Future of Video Marketing
Video has undoubtedly become a marketer's favorite when it comes to online content. In fact, according to my company's research, 78% of the marketers we surveyed believe that video has helped them get new customers. Another company found that including a video on a landing page can increase conversions by 80%.
We are much more impressed by university videos on Facebook than browsing through the university’s
website. In fact, according to Hubspot, 72% of the global audience prefers to learn about a product or a service through videos.
In today’s fast-paced world,
digital marketing videos can be a great way to broadcast the value, relevance and flexibility of a product or a service to the audience. With online learning gaining traction within academia, online learning platforms and universities across the world are recognizing the power of video-marketing to promote their brands.
According to Statista, in 2018:
- Over 85% of all internet users in the United States watch online video content on any of their devices
- 25-34 years watched the most video content
- Adult males spent 40% more time watching video content than adult females
According to Nielsen:
- More than 64% of people with a WiFi connection are streaming online videos, up 17% from last year
According to a Google-commissioned Nielsen Study
- 47% of 17 to 49 year olds consider themselves “light” traditional television viewers, and 27% do not watch traditional television at all.
How will people view and share Video in 2022?
- Video will be consumed privately
- Videos will be sold on channels
- Videos will be used to identify a business’ voice & tone
- People will turn to bots to help ‘feed’ them content
- Videos will be easier to create and consume
In 5 years, this is how video consumption will change
- Screen resolution will be 4K
- TV screens will be at least as big as the ones you have now
- Everyone will be watching on tablets or smartphones
- Viewers will consume mostly short-form video
- Most video content will be consumed while AFK in conversations
Mobile Video Marketing
- Mobile video consumption increases by 100% every year. 95% of a message is retained by viewers if watched in a video, compared to text, which is only 10%. (Insivia)
- 28% of smartphone users watch videos on their phone at least once a day. 33% of tablet owners watch an hour of video every day. 92% of mobile video consumers share it with others. (Virtuets)
- While YouTube’s global watch time is 40% mobile. (Renderforest)
- 55% of shoppers often research on their mobile devices, for visual content helps with product selection. (Renderforest)
- 75% of video plays worldwide are on mobile devices. (eMarketer)
- People are 1.5x more likely to watch video on their mobile devices.(Facebook)
- Smartphones are the leading choice of device for video content consumption with 78% mobile data traffic being videos. (Entrepreneur)
- The country with the highest daily online video access is Saudi Arabia at 98%. (Statista)
- By 2021, the global IP networks will have a million minutes of videos crossing them. (Forbes)
- Men spend 40% more time watching videos online. Also, the millennial age group views the most online videos. (Wordstream)
- Periscope users have created over 200 million. (Medium)
Videos and Social Media
- Social media posts with video have 48% more views. (Hubspot)
- Social videos generate 1200% more shares than text and images combined. (Wordstream)
- 75 million people visit Facebook’s video platform each day. (Adweek)
- Facebook has more than 8 billion video views each day. (TechCrunch)
- 62% of people are more interested in a product or service after seeing it in a Facebook Story. (Marketing Land)
- Facebook’s video promotions are now as popular as photo promotions. (Socialbakers)
Personalized Videos Will Help You Connect With Consumers
Video personalization is another trend to look out for. A simple way to understand the concept is to imagine receiving an email from a brand that contains a video that was seemingly made just for you. It likely would make you feel special and pique your interest in the message.
This trend may sound impractical; however, in the recent past, we have seen new technologies emerge that are making this possible. And therefore, it won't be surprising to see brands starting to use personalization in video moving forward.
Benefits of employing video marketing
As one of the fastest-growing forms of marketing, video marketing can bring in great dividends in the field of online learning. There are many benefits of employing this marketing approach for your online education brand.
A recent report by Hubspot shows that videos can promote brand recall. Over 80% of viewers can recall your brand if they have seen your brand video in the last 30 days. Videos are visual and auditory — hence, it is easier for your target audience to remember the content in your video than an article on your website. Videos or YouTube marketing promotes brand recall, which can translate to more leads.
Video marketing can also boost your website’s SEO with potential leads, investors or clients visiting your website to check you out before making a final decision. Therefore, good quality and relevant video content on your website can improve your website’s visibility.
Conclusion:
Many online trends seem to have a limited shelf life. One thing that I don't expect to change, though, is the popularity of video with consumers. As long as you continue to experiment, adapt and optimize, there's a good chance you'll stay ahead of the curve when it comes to using video marketing to build a stronger brand.
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