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Is your online presence strong but your sales numbers remain disappointingly low?
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The problem is there is more competition than ever for attention online and having a "good enough" online presence isn't good enough to get you customers anymore.
At Ideation Digital marketing we focus on building websites and SEO marketing programs that get you customers and leads, because why else would you invest in your small business marketing?
We understand the business saving impact of knowing you are getting consistent online leads from your website and online marketing. We are small business owners too.
That's why we only create online marketing that is optimized to produce sales and results. A.I. powered organic and comprehensive marketing systems that leverage the power of A.I. to create an online presence that actually makes the phone ring.
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1. Analyze and Create a Strategy
We audit your existing marketing and needs, and help you figure out where your best opportunities are and agree on a plan that fits your goals.
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Based on your strategy, we create your website and other marketing assets within a week so that you get leads FAST, and we offer unlimited editing so that your online presence always looks its best.
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Our expert team implements effective online marketing strategies to bring in leads and improve your local visibility, putting you in front of the right people at the right time so they actually reach out.
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We continue to monitor and actively manage your website, SEO, and digital marketing campaigns, allowing you to focus on your business while it shines online.
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Trust
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Growth
We don't just build websites, create SEO plans, and run ads for online marketing campaigns, we create comprehensive a.i. powered organic and paid marketing programs that bring you leads and customers.
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How To Promote Your Content: Content Marketing Distribution Strategies
In the grand chessboard of digital marketing, 'content' is your queen. In 2024, creating quality content alone is not enough – you need to know how to promote it effectively too. Navigating the dynamic fields of audience reach, platform selection, SEO optimization, and more can feel like an overwhelming task. That's where we step in. With this comprehensive guide, we will unveil effective content marketing distribution strategies that can catapult your content from the hidden corners of the internet right into the spotlight. Get ready to master the art of content promotion and witness a dramatic elevation in your business's online visibility and engagement.
Our article on content marketing distribution strategies provides valuable insights and guidance. It covers a range of effective strategies, including leveraging social media platforms, optimizing owned channels like websites and blogs, utilizing earned channels through partnerships with influencers and journalists, and utilizing paid channels for targeted promotion. This comprehensive guide will help you understand the importance of content distribution and provide actionable steps to enhance your content marketing efforts.
Unleashing Social Media: An Effective Content Marketing Tool
In today's evolving digital space, social media remains an influential and effective tool for promoting content. Social media platforms provide an opportunity to connect with audiences, create brand awareness and engagement, drive website traffic, and maintain a positive online reputation. However, for it to work effectively in content marketing distribution, it requires strategic planning.
For example, identifying the social media platforms your target audience engages with, how often they engage, and what type of content resonates with them based on demographics are essential factors to consider while marketing your content.
| Social Media Platform | Users (in millions) |
|---|---|
| 2.91 billion | |
| YouTube | 2.3 billion |
| 2 billion + | |
| 1.221 billion | |
| 740 million |
Role of Influencers and Micro-Influencers
Partnering with influencers - specifically micro-influencers - has become an increasingly significant factor in content marketing distribution. Influencers can share the content with their audiences and expand the reach for the brand by offering credibility through promotion via a trusted source.
It's like having a friend endorse a product rather than seeing an advertisement from a stranger - it feels more authentic and trustworthy.
Micro-influencers are individuals who have a somewhat smaller following - typically ranging between 1k-100k followers - but whose influence carries weight within specific niches. Partnering with these micro-influencers ensures that the target audience is reached by a trusted authority figure who shares aligned views.
For instance, if you're promoting your new line of vegan snacks or Wellness retreats through influencer marketing strategies, partnering with health-conscious influencers and mico-influencers would be more beneficial as it guarantees reaching people passionate about such subjects.
Effective influencer marketing campaigns factor in the interests, demographics, and behavior of the target audience and create content accordingly. Partnering with influencers who share the brand's core values and vision will ensure authentic content creation that resonates with their audiences.
Website and Blog: Owned Content Distribution
Channel
Your website and blog are considered owned content distribution channels since you have complete control over your messaging and content. You use these channels to express yourself, share ideas, sell products, and communicate with your target audience. The advantage of having an owned content distribution channel is that you can dictate the style, tone, and voice of your brand.
Suppose you own a vegan restaurant in downtown L.A., you could use your website or blog to publish engaging content on plant-based food trends, recipes, health benefits of going meat-free, or even guest posts from prominent chefs in the vegan community.
Incorporating SEO for Better Organic Reach
Search engine optimization (SEO) is an essential aspect of every content distribution strategy intended to improve organic reach. Essentially, this involves optimizing web pages and blogs' architecture and improving the quality of their written content by incorporating popular search keywords suited to user queries.
