid forward!  Thank You!  We are going to have a great second half of 2014!”, Laura Miller, Owner, Ichiban Restaurants

When was the last time your newspaper ad created that kind of buzz or an immediate increase in sales?

In addition to customer response and feedback, when it comes to  measuring ROI, you also have the advantage of continuous and up to date numbers for viewership, interaction, and response rates at your fingertips at all times.  How is this valuable to you?  You can actually see if your message is driving customer action almost immediately, not only showing you if it’s working, but allowing you to test multiple ads and versions of your messages with immediate feedback.  Using social media AND traditional media?  How valuable is being able to test multiple messages for that billboard or commercial against a qualified audience before you commit significant money to an ad that can’t easily be changed for months?

Measuring ROI | Social Media Marketing | Ideation Digital | Charleston, WV

Other advantages of social media marketing many people overlook when we discuss social media marketing tips include:

  1. Long term benefit:  unlike traditional media, social media marketing allows you to continuously build a list of qualified potential customers that you can contact indefinitely.
  2. Immediate effect:  Need to liquidate inventory today?  Are you a restaurant or retail store with an expiring inventory?  You can advertise that special five minutes from now on social media, or get a commercial on tv 2 weeks from now after it’s already expired and at a cost that doesn’t make any sense either.
  3. Relationship Building:  Studies show the modern day consumer wants to do business with an organization they like and trust, the same billboard message or commercial every day will get you brand recognition, but won’t easily create the kind of rapport sharing your message and carrying on a conversation with potential customers daily can.

The bottom line is, not only can social media marketing produce the results you need, a long-term value from constant list building, and immediate increases in revenue, it can be measured and give you feedback in ways no other marketing expenditure can possibly create.

Looking for an effective no-nonsense social media marketing package that can produce all of these results for you?  Contact us today!

[contact-form]
[contact-field label=’Name’ type=’name’ required=’1’/]
[contact-field label=’Email’ type=’email’ required=’1’/]
[contact-field label=’Website’ type=’url’/]
[contact-field label=’Comment’ type=’textarea’ required=’1’/]
[/contact-form]

Liked this post? Read our next post: Feel Like Your Business Has Stolen Your Life? Here’s How To Get It Back.

FOLLOW US

JOIN THE WAITLIST for the FREE video series to learn the strategies that are getting results now.
JOIN THE WAITLIST for the FREE video series to learn the strategies that are getting results now.
Google My Business Setup for ONLY $25 | Click the banner now to view this great deal!
Google My Business Setup for ONLY $25 | Click the banner now to view this great deal!

OUR SERVICES

Ideation Digital Marketing and Advertising Agency
Advertising Campaign · Email Campaign · Marketing Consultant · Online Publications · Search Engine Marketing (SEM) · Search Engine Optimization (SEO) · Social Media Brand Monitoring · Video Marketing · Web Design · Web Development

Copyright © 2020 Ideation Digital · 222 Capitol St Suite 422, Charleston, WV 25301, USA · Privacy Policy
Ideation Digital | Digital Marketing Agency in Charleston, WV | Logo

Social Media Marketing Tips-5 Steps to turning events into social media gold

Social Media Marketing Tips-5 Steps to turning events into social media gold

Ideation Digital Marketing and Advertising Agency 222 Capitol St, Charleston, WV 25301 https://ideation-digital.com/

As Social Media Strategists, when we were present at a grand opening event yesterday and watching all the effort put into a traditional marketing and media blitz, we were thinking the whole time about how many opportunities to create social media content there are for a business in an average day.  With content being king in social media, and so many companies straining to come up with regular quality content, we decided to come up with a list of all the ways the grand opening could have been used in a social media campaign to further the company message and build on the TV, Radio, Newspaper, etc. exposure that the PR firm had setup as part of an exceptional traditional media blitz for the event.  While I’m sure we didn’t catch every opportunity, this list gives you a good idea of how many times a day you probably miss an opportunity to promote your business through social media just by not documenting what you are already doing and utilizing it in your social media marketing program.

