The work doesn’t stop after you’ve designed and implemented your digital marketing strategy. The next step is one of the most important: analyzing the results. Analytics has turned into a critical pillar for successfully optimizing digital marketing performance and spending.
We have to measure every action using KPIs to figure out if we earned the expected ROI. Measuring the effectiveness of the strategies and activities we have implemented in our digital marketing strategy will help us correct what doesn’t work to achieve the goals we set.
Having tools that allow us to carry out this analysis is crucial.
Salesforce , for example, allows us to completely measure all the actions that are carried out and see how the user reacts and behaves on each step of the journey. Therefore, in addition to extracting valuable information, we also use the Al that Salesforce provides to improve the user experience and offer each lead the content they are looking for at the right time.
Make sure you have an effective, real-time data visualization system. The digital world evolves rapidly, so you need to be on the lookout at all times to identify opportunities and room for improvement in an instant. Data value is very important, because without it we are blind and it’s impossible to make logical decisions. We insist on the need to use tools that compile, process, and extract value from the data:
Mulesoft is an integration software used to connect systems with each other and ensure the exchange and use of as much data as possible. Together with the Salesforce ecosystem, it can be very helpful for you.
Keep these steps in mind when creating your digital marketing plan and don’t leave anything to chance; it’s your greatest enemy if you’re looking to position yourself and boost your presence in the digital space.
Likewise, keep in mind that technology can turn into your greatest ally when creating personalized, automated, and ultimately successful marketing campaigns. As the task gets complicated, the new tools out there let you simplify your work and boost your performance.