If you're an online supplies retailer looking to rank high in Google search results, strategically using keywords like "buy art supplies online" or "art materials suppliers" throughout blog posts on your website increases the chances people will find them when searching for those specific phrases on Google.
Optimizing your content also means refining page titles and meta descriptions making it easy for Google bots to crawl pages and identify its relevance for specific search terms. The right tactics are key in ensuring better organic reach across all relevant Google Search pages.
Having discussed how owned content distribution channels like websites and blogs boost content marketing strategies let's dive into how utilizing email marketing provides personalized content promotion strategies.
01
- According to the Content Marketing Institute, 92% of marketers view content as a business asset and an integral part of their overall marketing strategy.
02
- A study conducted by SEMrush shows that 84% of companies use social media platforms for their content distribution.
03
- HubSpot's research reveals that businesses who prioritize blogging efforts are 13 times more likely to see positive ROI (Return on Investment) from content marketing compared to those who don't.
04
- Search engine optimization (SEO) is crucial for improving organic reach and should be incorporated into content distribution strategies. This involves optimizing web pages and blogs by utilizing popular search keywords and refining page titles and meta descriptions. Using strategic keywords throughout website content increases the chances of ranking high in search engine results. Additionally, incorporating email marketing allows for personalized content promotion strategies. Overall, a combination of SEO techniques and targeted email marketing can greatly enhance the effectiveness of content marketing efforts.
Email Marketing: A Personalized Content Promotion Strategy
If you're searching for a powerful marketing tool that doesn't have an astronomical price tag, email marketing should be high on your list. By directly connecting with your target audience via email, you can establish deeper and more meaningful connections with them. Moreover, every email represents an additional opportunity to showcase your brand's personality and values while promoting your quality content. Each message sent becomes part of an ongoing conversation between the sender and recipient.
Crafting Engaging Newsletters
One of the best ways to drive engagement via email is by developing a personalized newsletter that speaks directly to your subscriber's interests. It's all about striking that perfect balance between quality, quantity, and relevancy; bombarding subscribers with content every day will undoubtedly lead them in the opposite direction.
To craft an engaging newsletter, you'll need to spend some time segmenting your audience based on specific criteria. Then, personalize the newsletter using their segmented view or previous engagements. This could include dedicating a section to blog posts based on subscribers' geographical location or recommending products based on what they've already bought.
Ensuring subject lines are engaging and incorporating eye-catching visuals will also improve your click-through rates (CTR) significantly. Your ultimate goal here is to turn those casual readers into active listeners.
An excellent example of personalized newsletters is from Grammarly, which sends weekly emails containing grammar insights, vocabulary suggestions, helpful writing tip and templates based on individual writing progress and goals.
Ultimately, crafting an effective newsletter is about building a relationship with subscribers while relying less heavily on overt sales tactics. Keep in mind that it takes time to build this type of rapport - but once accomplished-, your newsletters will become a go-to source for information and entertainment for subscribers.
Email Marketing: A Personalized
Exploring Paid Content Distribution Channels
While organic reach can be a powerful tool in promoting your content, it's not always the most reliable option. That's where paid content distribution channels like PPC (Pay-Per-Click) and sponsored content come into play. They give you control over who sees your content and how much exposure it gets, making them an essential part of any successful content marketing strategy. Let's explore them further.
Understanding PPC and Sponsored Content
PPC is a form of paid advertising that relies on search engines to promote your content to targeted audiences. It works by strategically placing ads on search engine results pages (SERPs) based on the keywords users use to search for information online. When a user clicks on your ad, you're charged a small fee, hence the name "pay-per-click." This method ensures that your advertisement reaches only those people who are actively searching for products or services similar to yours.
For instance, if you run a pet grooming business and wish to post an ad regarding an upcoming sale of pet care products. With PPC, you create ad groups containing relevant keywords related to pets or pet grooming, and then when someone searches for one of those terms - say "pet shampoo" or "dog grooming," - your ad pops up with high visibility.
Sponsored content, on the other hand, involves paying publications or influencers in your industry to post your content on their sites or social media platforms. By leveraging their followers' trust, you can extend the reach of your brand while also improving its credibility.
An example of this might involve collaborating with popular health and fitness influencers if you sell sports nutrition supplements; they could try out your products with exclusive discount codes for their followers so that said products get promoted on their profiles which frequently gain more visibility due to their number of followers thus increasing the reach.
PPC offers immediate and quantifiable results in terms of ad performance, but organic traffic maintains its importance. Sponsored content provides both a competitive edge and a personal touch to your advertising strategies. Ideally, you'll utilize a mix of strategies that serve as part of a larger content marketing plan.
It's like adding another spice to your dish; too much will overpower the other flavors, but the right amount will enhance the overall experience. To ensure healthy growth, it requires identifying and using strategies relevant to your industry while remaining flexible enough to adjust when necessary.
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Charleston, WV 25301
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