Here are some tips on how to take advantage of a grand opening and/or a lunch and learn session, and end up with tons of usable social media  content for the day of the event and many future marketing efforts.

  1. Live tweet/Instagram set-up pictures and notes:  not only does this create value for people who had to miss your event, it also helps people relate to your company and employees on a personal level, and creates added value for anyone looking to hold a similar event as they get to learn through your experience.  #ProTip: there are many photo editing apps you can add to your smartphone to turn an average picture into an exceptional picture on the fly for immediate publication to social media.  You can also use these same pictures later for a Facebook, website, LinkedIn, Google+ post, etc. Get in the habit of recording even mundane events, if reality tv has taught us nothing, it’s that snapshots of real life are popular no matter how boring they seem to you.
  2. Live tweet/Instagram pictures of important moments:  This event brought photo-ops with important businessmen, politicians, and press, all with a backdrop of the  brand, creating excellent brand recognition pictures and moments that are easy to share.  Similarly to the setup pictures, these can also be used later for websites, Facebook pages, or any social media posts that would benefit from social proof or a personal note.
  3. Use the opportunity of a public event to get site, staff, and team pictures:  If you are in a business that operates remotely or has multiple locations, never miss an opportunity to get some pictures of a client’s office, the client themselves if they will allow it, or of your other locations and their employees.  These are great to have on hand for future posting and will save you time and expense on stock photos or sending a photographer out to get pictures later when you need them, and eventually you will.
  4. Have your lunch and learn/Q&A video broken down into short informative videos useable for websites and social media content:  Posts like: Top ten ways to save money with “our brand”, or top 5 reasons to switch to “our brand” would do very well from an internet marketing standpoint, and the lunch and learn, which was recorded, provided a perfect way to create this content.  It’s no secret that video is becoming dominant in the world of social media, so take advantage of any opportunity you can to get some quality video that you can use in the future, or upload to YouTube right now.
  5. Get customer and employee testimonials on video: An event like this brings together customers, prospective customers, salespeople, and key employees.  There is no better time to get 30 seconds of a customer review, customer impressions after their questions have been answered, or to have key employees introduce themselves or answer common questions on video while you already have a videographer on hand.   Store the footage away for your website, facebook page, PPC campaigns, etc.or even possible video tutorial programs that could create additional revenue depending on your industry.

Keep these real world examples in mind the next time your company holds an event, and reap the rewards for many years to come.

[contact-form][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Website’ type=’url’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]

Liked this post? Read our next post: Social Media Marketing Tips – Measuring ROI With Social Media Marketing

FOLLOW US

JOIN THE WAITLIST for the FREE video series to learn the strategies that are getting results now.
JOIN THE WAITLIST for the FREE video series to learn the strategies that are getting results now.
Google My Business Setup for ONLY $25 | Click the banner now to view this great deal!
Google My Business Setup for ONLY $25 | Click the banner now to view this great deal!

OUR SERVICES

Ideation Digital Marketing and Advertising Agency
Advertising Campaign · Email Campaign · Marketing Consultant · Online Publications · Search Engine Marketing (SEM) · Search Engine Optimization (SEO) · Social Media Brand Monitoring · Video Marketing · Web Design · Web Development

Copyright © 2020 Ideation Digital · 222 Capitol St Suite 422, Charleston, WV 25301, USA · Privacy Policy
Local-Marketing-Five-Day-Solution-Charleston-WV

Social Media Tips-Before you buy your domain

Social Media Tips-Before you buy your domain

Five Day Solution | Social Media Marketing

Social Media Strategy and Integrated Marketing can be challenging, and seeing a return on your investment, even if it’s just your time, can be even more challenging. With ever changing rules and algorithms across so many different social media sites, there is an overwhelming amount of information to keep up with on your own. If you are brave enough to attempt to manage your social media marketing on your own, you need to start with an effective website, and coincidentally enough, this is where we see most people and businesses make their biggest mistakes.

