Brand monitoring isn’t only useful for making sure there aren’t negative comments floating around the interwebs about your business. Online commentary gives you powerful insight into your business and products and offers valuable insight into how to improve. Comments that a customer didn’t expect you to see are particularly powerful as they are more raw and honest, and offer an opportunity to address the issue in a way the disgruntled customer never expected. Of course there will also be feedback floating around out there that isn’t constructive at all and in some cases is completely fake, but wouldn’t you rather know about that too so you can create a reputation management strategy to address it?
BRAND MONITORING ON SOCIAL MEDIA
Social media networks are undoubtedly one of the strongest communication channels available to any brand. Through these platforms, customers voice out their opinion of your products/services, concerns and complaints. The good news is that at their base level these platforms also offer a voice to you and your brand for free. The bad side of that is that they also offer an open and free platform for anyone else to represent your brand. So who would you rather have deciding how your brand is presented online? The best strategy is to stay aware, and then be honest, understand the opinions presented by other people and be generous towards your customers. Their constructive feedback will prove valuable to make things better.
INTERACTIONS WITH YOUR CUSTOMERS WILL FOSTER A GOOD AND POSITIVE PERCEPTION OF YOUR BRAND.
Remember that no response is still a response. So even if you don’t monitor your brand and everything is positive, how do you like giving compliments to people that completely ignore you? Marketing is relationship building. People won’t keep engaging with you if they are ignored. And people that don’t engage with you, won’t buy from you.
Monitoring your social media presence is also important because SM networks are gathering places filled with people’s thoughts, opinions and concerns about you, your competitors and your field of operation. Some of these people may express disappointment about your services, while some others may be looking for a product like yours (marketing leads). By reacting fast, both situations can have a positive income for your business. However, you wouldn’t know any of these without monitoring.
BRAND MONITORING CAN REVEAL TRENDS
One more great benefit of a proper brand monitoring program is that you can monitor more than just your brand name. You can monitor topics, competitor brands, and product names to see the latest developments in market trends, see what mistakes your competitors are making and capitalize on them, and get ideas for new and exciting things to offer to your customer. A good brand monitoring strategy will keep your customers and your competitors wondering how you constantly stay ahead of the curve. Don’t worry, we will keep your secret.