MONTH 1 SEO PROCESS OVERVIEW
SET UP KEYWORD TRACKING AND CAMPAIGN REPORTING
We track up to 5 main keywords and 25 Longtail and Buyer Intent Variations every month. You’ll get a private view key so you can log in anytime and see the site rankings.
We track the overall progress of our monthly campaign through Google Sheets. We use a dedicated Drive folder to store all of the monthly deliverables and reports and creatives. You will have shared access to all campaign files and reports. And as each month comes to an end we will send you a monthly summary of your campaign at a glance.
SITE HEALTH CHECK AND TECHNICAL AUDIT
We check for 404 errors, proper robots.txt, and XML sitemaps. We look at any 301, 302, and canonicalization issues. And finally, we do a broken link check.
ANCHOR TEXT AND SEMANTIC AUDITS
In order to create the best link building strategy, we first need to analyze the existing anchor text of the website. We compare the existing anchor text against the top competitor’s anchor text.
Next, we run a Competitor Analysis on your target pages and prepare an action plan on those pages.
We look at the top ranking competitor for the keyword to get an insight into what Google Search is preferring to rank for that search term. We look at links, anchor text, semantic phrases, brand mentions and profiles, social media activity, and any paid promotion activities. Once we have a holistic view of what the number 1 competitor is doing we are equipped to begin our own optimization efforts.
This is the technical SEO and best practice site settings. Briefly, these tasks include Robots.txt File Update, Connect Google Search Console, Google Site Verification, install SEOPress Pro, No Index Author Archives, Sub Archives, and Tags, Submit Updated XML Site Map, and use Data Highlighter.
We perform advanced on-page optimization beginning in month 2 based on the action plans developed during month 1. Tasks include Optimizing Title Tags, Metas, H1 and H2 Tags, Image Alt Text, Inner Linking Structure and Anchor Text, Outbound Link Structure and Anchor Text, Create and Validate Organizational Schema Script and Implement our TF-IDF Action Plan on one main targeted page.
SOCIAL ESSENTIAL OPTIMIZATION
We optimize the brand’s top 15 social and brand profiles and create any that are missing. Optimization includes ensuring correct business details, adding a website link, keyword optimized descriptions and tags, uploading logos, photos, and videos, and interlinking existing accounts.
WRITE AND SYNDICATE A PREMIUM PRESS RELEASE
This is a quality news release distributed to over 450 news and media outlets like Google News, CBS, Fox, ABC, CW, NBC affiliated broadcasting websites and more, including Associated Press journalists and thru AP Datafeatures services your press releases are distributed to major media outlets including Wall Street Journal, NEW YORK TIMES. WASHINGTON POST, USA TODAY, LOS ANGELES TIMES, and CHICAGO SUN TIMES. Creates authority brand links and mentions and is a great way to launch any campaign.
REAL SOCIAL SIGNALS DRIP
Real social signals can help validate a brand’s increased online visibility. We use them as trust signals during our campaigns. These are small brand mentions, likes, shares etc from a wide range of platforms like Facebook, Twitter, LinkedIn, Pinterest, and Reddit.
5 NICHE LINK PLACEMENTS
Each month we will acquire 5 high-quality, niche relevant backlinks. These links will be links on real websites and blogs. Our writing team finds topically relevant blogs and sites and our outreach team goes to work securing you the best links available. If you need more than 5 posts, select our option of additional links for even more ranking boost.
Every link your site earns is hand submitted to Google Submit URL tool. This ensures that Google will crawl and evaluate your new links.
Authority Niche Placements
for mid and elite level campaigns
Our outreach links and editorial placements really have all of the prerequisites required for links in 2018 and the foreseeable future. Safe, editorial links need to appear naturally earned and native to the article that surrounds the link. Our sites are checked for spam and 100% clean, they are checked with 3rd party tools for trust and referring domains so you know they will pack a punch, and are verified 100% real websites with real traffic (never PBNs) so you know they will not trigger a Penguin penalty.