From the busiest news and video sites to the most passionate arts and crafts websites, you can connect with your ideal customers easily with the Google Display Network. Your text, image, rich media, and video ads can appear across YouTube, Google properties such as Google Finance, Gmail, Google Maps, Blogger, as well as over one million Web, video, gaming, and mobile display partners.
The managed placements campaign setting inside AdWords lets you bypass keyword contextual targeting (automatic placements) and use the placement targeting option to pick the sites and sections to place your ads. There are a few different pricing models but just know that you can bid with MAX CPCs and pay at a cost-per-click basis just as with search.
THE PLACEMENT TOOL
Once you decide to manage your placements yourself, you’ll be brought to the placement tool. Here, Google offers many different ways to slice and dice the inventory opportunities on their publisher partners. You can browse by category and subcategory, for example, Travel & Adventure Travel. You can also input keywords and topics which the system will attempt to match up with relevant placements. Another option is to target specific demographic segments as some publishers, though not all, may have that information on their users.
What if you know you want to advertise at a certain site? To check if that site is part of the Google display network, choose the list urls option and just input any web addresses you have your eye on.
Pick your sites, choose your bids, upload your ads and you’re done. You now have access to the auctions of almost 200 billion ads per month. Targeted Ad Placement has become a bigger part of Google’s business as the web (and thus ad inventory) is growing at a faster rate than search inventory. They’ve been able to offer some really great tools to support this channel but it’s probably just the tip of the iceberg.
Source: An Introduction To Google’s Placement Targeting
REACH NEW CUSTOMERS WITH TARGETED AD PLACEMENT. WE WILL HELP YOU CHOOSE SPECIFIC AD PLACEMENTS AND WHERE IT IS BEST FOR YOUR ADS TO APPEAR.