Not only does Instagram have one of the greatest numbers of monthly users–ensuring that you’ll always have an audience on there–but its users are also highly engaged on the platform.
Out of Instagram’s one billion monthly users, about half of that base logs onto the app at least once a day. There’s no doubt that Instagram users are some of the most loyal out there. An overwhelming majority of the app’s users also follow at least one business account, which makes them the ideal group to whom to advertise.
Instagram ads are the perfect addition to your paid media services. Chances are, if you’ve looked into social media marketing before, you’ve already started to use Facebook advertising , or you’re at least familiar with it.
Facebook is the largest social media platform in the world by a significant amount, which means it’s another platform where you need to be active.
If this is something you’re already doing or looking to do, you’re in luck with Instagram advertising. Facebook owns Instagram, and advertising on the two is very similar. This makes investing in Instagram marketing the natural next step.
Instagram is a photo- and video-sharing app, so things are extremely visual there. That can benefit your business more than on any other social media platform.
Other channels only give you the option to create posts using text, whereas Instagram wants businesses to get creative visually. This can seem limiting as to what you can do at first, but it’s what has helped Instagram become so popular and engaging.
Compared to posts that only contain text, visual posts like photos and videos are easy for users to consume quickly. Of course, your posts still need to be well-crafted to catch a user’s eye. By working with us, you can have an enticing Instagram marketing campaign that, with the right audience, will help get you more exposure.