Social Media And Digital Marketing Updates

Social Media Marketing, Online Marketing, and Digital Marketing never stop evolving, here are the big changes you need to know about this week:

FACEBOOK MARKETING AND ADVERTISING UPDATES:

We’ve seen a lot of issues with group post reach, it’s very glitchy and inconsistent at the moment so keep an eye on the reach of important messages in your Facebook Groups.

BOF(Bottom of Funnel) type ads are stalling and failing to feed out consistently – could be an update, could be yet another fundamental change to the platform so keep an eye on your deeper retargeting ads. Switch to impressions for 48 hours then play with manual bidding to test if it’s an auction issue or a platform issue. Also look at updating your custom and retargeting audiences, many of them aren’t functioning properly after the recent category eliminations in the FB ads platform.

New “check setup button”: This allows you to easily edit and manage ads and ad sets, and replaces some of the features that were lost in the change from power editor

Facebook Rolls out new “Brand Collabs Manager” tool to streamline influencer marketing efforts on Facebook. As Facebook continues to try to make marketing both more transparent and easier, this tool will begin to make collaborating with influencers on your marketing efforts simpler and more effective.

Facebook rolls out “stories highlights” as a way to re-use your facebook stores content allowing you to showcase your best stories on your profile indefinitely.

Facebook adds functionality to events pages allowing the addition of a free or paid designation on the event as well as a breakdown of important schedule highlights within the event.

Facebook adds new authorization process for managers of pages with large potential reach requiring additional verification and two part authentication.

Twitter introduces new API restrictions which may affect the way some of your Twitter apps are able to operate. Tweetbot announced the end of certain functionality this week in response until alternative solutions become available.  This move seems to primarily be limiting the power of outside apps and services to provide services that overlap Twitter’s own offerings

Twitter CEO Jack Dorsey announces that they are considering changes to the app to reduce mis-information and “echo chambers” and identify bot accounts pretending to be human users.