222 Capitol Street, Suite 522
Charleston, WV 25301
SEO (SEARCH ENGINE OPTIMIZATION)
WHAT IS SEO?
SEO or search engine optimization is a critical part of any businesses’ digital marketing strategy. This is particularly true for businesses that service immediate needs like plumbers, lawyers, doctors, and restaurants. Because people searching for your service need it at that moment, showing up first, and presenting your business well gives you first shot at a very interested customer who is likely ready to buy.
Showing up at the top of search engine results requires search engine optimization. SEO is the application of processes that help search engines understand what your business is about and how relevant it is, so that search engines will show your business to the right people at the right time(and before your competitors) Search engine optimization has many pieces. These include how your website is set up, what content is on your website, what content represents your business other places online, and how many places online link to your business. So in many ways, SEO is also related to website development.
CAN I DO SEO FOR MY BUSINESS MYSELF?
There are pieces of the SEO process that could and in some cases should be performed by the business owners or principles. These usually revolve around content creation, clearly identifying important business information, and helping to identify keyword and search opportunities that someone less familiar with the business wouldn’t be aware of. That being said, unless the business is somehow related to search marketing, the volume of knowledge and time investment required to do the more technical aspects of SEO will not be worth it to most business owners. And perhaps more importantly, you should spend your free time developing your business and skills related to it, not SEO skills. You want to be the best lawyer in town, not the best at lawyer at lawyer SEO marketing.
SO WHAT SEO SERVICES DO WE OFFER?
Our done-for-you SEO services improve your search engine ranking on auto-pilot. Your online visibility, and the number of leads coming into your business will increase with no work on your part. We utilize only white-hat(officially acceptable) strategies that build long-term success for your business. Our SEO processes are outlined in detail below. Contact us any time with questions you might have or to get started getting more customers using SEO.
SEO SERVICES OUTLINE
EACH MONTH WE WORK ON YOUR CAMPAIGN TASKS ACCORDING TO OUR PUBLISHED SEO AND ONLINE VISIBILITY STRATEGY FOR THE CAMPAIGN. OUR SERVICE IS COMPREHENSIVE AND MOVES FROM TECHNICAL SEO TO ON-PAGE SEO TO OFF-PAGE SEO.
AS TASKS ARE STARTED AND COMPLETED YOU CAN FOLLOW ALONG WITH THE PROGRESS WITH REAL-TIME ACCESS TO THE PROJECT WORKBOOK. WE MONITOR YOUR KEYWORDS CLOSELY AND PROVIDE A VIEW KEY THAT YOU CAN ACCESS TO SEE YOUR RANKINGS AT A GLANCE. EVERY ASSET OR DELIVERABLE THAT WE CREATE COMES WITH A COMPLETE REPORT AND 100% ACCESS.
MONTH 1
MONTH 1 SEO PROCESS OVERVIEW
SET UP KEYWORD TRACKING AND CAMPAIGN REPORTING
We track up to 5 main keywords and 25 Longtail and Buyer Intent Variations every month. You’ll get a private view key so you can log in anytime and see the site rankings.
We track the overall progress of our monthly campaign through Google Sheets. We use a dedicated Drive folder to store all of the monthly deliverables and reports and creatives. You will have shared access to all campaign files and reports. And as each month comes to an end we will send you a monthly summary of your campaign at a glance.
SITE HEALTH CHECK AND TECHNICAL AUDIT
We check for 404 errors, proper robots.txt, and XML sitemaps. We look at any 301, 302, and canonicalization issues. And finally, we do a broken link check.
ANCHOR TEXT AND SEMANTIC AUDITS
In order to create the best link building strategy, we first need to analyze the existing anchor text of the website. We compare the existing anchor text against the top competitor’s anchor text.
Next, we run a Competitor Analysis on your target pages and prepare an action plan on those pages.
COMPETITOR ANALYSIS
We look at the top ranking competitor for the keyword to get an insight into what Google Search is preferring to rank for that search term. We look at links, anchor text, semantic phrases, brand mentions and profiles, social media activity, and any paid promotion activities. Once we have a holistic view of what the number 1 competitor is doing we are equipped to begin our own optimization efforts.
SITE-LEVEL OPTIMIZATION
This is the technical SEO and best practice site settings. Briefly, these tasks include Robots.txt File Update, Connect Google Search Console, Google Site Verification, install SEOPress Pro, No Index Author Archives, Sub Archives, and Tags, Submit Updated XML Site Map, and use Data Highlighter.
PAGE-LEVEL OPTIMIZATION
We perform advanced on-page optimization beginning in month 2 based on the action plans developed during month 1. Tasks include Optimizing Title Tags, Metas, H1 and H2 Tags, Image Alt Text, Inner Linking Structure and Anchor Text, Outbound Link Structure and Anchor Text, Create and Validate Organizational Schema Script and Implement our TF-IDF Action Plan on one main targeted page.