Without a doubt, the number one problem we see when helping business owners with their social media strategy is that they failed to do some important planning and research before getting started.

And we mean before doing anything, don’t even buy your domain or URL before this stage, even if you think it’s obvious what it should be. Now, you might have thought your website developer had you covered, but this is a lot like hiring a graphic designer to manage your entire ad campaign. Six months down the road you have these beautiful ads, but nobody is seeing them, because he is a graphic designer, not a specialist in ad placement or getting press exposure, or optimizing your keywords.

If you are planning a new website for your business, or already have one, but are starting to wonder why you paid a lot of money for no visible results, read on. Starting from the beginning, let’s start with how to plan the content and location of your website, the step that most people miss when beginning their integrated marketing plan or social media strategy.

Five Day Solution | Online Marketing

    • Know your keywords: This is by far the #1 most frequently skipped step in small business social media strategy. The main benefit of your website should be that people can find it, and you, when they don’t know they are looking for you. If I already know that you own Mike’s Autobody or Joe’s Family Restaurant, and I like you enough to do business with you, I’m probably not searching generic terms like Autobody, or restaurants near me, I’m just going right to your page, or better yet just showing up at your door. The way you benefit from your website most, however, is getting it out in front of the people that don’t know you are there, and just want to know what restaurants are near them, or who can fix the ding they just put in their wife’s car at poker night before she finds out.  For example, we recently analyzed a local gym chain that didn’t show up in the local search results for a gym until every other gym showed up three times, guess who is losing all of their potential new members to the competition?

      The first step in any social media campaign should be finding the appropriate keywords for your business, finding out which ones get the most traffic or searches, and creating a plan to place yourself in front of the people looking for what you are offering.

      Finding your keywords should be part of your strategy for planning everything from your URL to your website content and your profiles and content across other social media platforms as well. If 5000 people are searching for Paint Job a month in your area, but you never use those terms on your website because you prefer auto-body, you are missing 5000 potential customers who are looking for your product. The same goes for Facebook, Twitter, LinkedIn, Pinterest, etc. because search engines are using all social media platforms for content and ranking now.

  • Make sure your long-term content strategy also includes using those keywords regularly. If your blog never mentions those words, and neither do any of your other social media pages, you will eventually lose ranking to someone else who does, so do a little research and planning up front, and you will reap big rewards over the long term.

    Now that you’ve figured out what your customers are actually looking for, use your URL, website content and other social media pages to get out in front of those search terms and actually bring customers through the door.

Ideation Digital | Digital Marketing Agency in Charleston, WV | Logo

[contact-form]
[contact-field label=’Name’ type=’name’ required=’1’/]
[contact-field label=’Email’ type=’email’ required=’1’/]
[contact-field label=’Website’ type=’url’/]
[contact-field label=’Comment’ type=’textarea’ required=’1’/]
[/contact-form]

Liked this post? Read our next post: Social Media Tips – Getting Started on LinkedIn

FOLLOW US

JOIN THE WAITLIST for the FREE video series to learn the strategies that are getting results now.
JOIN THE WAITLIST for the FREE video series to learn the strategies that are getting results now.
Google My Business Setup for ONLY $25 | Click the banner now to view this great deal!
Google My Business Setup for ONLY $25 | Click the banner now to view this great deal!

OUR SERVICES

Ideation Digital Marketing and Advertising Agency
Advertising Campaign · Email Campaign · Marketing Consultant · Online Publications · Search Engine Marketing (SEM) · Search Engine Optimization (SEO) · Social Media Brand Monitoring · Video Marketing · Web Design · Web Development

Copyright © 2020 Ideation Digital · 222 Capitol St Suite 422, Charleston, WV 25301, USA · Privacy Policy