VIDEO ANIMATIONS

HERE ARE FOUR SIMPLE REASONS:

VIDEO ANIMATIONS SPEAK BETTER TO THE HUMAN BRAIN THAN TEXT CAN.

Sure, you could just as easily post a video of a person talking directly into a camera, but why not make the viewing experience more dynamic for your site visitors?

Video animations make use of symbols, icons and concepts to deliver a message. These symbols are easily interpreted by the left side of the human brain, helping it understand your idea faster. The right side of the brain, on the other hand, gathers information from animation by zooming in on the visuals, understanding the big picture, and making sense of context.

WATCHING A VIDEO IS A FUN AND ENTERTAINING ACTIVITY THAT CAN MAKE YOUR VIEWER MORE ENGAGED.

Most people say that reading text can feel like a chore, while watching a video requires no effort at all and can leave you laughing, crying, or learning something (or all that and more, at the same time).

PEOPLE CAN ABSORB MORE INFORMATION MORE EFFECTIVELY FROM A VIDEO THAN FROM TEXT.

Not only does video educate and inform, but it also helps drive motivation and encourage action—something that is beneficial for businesses if videos are used to  increase conversions.

VIDEO CAN BE FOUND, VIEWED, AND SHARED PRACTICALLY ANYWHERE.

Video is everywhere you look—on YouTube, on your smartphone, on your friend’s tablet PC, on your manager’s laptop, on the big screen at trade events or commercial centers, in your favorite brand’s weekly  email newsletter. More importantly, it takes little effort to  share videos online  — notice all the videos on your Facebook news feed?

Video creates a powerful impact. It goes viral in a matter of minutes. It can be shared across multimedia platforms. And it lets you absorb information in an enjoyable manner.

MAKE IT AN ESSENTIAL INGREDIENT IN YOUR  WEBSITES  AND WATCH HOW IT CAN BRING IN GREAT RESULTS FOR YOUR BUSINESS.

Source: Why Use Animated Videos for Business