How to Improve Your Business’ Social Media Engagement 2022

Analyze your engagement

It’s hard to measure your growth if you don’t know where you’re starting from.

Put on your data scientist hat (looks great on you) and jot down your current number of followers, how many comments and shares you’re getting on average per post, or whatever numbers are meaningful to you.

Then make sure to keep tracking regularly so that you catch jumps or dips in engagement that can give you valuable clues about what’s working (or, just as importantly, what’s not).

Grow your followers

If you want to increase social media engagement on your pages, you’ll need to grow your followers. The more real followers you have, the more engagement you’re likely to receive.

The most common and expensive way to grow your followers is to spend money on advertising. You can also buy ads to increase your followers on Facebook, Instagram, or Twitter. While you will grow your followers, they might not have the same level of commitment as someone who discovered your brand through an amazing product ad.

Reward your fans with valuable content

The reason social media is such a strong asset for every business interested in doing marketing nowadays lies in its quick and simple way of creating valuable and long-lasting relationships between a brand and its customers.

Which is measured in - guess what - engagement.

Having a customer-centric strategy, which translates into understanding how your brand's audience thinks, listening to your customer's needs, and trying to help fulfill them, is certainly what will boost your social media engagement in the blink of an eye.

That's why, when you're creating your social media content calendar, you have to not only have in mind cool and edgy designs but also make your posts spark conversations.

Making only product promotion content is easy - but if you aim for your engagement number to go up, you must get out of your comfort zone and think about how you can add some real value to your customer's life.

Think beyond your feed posts and selling something!

Create Original and Engaging Visuals

According to Wishpond, the average Facebook post gets 120% less engagement than posts that include an image.

So if you want to boost social media engagement, you need to post more images. It could be photos, memes, GIFs, or even original graphics.

You can use tools like PixTeller, Piktochart, and Canva to create unique visuals that will engage your social media audience.

Alternatively, use Crello which has numerous templates and personalized designs you can choose from. You can also choose to create your images from scratch. Their design editor also allows you to customize your visuals using shapes, photos, text, colors, and more.

Reply to your audience

Replying to your audience is one of the easiest ways to improve social media engagement, but companies often overlook it. Many businesses will post content and leave it at that. This action is a mistake — you want to comment back to your followers and engage them in conversation.

It takes two to have a conversation, so you must spend the time conversing with your audience. If people comment on your content, comment back. Engage in conversation and start a dialogue with your brand.

If you post content on your profile, monitor the comments, and take time to comment back.

Start a Facebook group

Facebook groups actually have better visibility in the newsfeed than Facebook pages. When any group member posts to the group, that post will go into all the other members’ news feeds (Source).

Groups work very well for causes and communities that allow every group member to be an active participant in the discussion. If you can come up with an interesting community or cause that would attract your target audience, a group might give you better engagement than a Facebook page.

Ready to Increase Social Media Engagement?

Improving your social media engagement can lead to rapid-fire growth for your business. Even if you aren’t looking to build a huge following, it’s an important part of your brand’s identity and gives you a valuable way to engage with your company’s lifeblood— your customers.

It doesn’t have to be difficult. Post relevant content consistently, interact with your customers and build a social media presence that accurately reflects your brand. By doing this you’ll be heading in the right direction, and then all you’ve got to do is stick with it.

Remember to set measurable goals and commit to hitting them. It’s a long process, but with the proper tools and systems in place, you’ll reap the rewards in no time.

Sources:
https://www.verizon.com/

https://shanebarker.com/

https://www.webfx.com/

https://sproutsocial.com/

https://paperform.co/

https://www.oberlo.com/

https://www.socialinsider.io/

https://blog.hootsuite.com/