Everything You Need to Know About GBP Posts

GOOGLE MY BUSINESS POSTS AND SEO

Have you seen a Google My Business post, and wondered what they are and what they have to do with SEO,

Search Engine Optimization? You’re in the right place.

They are basically FREE ad space that Google is giving you! When someone searches for your business you notice that there is a box on the right that comes up with all of your Google My Business (GMB) information that you’ve completed. Your post will now come up there too!

Yes, it’s FREE Advertising! Take advantage of it.

HOW TO CREATE POSTS ON GOOGLE MY BUSINESS

As we’ve just mentioned, publications expire after 7 days so, you should post on your listing often, or at least at a pace that you can keep overtime. That is, you should be constant, don’t publish three days in a row and then, wait one month to post something again.

Type of Google My Business posts On Google My Business, there are 4 different types of post depending on your content marketing strategy:

Would you rather put the focus on your calendar of events? Or on a product offer?

Let’s review the options that we have with Google My Business:

• WHAT’S NEW The most recent news about your business: Change of address, special open hours, new product releases, etc.
•  EVENT You organize a new event and you want to reach as many people as possible. It will allow you to publish the date, time and place of the event so your public won’t miss anything!
•  OFFER This a great option if you want to promote an offer and encourage potential customers to visit you.
•  PRODUCT Do you have a retail business? Then, this is the type of publication for you. You will be able to show a catalog of the products you choose to your audience.

Each Google My Business post has a limit of 1,500 characters. The ideal length is between 150 to 300 characters.

DIFFERENT GOOGLE POSTS YOU CAN CREATE

Posts can be used to disseminate a variety of information, such as:

Events like an in-store session or a brunch band

Offers or Specials like sales and coupons

Announcements like “Special guests this week!” or “Open late this Saturday.”

Product updates like newly released merchandise

Google My Business allows owners and advertisers to get their messages out for a limited time, free of cost.

BE DISCOVERABLE

Search is digital. Even if you run an old fashioned brick and mortar shop, your customers and prospects are online. And that’s where they’ll typically start their search for your company, products, or services.

Whether you’re looking for foot traffic or web traffic, Google is the ultimate search referrer. A Google My Business account ensures that when someone looks your company up on Google Search and Google Maps, they find it. Once they do, your listing shows searches where and how to visit your shop, whether you have a web or physical address.

Google My Business accounts also improve your local SEO. So when someone searches for you, you show up on page one not page two or worse.

Even if you already have a web presence, a Google business account ensures you get top results. Accounts also provide access to analytics, allowing you to fine tune your paid and organic advertising strategies.

GET READY TO POST

Now that you know about GMB, it is time to create one and start posting! And if you haven’t already claimed your Google My Business listing, then you should do so right away! 

Contact us today so our marketing experts can help you. Happy posting!

Verify Your GMB Listing Fast