SOCIAL ESSENTIAL OPTIMIZATION
We optimize the brand’s top 15 social and brand profiles and create any that are missing. Optimization includes ensuring correct business details, adding a website link, keyword optimized descriptions and tags, uploading logos, photos, and videos, and interlinking existing accounts.
WRITE AND SYNDICATE A PREMIUM PRESS RELEASE
This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Data features services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.
REAL SOCIAL SIGNALS DRIP
Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.
5 NICHE LINK PLACEMENTS
Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.
INDEX LINKS
Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.
Authority Niche Placements
for mid and elite level campaigns
Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.
MONTH 2
MONTH 2 SEO PROCESS OVERVIEW
SOCIAL FORTRESS OPTIMIZATION
In month 2 we continue creating and optimizing the brand’s social profiles including 25+ more must have accounts for your digital brand. Optimization methods are completed just like in month 1.
SOCIAL POWER-UPS
We create 4 hub profiles for the brand and use those to interlink the created social accounts together. This results in a powerful branded network that we promote using tier 2 link building methods.
ESSENTIAL BUSINESS CITATIONS
Top 42 Business Directories that every business should be listed in, includes all of the top national sites, including Yelp, 2 Find Local, Angie’s List, City Insider, and Chamber of Commerce. These listings are equally important for national and eCom sites as they are for local.
REAL SOCIAL SIGNALS DRIP
Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.
5 NICHE LINK PLACEMENTS
Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.
INDEX LINKS
Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.
Authority Niche Placements
mid and elite level campaigns
Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.
MONTH 3
MONTH 3 SEO PROCESS OVERVIEW
OPTIMIZED BLOG POST
We start month 3 with another high-quality 500-word blog post, thoroughly optimized to target longtail and buyer intent keywords. We submit the post for approval by you before posting. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand’s Facebook (If granted access), Twitter and Google+ profiles.
DEEP LINKBUILDING
We use the optimized blog post as the target for additional link building, to help funnel link equity to our targeted pages. This promoted blog post strategy helps to capture even more keywords and traffic because the posts will often rank for longtail keywords while serving as a gateway for our link equity.
BRANDED LINK BUILDING
We continue building brand links to help diversify anchor text and gain links from high authority sites safely. We build about 40 branded links this month spread across 4 target pages of the website on platforms such as web 2.0’s, social sharing sites, media sharing sites, industry directories, and online community profiles.
REAL SOCIAL SIGNALS DRIP
Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.
5 NICHE LINK PLACEMENTS
Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.
INDEX LINKS
Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.
Authority Niche Placements
mid and elite level campaigns
Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.
MONTH 4
MONTH 4 SEO PROCESS OVERVIEW
OPTIMIZED BLOG POST
We start month 3 with another high-quality 500-word blog post, thoroughly optimized to target longtail and buyer intent keywords. We submit the post for approval by you before posting. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand’s Facebook (If granted access), Twitter and Google+ profiles.
DEEP LINK BUILDING
We use the optimized blog post as the target for additional link building, to help funnel link equity to our targeted pages. This promoted blog post strategy helps to capture even more keywords and traffic because the posts will often rank for longtail keywords while serving as a gateway for our link equity.
WRITE AND SYNDICATE A PREMIUM PRESS RELEASE
This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Data features services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN-TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.
REAL SOCIAL SIGNALS DRIP
Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.
5 NICHE LINK PLACEMENTS
Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.
INDEX LINKS
Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.
Authority Niche Placements
for mid and elite level campaigns
Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.
MONTH 5
MONTH 5 SEO PROCESS OVERVIEW
GOOGLE SITE MICROSITE
We create a custom Google Site’s Site with optimized embeds, media, and interlinked to a network of other relevant Google properties. These Google sites are effectively used to push rankings to other brand properties such as the website, a My Map, or an important industry listing or citation.
BRANDED LINK BUILDING
We continue building brand links this month to help diversify anchor text and gain links from high authority sites safely. We build about 40 branded links this month spread across 4 target pages of the website on platforms such as web 2.0’s, social sharing sites, media sharing sites, industry directories, and online community profiles.
GOOGLE NETWORK LINK BUILDING
This strategy expands upon the Google Site created above and includes an interlinked network of Google assets that are publicly indexable and can be used for brand mentions and keyword relevancy including 12+ Interlinked Public Google Drive Properties that funnel SEO value back to the optimized Google Site.
TIER 2 GOOGLE NETWORK LINKS
We promote the entire Google Microsite Network with quality tier 2 links designed to safely boost the Google properties while funneling additional relevance and equity to our target pages.
5 NICHE LINK PLACEMENTS
Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.
INDEX LINKS
Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.
Authority Niche Placements
for mid and elite level campaigns
Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.
MONTH 7
MONTH 7+ SEO PROCESS OVERVIEW
ALTERNATE BETWEEN: PREMIUM PRESS RELEASE, BLOG POSTS AND BRAND LINK BUILDING
Month 7 starts with a Premium Press Release, and then each month after that we alternate the services between 3 options. Press Releases and Brand Links ensure that we continue some link velocity using branded anchors to pillow and diversify our contextual posting and authority placements if ordered. And our blog post helps continue to capture long-tail keywords, internal linking opportunities, and adds to the site’s total number of indexed pages.
BLOG POST
Month 7 features another quality 500-word blog post, thoroughly optimized to target longtail and buyer intent keywords. We submit the post for approval before posting to the blog. The blog post features correct on-page elements, interlinked using our internal anchor text strategy, and is also shared to the brand’s Facebook (If granted access), Twitter and Google+ profiles.
DEEP LINKBUILDING
We use the optimized blog post as the target for additional link building, to help funnel link equity to our targeted pages. This promoted blog post strategy helps to capture even more keywords and traffic because the posts will often rank for longtail keywords while serving as a gateway for our link equity.
REAL SOCIAL SIGNALS DRIP
Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.
5 NICHE LINK PLACEMENTS
Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.
INDEX LINKS
Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.
Authority Niche Placements
for mid and elite level campaigns
Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and they are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.
BENEFITS OF SEO
1. THE RESULTS ARE LOW COST (IN COMPARISON TO ADWORDS AND PPC)
Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.
2. DEFINITE INCREASE IN TRAFFIC
With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof.
3. HIGHER BRAND CREDIBILITY, PEOPLE TRUST GOOGLE
People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name. You’re the guy the competitors want to beat. The further back you are in rankings on Google the more people are skeptical about your website. If google has a spot dedicated to you at the top especially if it is a top tier listing with other subpages listed below the main home page it gives your website credibility that no ad can top. Ads can often be seen as annoying and many people have ad blockers installed on their browsers.
4. BETTER ROI (RETURN ON INVESTMENT) THAN NORMAL ADS
When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing. Google searches actually get people who searched for the tag in your website. These people are actually looking for your product. Ads can be from anyone. Many people may mis-click on an ad. A hit from google is much more valuable over a hit from an ad.
5. YOUR COMPETITORS ARE DOING IT
SEO is a rising field and it is gaining ground. More people are starting to realize that the benefits of SEO are extremely high. Your competitors know this and are starting to take advantage of it. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will. Even if your site offers better services or prices. Hiring a better SEO company or investing in a skilled SEO Staff could be exactly what your company needs to rank above your competitors in the google rankings.
6. TAKE YOUR BUSINESS TO THE NEXT LEVEL
SEO can bring it thousands upon thousands of visitors to your website a day. This may put your company in a position of needing to expand to a larger web server to accommodate the traffic and sales to your website. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level.
7. 250 MILLION WEBSITES ON THE WEB, SEO MAKES YOU STAND OUT
There are well over 250 million websites on the web. It can be pretty hard to make a name for yourself with that many out there. Especially if your product or service is highly competitive. Using SEO will make your brand stand out from the rest and can easily be the boost that you need to see your sales go through the roof.
8. 60% OF CLICKS GO TO THE FIRST RESULT
This means that only 40% of clicks are left for the second through the millionth result on google for the keyword. Securing that top spot on Google is a sure fire way to gain thousands upon thousands of visitors. SEO is certainly the tool needed to gain that top spot as well. For a small up front investment you are looking at potentially millions of sales.
9. YOU’LL HAVE ACCESS TO DATA
What data you may ask? You get customer data. You can discover new products to expand to by looking at keyword data and seeing what people are searching the most for. You can use this to your advantage and find a high search volume keyword with low competitiveness and although that may be hard to find it has the potential to bring in thousands of sales per month to your website. Customer data is extremely valuable in this business and is not that hard to come by with the right tools. Manipulating it to your advantage can be exponentially beneficial for your business.
10.THE RESULTS ARE PERMANENT
Unlike advertisements the effects of SEO are permanent. They don’t suddenly stop if you stop paying for them. Of course you will need a little upkeep to maintain that top 1st spot ranking, but if you can get that top spot chances are it will be quite difficult for it to get taken away.
MAKE SURE THAT WHEN SOMEONE GOOGLES LAW FIRMS IN YOUR TOWN, OR LAWYERS NEAR ME, THEY SEE YOUR BUSINESS IN THE RESULTS. CONTACT US NOW!
CHOOSE YOUR PACKAGE
Main Office
222 Capitol Street, Suite 522
Charleston, WV 25301
other offices
48 1/2 Second Ave, Williamson, WV 25661
20 Clinch Mountain Ave, Lebanon, VA 24266,
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